This presentation looks at why you need a strong Linked In profile, what that might look like, how you can improve your Linked In profile, and what results are possible if you do.

1. Linked In: Your Profile
From Crossman Communications
.

2. Why Maximize Your Linked In Profile?
• To clearly establish who you are and what you
do in a way that demonstrates you are an
authority in your industry
• It is an easy way for your prospects and leads
your business
• It can differentiate you from your competitors in
an elegant and yet powerful way
• It helps you and your business show up in Linked
In searches = more potential leads = more
potential business

3. What is a Linked In Profile?
• Think of it as a personal mini-website that
will allow you to establish your business
credentials for people with whom you
might want to do business
• It is an opportunity to give people a
reason to want to connect with you
• It is a competitive differentiator
• It is a key to revenue generation

4. Four Aspects to Leveraging LI
Findability
Visibility
Credibility
Profitability

5. Findability
• A complete, professional profile with a strong photo
• Include words in your summary that relate to your field
of expertise – this will make you easier to find when
people are searching for what you offer
• It will make your business easier to find online (better
search results) and help you all stand out from the
competition
• It will help you to ask for introductions to the people
with whom you want to cultivate a relationship

6. Findability
• Make sure you have your business name listed in several
places in your profile so it is clear where you work
• Include #hashtags at the bottom of your summary. They
will help you be found by people looking for what you
offer
• Hashtags/Keywords -- pick the 5-10 that are most
applicable to your business and insert them at the bottom
of your profile Summary. Some of the ones I use include:
• #contentmarketing #writingwithclarity #bookcoach
• #webcopy #contentwithclarity #speaker
• #internetmarketing #bookeditor #author

7. Visibility • Complete your profile, including
all relevant work history and
education
• Add some links to all relevant
company videos – for example,
these ones for my business:
https://www.youtube.com/user/Cr
ossmanComms/videos

8. Credibility
• Add any awards you’ve won, and
publications you’ve authored, to your
profile
• Again, your videos will add credibility, in
addition to visibility
• Follow your Company
• Join any company or industry groups

9. Credibility
• Follow the companies whose business you
seek
• Join the groups hosted by prospects and
leads, where possible
• Check this out – are you a member?:
https://www.linkedin.com/groups/677140
6/profile

10. Credibility
• Ask trusted friends in the industry to give you a
recommendation
• Endorse each other for different skills and strengths
• Link to any preferred content on your company
website and share it through your news stream
• Share links to great articles you come across in your
news stream

11. Profitability
• Look for a prospect’s
company page and follow
it
• Look for a referral
partner’s company page
and follow it; like, share
and comment on the
company’s updates as
well as the updates
posted by your referral
partners and prospect’s
updates

12. Profitability
• Send connection requests to the key people in the
companies with whom you would like to do business
• You have more credibility if you are already in a
group of which they are a member
• Ask for introductions to the people with whom you
would like to connect
• Send In Mail messages to the people with whom you
would like to do business
• Initiate conversations with your prospects

13. Resources:
Great Linked In Profiles:
https://komarketing.com/blog/
10-examples-highly-impactful-
linkedin-profiles/

14. Future Linked In
Topics
• Connecting with people
• Leveraging the company page
• Groups
• Search Strategies
• Introductions

15. Questions? Feedback?
Please contact Susan Crossman and her team
at:
info@crossmancommunications.com
289-259-6934
@CrossmanCom