CrowdTwist offers 5 stats to illustrate why loyalty programs should be part of your marketing mix. For more, check out: http://go.crowdtwist.com/25-stats-slideshare

1. 5 reasons your Brand needs
a loyalty program

2. Page 2
1 Loyalty Programs Contribute
The Takeaway
Use compelling rewards as
incentives to motivate customers
to return to your brand and drive
purchase frequency.
to Increased Transactions
43% Of consumers
purchased
more frequently
because of a
loyalty program
Source: COLOQUY

3. Page 3
The Takeaway
Leverage social media in addition
to other channels to extend the
reach of your loyalty program and
organically generate customer
advocacy.
Social Media Fuels a Loyal Following
2
72%
Of marketers believe
they develop loyal
fans with social media
Source: Social Media Examiner

4. Page 4
3 Loyalty Programs Drive Increased
The Takeaway
Ensure that you offer great
content and relevant rewards to
keep customers coming back and
engaing with your loyalty brand
and with your brand.
Purchase Frequency
Ian Smith
Gold Member
Membership Card
28%
Lift in member
purchase
frequency versus
non-members
Source: CrowdTwist

5. Page 5
Customers Believe Loyalty
Programs Offer Value 4
The Takeaway
Set minimal requirements to
particiate in your loyalty program
so customers will be more apt to
join and engage.
80%
Of customers believe
loyalty programs are
worth the effort
Source: Maritz/Bond Brand Loyalty

6. Page 6
5 Exclusive Rewards Bolster
The Takeaway
Research other loyalty programs
and their reward offerings to
determine how you give customers
unique experiences and set your
program apart from competitors.
Member Participation
56.8%
Of consumers are more
likely to participate in
programs that offer exclusive
rewards
Source: TechnologyAdvice

7. For more loyalty and engagement stats,
visit: http://go.crowdtwist.com/25-
stats-slideshare
About CrowdTwist
CrowdTwist is an industry-leading provider of
comprehensive multichannel loyalty and analytics solutions
that drive engagement and incremental spend, leading
to better customer data, stronger insight, and more
personalized experiences. We are revolutionizing loyalty,
helping top brands including Pepsi, Nestlé Purina, L’Oréal,
and Zumiez develop a deeper understanding of customers.
For more information visit www.crowdtwist.com, or call
646.845.0646.
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