Brian Cugelman, PhD (AlterSpark)

psychology online psychology cyber psychology social marketing behavior behaviour website trust campaign influence change online persuasion social media interactive design ux credibility cyber persuasion podcamp podcamptoronto sales groupon analytics behavior change web design advertising crecibility web crediblity usability scales cyber psychological architecture interaction design persuasive technology conversion rate optimization social psychology graphic design network cialdini social sector government non-profit behaviour change behavioural health communication emotion ui emotional design digital psychology user experience feedback loop wearable wearables action design gamification sxsw persuasive design #nxne nxne a/b multivariate split test ab conversion optimization interaction cro pcto13 sociology linkedin pcto12 #eatstrategy web 2.0 eatstrategy microsoft uml crm convio sumac constituent relationship management techsoupcanada blackbaud evaluation criteria net tuesdays civicrm salesforce customer relationship management pcto2011 greenpeace old spice fogg online campaign communications tools research socialmedia web 20 public relations online intervention communication theory ehealth monitoring evaluation evaluation framework social return on investment ber sroi roi oxfam engagement alterspark strategy measurement social network analysis power ttmm marketing theory social intervention