Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!

1. @TwitterHandle • #CMWorld
Ridiculously Awesome Curation
Hacks to Goose your ROI like Crazy
Pawan Deshpande
CEO & Founder, Curata
@TweetsFromPawan
@TweetsFromPawan • #CMWorld

2. The Problem
CONTENT
BEAST

3. https://www.domo.com/blog/2014/
04/data-never-sleeps-2-0/
My, How You’ve Grown!
Google Search
Queries
New Blog Posts
Pieces of Facebook
Content
New Yelp Reviews
of New YouTube Video

4. We’re Still Thirsty…
of Marketers plan to
create MORE content!

5. Types of
Content
PEER
VENDOR
EXPERT

6. PEER

7. EXPERT

8. VENDOR

9. Most of that content
marketers publish is from
vendor perspective….
…….And it performs the worst

10. Today we are going to talk about a really
interesting way to overcome both of these
called CONTENT CURATION!

11. My Content
Curation Journey

12. Curating Music

13. Best Computer Science Masters Thesis

14. PATENTS

15. Early Days at Curata

18. What the heck is
Content Curation?

19. Content Curation Defined
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “

20. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“
Content Curation Defined
a person, not an algorithm
“

21. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“
Content Curation Defined
Not a one time event or activity
“

22. Content Curation Defined
Add value. . . perspective, insight, guidance
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “

23. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on
a specific topic from around the web.
“
Content Curation Defined
Be discerning, discriminative and selective
“

24. Content Curation Defined
Focus on a narrow topic
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “

25. It’s like a
Museum or
Gallery
displaying
what they
think are the
best pieces
Photo Credit: Herry Lawford.

26. Why should you Curate?
Thought
Leadership Efficiency
SEO
Lead
Generation

28. Examples of Curation

33. A Few Business Examples

39. Verne Global Benefits
 Quoted in BBC & CNN
 Curation is equivalent of $200K of outbound
marketing spend
 Signed their largest customer BMW
 First page SEO for many industry terms
 3 Stevie Awards including Best Website
 Attend industry conferences with a press pass

42. Ebner Verlag Benefits
Increase Content
Production
Increased Page
Views By 260%
2x Revenue with New
Newsletter Ads

43. “Without Curata,
it would have been
impossible to publish
these newsletters
manually”
Gerrit Klein
CEO, Ebner Verlag

44. How You Can Curate

45. Why are you Curating?
For Marketing?
For Knowledge
Management?
For Publishing?
For Competitive
Intelligence?

46. Picking A Great Topic
COMPETITOR
LANDSCAPE
AUDIENCE
INTEREST
CONTENT
LANDSCAPE
1
23Saturated.
Too many
audience
Insufficient
content for
Curation
Not Relevant to
Target Audience

47. Surveying the Competition
Can I curate
better than
them?
Can I have a
different
perspective?
Can I broaden
or narrow my
topic?

48. Surveying the Content Landscape

49. Determine Your Audience Interest

50. Finding Sources
Known And Trusted Sources Additional Sources
Your PR TeamScientific Journals
Twitter Lists &
Users
Trade Publications
Feed Readers Email Newsletters
Industry Blogs

56. Curating
Relevant
Validating
Unique
Diverse
Credible

57. Annotation Styles
• Storyboarding
• Parallelizing
• Quoting
• Summarizing
• Retitling
• Abstracting
See examples @
http://bit.ly/CurationAnnotation

59. Find Relevant
Piece of Content 1
Take a small
excerpt 2
3 Retitle It
4 Add a
Thumbnail
Add Link back
to source 6
Add some
commentary5
How to Curate

60. Sharing your Content
Resource Site
Newsletter
Social Media
Widget
Blog

67. Curation Sharing Hack #1: Share Bar
Share Bar

69. Curation Sharing Hack #2: Twitter Handles
How to know what to
move to the cloud
http://bit.ly/8na8hsa
by @datadynamics
Mention the author
to get influencer
followers

70. Curation Sharing Hack #3: Linking
Resource Site
Newsletter
Social Media
Widget Blog

71. Curation Sharing Hack #4: New Tab vs. Same Tab
New Tab
Same Tab

72. How much content should I curate?

73. Content Curation is not…
Content Farming Aggregation
Stealing Other’s
Content

74. Email Marketing vs Spam

75. Curate.
Create.
But never pirate.

76. 1: Reproduce only those portions of the article that are necessary to make your point or to
identify the story.
2: Try not to the majority of articles available from a single source.
3: Prominently identify the source of the article.
4: Whenever possible, link to the original source of the article.
5: Whenever possible, provide context or commentary for the material you use.
6: When sharing images, unless you have explicit permission to share a full-size image, always
share a thumbnail image at most.
7: Link back to the original article prominently, not buried all the way down at the end of the
post.
8: If you are re-posting an excerpt from the original article, make sure your excerpt only
represents a small portion of the original article.
9: If you are reposting an excerpt from an original article, make your commentary longer
than the excerpt you are reposting.
10: Retitle any and all content you curate.
11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or
Share Bar to view the content without it.
12: Don’t use no-follows on your links to the original publisher’s content.
See examples @
http://bit.ly/EthicalCuration
The Rules of Ethical Curation

79. Topic Research
Source Discovery
Content Filtering
Content Review
Feed Output Conversion
Fair Use & Copyright for Images
Feed to Widget
Feed to Email Output
Feed to Blog
Social Media Scheduling
Email Newsletter
Email
newsletter
Blog
CMS
Share Bar
CMS
Social Media Channels

81. Curata Content Curation Software

82. http://bit.ly/UltimateCurationGuide
Ultimate Guide to Content Curation