CyberMedia - The Online Revolution - Mobile Media in Japan 2009 more info: http://www.cyber-media.co.jp/ contact: info@cyber-media.co.jp

1. THE
ONLINE
REVOLUTION
May 2009

2. 2009

3. traditional media consumption
is on the decline

4. the ‘new’ mass media…

5. internet and mobile
is on the
incline

6. 2009
will mark the rise of web
and mobile media consumption
around the globe

7. JAPAN

8. Japan
the world’s leading digital society

9. 90%
of households have
internet access

10. 65% have broadband access

11. most
internet access
is conducted by
mobile phones

12. mobile -
is it just a teen thing?

14. SOCIAL
NETWORKING

15. Japanese are the
most active bloggers
worldwide*
Japanese is the No. 1 language used in online blogs!*
*Technorati 2006

16. approximately 45 million
people use
social network services

17. In 2007,
Japanese spent more time browsing the
(mobile) web than reading newspapers.

18. HIGHTECH
SOCIETY

19. Since 2006,
Japanese have
had access to
cost-free digital
terrestrial
mobile TV

20. QR codes
the bridge between print and mobile

21. 96% of all mobile handsets
have built-in QR readers

22. most mobile Coca Cola machine JR Station
handsets am/pm store J-Wave e-ticket
have built-in
DAM Karaoke Club
RFID chips ANA flight ticket Sega game arcade

23. The main usage of the mobile phone is…
…NOT to make phone calls.

24. ADVERTISING

25. total advertising spend in Japan today
-4.7%

26. traditional media spend in Japan today
-7.6%

27. mobile & internet ad spend in Japan
+16.3%

28. WHAT THIS MEANS
FOR YOU

29. go mobile

30. Less than 10% of all
brands in Japan
maximize the use of the
mobile platform in their
communication strategies

31. Achieve 30%
higher user access
from mobile

32. it’s very personal

33. and always at arms length

34. a powerful
touch-point

35. Mobile is achieving
the highest growth rates
for online ads

36. Your customers are
already using
mobile internet

37. users demand access
wherever they are

38. the brand is not king!

39. content is king!

40. are you prepared?

41. we are!

42. info@cyber-media.co.jp
http://www.cyber-media.co.jp/