SlideShare a Scribd company logo

Content Strategy: What Is It and Why Do You Need it?

•Download as PPTX, PDF•
•
C
Cynthia Gelper

Is your content working hard enough for you? You're not sure what content is? Find out how everything digital representing your company can do better to help you reach your business goals.

Business
1 of 20
Content Strategy: What Is It and Why Do You Need it? Ignite Chicago October 25, 2016 Cynthia Gelper
Wait…what’s content? • Text • Images (that includes video) In other words, anything we see or interact with through a digital device (laptop, phone, etc)
Source: Meghan Casey, http://contentmarketinginstitute.com/2016/01/content-on-strategy-templates
Client business objectives User needs
Client business objectives User needs CONTENT STRATEGY Source: Jeff Pfaller, Content Strategy meet-up presentation
Content Strategy Ingredients
Who How When Where What Why
WHO? • Stakeholders • Audience
WHY? • Content goal • Business goal
WHAT?
WHERE?
WHEN?
HOW? • Content Management System (CMS)
How will you measure success? Source: MozBlog
Thank you! @contentlama www.contentstrategyanswers.com

Recommended

2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
 
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development planBrainrider B2B Marketing
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar WorkshopJenn Lisak
 
How content marketing can help grow your business
How content marketing can help grow your businessHow content marketing can help grow your business
How content marketing can help grow your businessPronto Marketing
 
How to be Successful at Content Marketing
How to be Successful at Content MarketingHow to be Successful at Content Marketing
How to be Successful at Content MarketingAmy King
 
Preventing Content Rot - A Meeting Planner's Guide to Marketing Events
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsPreventing Content Rot - A Meeting Planner's Guide to Marketing Events
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2EAG
 

Recommended

2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
 
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development planBrainrider B2B Marketing
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar WorkshopJenn Lisak
 
How content marketing can help grow your business
How content marketing can help grow your businessHow content marketing can help grow your business
How content marketing can help grow your businessPronto Marketing
 
How to be Successful at Content Marketing
How to be Successful at Content MarketingHow to be Successful at Content Marketing
How to be Successful at Content MarketingAmy King
 
Preventing Content Rot - A Meeting Planner's Guide to Marketing Events
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsPreventing Content Rot - A Meeting Planner's Guide to Marketing Events
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2EAG
 
Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Patty Swisher
 
Marketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | VeeloMarketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | VeeloVeelo
 
Six Steps to Building a Content Strategy
Six Steps to Building a Content StrategySix Steps to Building a Content Strategy
Six Steps to Building a Content StrategyErin Norvell
 
Content strategy 101 for associations - 2019
Content strategy 101 for associations - 2019Content strategy 101 for associations - 2019
Content strategy 101 for associations - 2019Hilary Marsh, Content Company, Inc.
 
Digital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content MarketingDigital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content Marketinginspirationmarketing
 
Content strategy for associations
Content strategy for associationsContent strategy for associations
Content strategy for associationsHilary Marsh, Content Company, Inc.
 
Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success? Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success? Influence People
 
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Chris Corak
 
7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content7 Steps to Creating Engaging Content
7 Steps to Creating Engaging ContentZemanta
 
Social Networks
Social NetworksSocial Networks
Social NetworksJared Frere
 
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
 
Getting strategic about digital content
Getting strategic about digital contentGetting strategic about digital content
Getting strategic about digital contentJosh Dougherty
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
Six Steps for Building a Government Content Strategy
Six Steps for Building a Government Content StrategySix Steps for Building a Government Content Strategy
Six Steps for Building a Government Content StrategyErin Norvell
 
How a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies growHow a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies growSendible
 
The New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social MediaThe New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social MediaAllan Schoenberg
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessTwoBees: Digital Media Training & Consultancy
 
Multimedia1
Multimedia1Multimedia1
Multimedia1Shannon Henry
 
Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14Jon Wuebben
 
5things2know.About Web Redesign
5things2know.About Web Redesign5things2know.About Web Redesign
5things2know.About Web Redesignlsrandall
 
【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目schoowebcampus
 
Investing in the United Kingdom
Investing in the United KingdomInvesting in the United Kingdom
Investing in the United KingdomOleksandra Soroka
 

More Related Content

What's hot

Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Patty Swisher
 
Marketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | VeeloMarketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | VeeloVeelo
 
Six Steps to Building a Content Strategy
Six Steps to Building a Content StrategySix Steps to Building a Content Strategy
Six Steps to Building a Content StrategyErin Norvell
 
Digital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content MarketingDigital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content Marketinginspirationmarketing
 
Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success? Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success? Influence People
 
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Chris Corak
 
7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content7 Steps to Creating Engaging Content
7 Steps to Creating Engaging ContentZemanta
 
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
 
Getting strategic about digital content
Getting strategic about digital contentGetting strategic about digital content
Getting strategic about digital contentJosh Dougherty
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
Six Steps for Building a Government Content Strategy
Six Steps for Building a Government Content StrategySix Steps for Building a Government Content Strategy
Six Steps for Building a Government Content StrategyErin Norvell
 
How a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies growHow a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies growSendible
 
The New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social MediaThe New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social MediaAllan Schoenberg
 
Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14Jon Wuebben
 
5things2know.About Web Redesign
5things2know.About Web Redesign5things2know.About Web Redesign
5things2know.About Web Redesignlsrandall
 

What's hot (20)

Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10
 
Marketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | VeeloMarketing Roi or Marketing Waste? | Veelo
Marketing Roi or Marketing Waste? | Veelo
 
Six Steps to Building a Content Strategy
Six Steps to Building a Content StrategySix Steps to Building a Content Strategy
Six Steps to Building a Content Strategy
 
Content strategy 101 for associations - 2019
Content strategy 101 for associations - 2019Content strategy 101 for associations - 2019
Content strategy 101 for associations - 2019
 
Digital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content MarketingDigital Strategy Guide 2014: Part 3 Content Marketing
Digital Strategy Guide 2014: Part 3 Content Marketing
 
Content strategy for associations
Content strategy for associationsContent strategy for associations
Content strategy for associations
 
Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success? Jennifer Neeley Lindsay - Can Sentiment equal Success?
Jennifer Neeley Lindsay - Can Sentiment equal Success?
 
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
 
7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content
 
Social Networks
Social NetworksSocial Networks
Social Networks
 
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...
 
Getting strategic about digital content
Getting strategic about digital contentGetting strategic about digital content
Getting strategic about digital content
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
 
Six Steps for Building a Government Content Strategy
Six Steps for Building a Government Content StrategySix Steps for Building a Government Content Strategy
Six Steps for Building a Government Content Strategy
 
How a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies growHow a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies grow
 
The New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social MediaThe New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social Media
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Multimedia1
Multimedia1Multimedia1
Multimedia1
 
Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14
 
5things2know.About Web Redesign
5things2know.About Web Redesign5things2know.About Web Redesign
5things2know.About Web Redesign
 

Viewers also liked

【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目schoowebcampus
 
Investing in the United Kingdom
Investing in the United KingdomInvesting in the United Kingdom
Investing in the United KingdomOleksandra Soroka
 
Defining Comprehension Strategies and Instructional Strategies
Defining Comprehension Strategies and Instructional StrategiesDefining Comprehension Strategies and Instructional Strategies
Defining Comprehension Strategies and Instructional StrategiesMarilyn Velez
 
Technology roadmap highlights_report 2015
Technology roadmap highlights_report 2015Technology roadmap highlights_report 2015
Technology roadmap highlights_report 2015Dmitry Tseitlin
 
Google Partners: Реклама мобильных приложений
Google Partners: Реклама мобильных приложенийGoogle Partners: Реклама мобильных приложений
Google Partners: Реклама мобильных приложенийPromodo
 
Splunk Check Point технологические партнеры
Splunk Check Point технологические партнерыSplunk Check Point технологические партнеры
Splunk Check Point технологические партнерыTimur Bagirov
 
ゼロからつくるWordPressテーマ第4回
ゼロからつくるWordPressテーマ第4回ゼロからつくるWordPressテーマ第4回
ゼロからつくるWordPressテーマ第4回Hitsuji
 
Predictive Analytics Demo Series: Optimizing Store Assortment
Predictive Analytics Demo Series: Optimizing Store AssortmentPredictive Analytics Demo Series: Optimizing Store Assortment
Predictive Analytics Demo Series: Optimizing Store AssortmentCelect
 
Dream of the (blue) Effective Case Management System
Dream of the (blue) Effective Case Management SystemDream of the (blue) Effective Case Management System
Dream of the (blue) Effective Case Management SystemSalesforce Engineering
 

Viewers also liked (13)

【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目【再放送】デザイナーのためのプログラミング②日目
【再放送】デザイナーのためのプログラミング②日目
 
Investing in the United Kingdom
Investing in the United KingdomInvesting in the United Kingdom
Investing in the United Kingdom
 
Defining Comprehension Strategies and Instructional Strategies
Defining Comprehension Strategies and Instructional StrategiesDefining Comprehension Strategies and Instructional Strategies
Defining Comprehension Strategies and Instructional Strategies
 
Januaryweek1
Januaryweek1Januaryweek1
Januaryweek1
 
Ranjeet resume Industrial
Ranjeet resume IndustrialRanjeet resume Industrial
Ranjeet resume Industrial
 
Technology roadmap highlights_report 2015
Technology roadmap highlights_report 2015Technology roadmap highlights_report 2015
Technology roadmap highlights_report 2015
 
MissinGames
MissinGamesMissinGames
MissinGames
 
Google Partners: Реклама мобильных приложений
Google Partners: Реклама мобильных приложенийGoogle Partners: Реклама мобильных приложений
Google Partners: Реклама мобильных приложений
 
Splunk Check Point технологические партнеры
Splunk Check Point технологические партнерыSplunk Check Point технологические партнеры
Splunk Check Point технологические партнеры
 
ゼロからつくるWordPressテーマ第4回
ゼロからつくるWordPressテーマ第4回ゼロからつくるWordPressテーマ第4回
ゼロからつくるWordPressテーマ第4回
 
Predictive Analytics Demo Series: Optimizing Store Assortment
Predictive Analytics Demo Series: Optimizing Store AssortmentPredictive Analytics Demo Series: Optimizing Store Assortment
Predictive Analytics Demo Series: Optimizing Store Assortment
 
Globe valves
Globe valvesGlobe valves
Globe valves
 
Dream of the (blue) Effective Case Management System
Dream of the (blue) Effective Case Management SystemDream of the (blue) Effective Case Management System
Dream of the (blue) Effective Case Management System
 

Similar to Content Strategy: What Is It and Why Do You Need it?

The Digital Content Imperative
The Digital Content ImperativeThe Digital Content Imperative
The Digital Content ImperativeRich Schwerin
 
Kevin Lee- The New Online Marketing
Kevin Lee- The New Online MarketingKevin Lee- The New Online Marketing
Kevin Lee- The New Online MarketingDidit Marketing
 
Disruptive Content Marketing, Disciplined Results
Disruptive Content Marketing, Disciplined ResultsDisruptive Content Marketing, Disciplined Results
Disruptive Content Marketing, Disciplined ResultsGeoffrey Colon
 
Introduction to Content Strategy
Introduction to Content StrategyIntroduction to Content Strategy
Introduction to Content StrategyBrutal Pixie
 
So You Wanna Be a Content Strategist: SXSW 2016
So You Wanna Be a Content Strategist: SXSW 2016So You Wanna Be a Content Strategist: SXSW 2016
So You Wanna Be a Content Strategist: SXSW 2016David Dylan Thomas
 
The Dark Art of Digital Influence Demystified
The Dark Art of Digital Influence DemystifiedThe Dark Art of Digital Influence Demystified
The Dark Art of Digital Influence DemystifiedJoseph Palumbo
 
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...IntelliCraft Research
 
How to build user experience into courses
How to build user experience into coursesHow to build user experience into courses
How to build user experience into coursesUX Firm, LLC
 
#Howto do a content strategy
#Howto do a content strategy#Howto do a content strategy
#Howto do a content strategyEuronet srl
 
Inbound marketing 101
Inbound marketing 101Inbound marketing 101
Inbound marketing 101Rohit Kaul
 
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoringCelestine Achi
 
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
 
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Big Content Alliance
 

Similar to Content Strategy: What Is It and Why Do You Need it? (20)

What is content strategy?
What is content strategy?What is content strategy?
What is content strategy?
 
The Digital Content Imperative
The Digital Content ImperativeThe Digital Content Imperative
The Digital Content Imperative
 
Kevin Lee- The New Online Marketing
Kevin Lee- The New Online MarketingKevin Lee- The New Online Marketing
Kevin Lee- The New Online Marketing
 
Disruptive Content Marketing, Disciplined Results
Disruptive Content Marketing, Disciplined ResultsDisruptive Content Marketing, Disciplined Results
Disruptive Content Marketing, Disciplined Results
 
Introduction to Content Strategy
Introduction to Content StrategyIntroduction to Content Strategy
Introduction to Content Strategy
 
Content Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content LaunchContent Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content Launch
 
How to make content matter
How to make content matterHow to make content matter
How to make content matter
 
So You Wanna Be a Content Strategist: SXSW 2016
So You Wanna Be a Content Strategist: SXSW 2016So You Wanna Be a Content Strategist: SXSW 2016
So You Wanna Be a Content Strategist: SXSW 2016
 
The Dark Art of Digital Influence Demystified
The Dark Art of Digital Influence DemystifiedThe Dark Art of Digital Influence Demystified
The Dark Art of Digital Influence Demystified
 
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...
 
How to build user experience into courses
How to build user experience into coursesHow to build user experience into courses
How to build user experience into courses
 
#Howto do a content strategy
#Howto do a content strategy#Howto do a content strategy
#Howto do a content strategy
 
Inbound marketing 101
Inbound marketing 101Inbound marketing 101
Inbound marketing 101
 
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media project
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Content Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content LaunchContent Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content Launch
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoring
 
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
 
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
 

Recently uploaded

Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Salesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfSalesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfHarryJohnson78
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 

Recently uploaded (20)

Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Salesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfSalesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdf
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 

Content Strategy: What Is It and Why Do You Need it?