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0からのウェブディレクション講座:設計編 v5.3 ワークシート
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Yasuji Takase
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講義資料はこちらです。 http://www.slideshare.net/DCHSjp/jda-seminar-4020140125
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0からのウェブディレクション講座:設計編 v5.3 ワークシート
1.
© 2015 日本ディレクション協会CONFIDENTIAL
1 日本ディレクション協会 設計編 情報設計ワークシート 0からのWebディレクション講座 プロジェクト名(チーム名)
2.
© 2015 日本ディレクション協会CONFIDENTIAL
2 背景/課題/目的
3.
© 2015 日本ディレクション協会CONFIDENTIAL
3 施策
4.
© 2015 日本ディレクション協会CONFIDENTIAL
4 カスタマーの定義(ペルソナモデル) Domain(分類・区分) Mind(意識・性格) Customer(人物) Visual(外見・服装) Behavior(行動・習慣)
5.
© 2015 日本ディレクション協会CONFIDENTIAL Position(優位性) 5 バリューの定義(ポジションマップ) Value(価値)
6.
© 2015 日本ディレクション協会CONFIDENTIAL
6 ゴールの定義(KPI/KGI) Goal(KGI) Step(KPI)
7.
© 2015 日本ディレクション協会CONFIDENTIAL Value(価値)Customer(人物)
Goal(KGI) 7 ミッションの定義(スローガン) Mission(Slogan)
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