2. Topics
Who is a customer?
Whom do you serve?
Identifying your ideal customer
What is customer service?
Benefits of excellent customer
service to overall bottom line
Simple techniques for attracting and
getting more customers
Wisdom
3. Who is a customer?
A customer, also client, buyer or purchaser is the buyer
or user of the paid products of an individual or
organization, mostly called the supplier or seller. This
is typically through purchasing or renting goods or
services.
4. Who do you serve?
Internal customers; your workers in the business ,
contractors that supply to your organization
External customers; end-users of your organizations
goods and services
5. Identifying your ideal
customer
Understand clearly what you want to sell or the
service you render
Identify those who use the services or products
you offer through research
Be aware that whatever you sell belongs to an
industry
Find out all you need to know about the industry
through the associations that are under this
industry
Classify all the prospective customers into
groups; demographically, geographically,
socially e.t.c
Match the consumers groups with your business
concept, and see which fits your profile and
intended business area of operations?
6. What is customer service?
Customer service (also known as Client Service) is
the provision of service to customers before, during
and after a purchase
Customer service is exceeding the needs of both
internal and external customers
7. Benefits of excellent
customer service to overall
bottom line
Good customer service is the lifeblood of any
business. Your business can offer promotions and
slash prices to bring in as many new customers as it
wants, but unless they can get some of those
customers to come back, the business won’t be
profitable for long
8. Simple Techniques for attracting
and getting more customers
Identify what they consumer group you are
targeting primary needs are and customize what
you offer to address those needs
Research the cost effective ways used by your
industry to pass that message across of what you
are offering
Word of mouth is the fastest way to attract
customers especially through satisfied customers,
therefore from inception ensure your goal is
always to satisfy your target customers
Encourage referrals from your already existing
customers
Address complaints as soon as possible,
customers who had their complaints addressed
become loyal and go on to be advocates
9. Wisdom
The purpose of a business is to create and
keep a customer. If a business successfully
creates and keeps customers in a cost-
effective way, it will make a profit while
continuing to survive and thrive. If, for any
reason, a business fails to attract or sustain
a sufficient number of customers, it will
experience losses. Too many losses will
lead to the demise of the enterprise.
THANK YOU
