Data-Driven Marketing Roadshow Butter+Fish - March 25, 2014
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Presentation by Butter+Fish Founder Jeroen van Egmond. Data-Driven Marketing Road Show at De Balie in Amsterdam, March 25 2014
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Data-Driven Marketing Roadshow Butter+Fish - March 25, 2014
- 2. Brand Driven Conversion Jeroen van Egmond (Butter+Fish) Marc Maas (XXS)
- 3. Topics • About us • Left versus right brain – Working with creatives • Zero moment of thruth • Case – Carglass • Brand and Challengers
- 4. About us Butter+Fish | The conversion company Data Driven marketing agency Focus on sales & conversion optimalisation Part of full service communications agency – XXS AMSTERDAM
- 5. A little story about A/B testing Where the left and right brain sometime meet in an creative agency
- 8. You are going to do what.....?!
- 9. Oeps…!
- 10. Data and touchpoints Zero Moment Of Truth
- 11. Life was so easy (right?) Thank you: Think Insights with Google
- 12. Touchpoints – Zero moment of Truth Thank you: Think Insights with Google Inbound marketing
- 14. Balance between Push and Pull can't live with it, can't live without it. PUSH PULL
- 15. Brand Driven Conversion Dont forget your brand when creating content.
- 20. Why should we invest in online campaigning…? It’s going fine as it is…
- 21. Take it a step further… Ask ourselfs a couple of questions….
- 25. Target audience Retargeting Holiday Entrepreneurs Insurance Whitespots /Hotspots Car sellers Woman / young mothers General Target audience Retargeting Holiday Whitespots /Hotspots Woman / young mothers General Target audience Retargeting Holiday Whitespots /Hotspots Woman / young mothers General Target audience Retargeting Holiday Woman / young mothers General CTR* Conversies ** Evaluatie en optimalisatie Target audience Car sellers Entrepreneurs Insurance NEW Algemen texttlinks + extra budget Banners + textlinks Whitespots Banners Hotspots Den bosch Almere Textlinks: Hotspots Whitespots young mothers Holiday Target audience Retargeting Woman / young mothers General
- 26. Conversions* After the campaign stopped
- 27. Result • Defined new target audience..
- 28. 3. Campaign / traffic 4. Conversion test 5. Statistics 6. Results1. Strategy / Tactics 2. Concept The proces: Plan, Do, Check, Act!
- 29. Data is awesome… • … do not forget your brand • Well known and trusted brands just sell easier
- 30. The “old” models still work (1925) conviction Satisfaction
- 31. Brand & Challengers Butterfly in the Boxingring
- 33. 7 rules for challengers who want to win and marketleaders who don’t want to lose. 1. Inside is outside 2. Win your client harts 3. A pricefigther is not a challenger 4. Get in to the boxingring 5. Attack your opponent in his weakness of his strength 6. Move like a butterfly 7. Fcuk the comfort zone
- 34. One last thing… If you are not getting the data or conversion you are hoping for?!
- 36. Butter+Fish | The conversion company J.S. van Egmond | Managing partner vanegmond@butterandfish.nl