This document discusses using Facebook to amplify brands and grow businesses in 2014. It provides an overview of Hearsay Social, a social media software and training company. It discusses key trends for 2014, including distributing corporate content through local offices, the convergence of paid, earned, and offline/online media, using Facebook promoted posts, and using social analytics to optimize offline campaigns. The presentation aims to teach financial advisors and producers how to prospect and build their business using social media.