2. Facebook ROI Increased in 2013 as Revenue Outgrew Users
Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
3. North America Leads the Way with Facebook Revenue
Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
4. Facebook Growth Opportunity is Outside North America
Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMarketer.
http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875
5. Facebook User Share and Revenue Share Don’t Match
Sources: Marin Software global Facebook advertiser data and eMarketer.com
6. Engagement Levels Ahead of Ad Spend Outside North America
Sources: Marin Software global Facebook advertiser data and eMarketer.com
Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos.
Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos.