DF Hobbs

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I help people with the hardest questions they ask themselves: What do I do? Why does it matter? Who is it relevant to? Why should someone buy from me instead of taking advantage of another option? Tools and processes for mining useful insights. Shortcuts for creating stronger offers and greater value. Coaching to improve decision making and better align action to intention. Solving the problems of brand definition and management with a specific focus on the analysis and design of more attractive value propositions. Skill areas: • thought leadership • customer insight • business modeling • strategic consulting • brand tools • brand education • marketing strategy • market research...

personal development self management hacks productivity purpose planning

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About

DF Hobbs

Presentations

GET MORE DONE BETTER (6 hacks)

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Futures and Innovations

Narrative Warfare, Marketing and A plan to go forward

A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.

How can semiotics be used in market research?

TEDx Manchester: AI & The Future of Work

Everyone talks about Disruption like it's a GOOD THING

The values of values september 2015 v4

Goffman Stigma (1963)

The Brand Strategy Canvas: a One-Page Strategy for Startups

Archetypal Branding: How to build a Premium Brand

Brand Plan Workshop

Sogeti things - the age of empathic things - vint report 2

The Brand Planning Leader

The Physical Interface

10 Things your Audience Hates About your Presentation

Measuring Media Impact on Corporate Reputation (master thesis)

Work is not a Dare: Tips for Building Inclusive Teams

Moral issue of suicide

the six steps to social selling success

The Art & Science of Value Creation: 3 Traits of Great Value-creators

We Are Social Presents The Social Marketing Mix

Authentic Brands, Design Thinking and Wicked Problems

Wicked issues taming problems and systems

Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit

Thinking about systems thinking

Brandology Semio2014

Customer management assessment

Evert Gummesson. Many-to-many marketing

Art Of Relationship Capital Social Selling for B2B Leaders

DirectionGroup Marketing Accountability - EDGE event slides May 2014