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Creating Kick Ass Video Content People Will Actually Want to Watch

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Creating Kick Ass Video Content People Will Actually Want to Watch

Published in: Marketing
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Creating Kick Ass Video Content People Will Actually Want to Watch

  1. 1. CREATING KICK ASS VIDEO CONTENT THAT PEOPLE WILL ACTUALLY WANT TO WATCH
  2. 2. DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE? • I’m a Baylor Bear. • I’ve been producing video content professionally for the web since 2008. • I’ve produced over 600 video campaigns for companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens. • I’m a washed up former YouTube personality. TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM
  3. 3. 01. Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long 02. What: The Three Most Important Components of Video Production 03. How: How Do I Get People To Watch My Sh**?
  4. 4. 01. I’ve Seen The Future And It’s Between 60 & 90 Seconds Long
  5. 5. VIDEO ISN’T A MAYBE. IT’S A MUST.
  6. 6. “SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. “ BRIGHTCOVE
  7. 7. 02. The Three Most Important Components Of Video Production
  8. 8. STABILIZATION.
  9. 9. LIGHT.
  10. 10. AUDIO.
  11. 11. 03. How Do I Get People To See My Sh*t?
  12. 12. CREATE CONTENT YOUR AUDIENCE ACTUALLY WANTS.
  13. 13. CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.
  14. 14. PUT YOUR CONTENT WHERE YOUR AUDIENCE IS.
  15. 15. “NATIVE VIDEO UPLOADS TO FACEBOOK HAVE 10X HIGHER REACH COMPARED TO YOUTUBE LINKS.“ SOCIAL BAKERS
  16. 16. TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM

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