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Fun With Ad Customizers

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Fun With Ad Customizers by Matt Umbro

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Fun With Ad Customizers

  1. 1. FUN WITH AD CUSTOMIZERS Matt Umbro, Senior Account Manager at Hanapin Marketing & Founder of PPCChat
  2. 2. Agenda 1. Why ad customizers? 2. How to setup 3. Everyday uses 4. Advanced examples @Matt_Umbro
  3. 3. @Matt_Umbro
  4. 4. @Matt_Umbro
  5. 5. Ad customizers allow you to: • Make your ads dynamic • Pull business data into your ads • Give searchers real-time information • Automate ad creation @Matt_Umbro
  6. 6. @Matt_Umbro
  7. 7. @Matt_Umbro
  8. 8. @Matt_Umbro Ad Customizer Template
  9. 9. @Matt_Umbro Template Name: Teams
  10. 10. @Matt_Umbro
  11. 11. @Matt_Umbro
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  13. 13. Reminders • Can use up to 5 customizers in a single ad • Can’t pull multiple business data feeds into a single ad • Need to have at least 1 static ad always running • Customizers still need to adhere to character limit • Will not work 100% of the time @Matt_Umbro
  14. 14. @Matt_Umbro
  15. 15. Countdown to an event @Matt_Umbro
  16. 16. Countdown to an event @Matt_Umbro
  17. 17. Show the user’s location in your ad @Matt_Umbro Download US City & State Business Data
  18. 18. Add social media followers @Matt_Umbro
  19. 19. List number of customers @Matt_Umbro
  20. 20. Number of seats left @Matt_Umbro
  21. 21. Write mobile ads! @Matt_Umbro
  22. 22. @Matt_Umbro
  23. 23. Problem: Product (plants) shipping date depends on zip code being shipped to Examples Zone 4 ships 8/29 Zone 8 ships 9/12 @Matt_Umbro
  24. 24. @Matt_Umbro
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  27. 27. @Matt_Umbro
  28. 28. Problem: Inventory constantly changes and ads need to accurately reflect count of products @Matt_Umbro
  29. 29. @Matt_Umbro
  30. 30. @Matt_Umbro
  31. 31. @Matt_Umbro Upload frequency options • Every 6 hours • Every 12 hours • Every 24 hours • Weekly • First day of month
  32. 32. THANK YOU! Questions, comments, or just say hello! matt.umbro@hanapinmarketing.com

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