Fun With Ad Customizers by Matt Umbro

2. FUN WITH AD
CUSTOMIZERS
Matt Umbro, Senior Account
Manager at Hanapin Marketing &
Founder of PPCChat

3. Agenda
1. Why ad customizers?
2. How to setup
3. Everyday uses
4. Advanced examples
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6. Ad customizers allow you to:
• Make your ads dynamic
• Pull business data into your ads
• Give searchers real-time information
• Automate ad creation
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Ad Customizer Template

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Template Name: Teams

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14. Reminders
• Can use up to 5 customizers in a single ad
• Can’t pull multiple business data feeds into a single ad
• Need to have at least 1 static ad always running
• Customizers still need to adhere to character limit
• Will not work 100% of the time
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16. Countdown to an event
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17. Countdown to an event
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18. Show the user’s location in your ad
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Download US City & State Business Data

19. Add social media followers
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20. List number of customers
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21. Number of seats left
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22. Write mobile ads!
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24. Problem: Product (plants) shipping date
depends on zip code being shipped to
Examples
Zone 4 ships 8/29
Zone 8 ships 9/12
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29. Problem: Inventory constantly changes and
ads need to accurately reflect count of
products
@Matt_Umbro

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Upload frequency options
• Every 6 hours
• Every 12 hours
• Every 24 hours
• Weekly
• First day of month

33. THANK YOU!
Questions, comments, or just say hello!
matt.umbro@hanapinmarketing.com