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Let Me Tell You of The Days of HIgh Adventure
To Dos:
Do Links Matter?
Examples
Tips
Questions?
WARNING:
Any links intended to manipulate
ranking may be a violation of
Google’s Webmaster Guidelines.
Linking discretion is advised.
Do links
matter?
Google says:
1 & 2: Links & Content
3: RankBrain
http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882
https://builtvisible.com/how-google-works/
Prominence is also based on information that Google
has about a business from across the web (like
links, articles, and directories). Google review
count and score are factored into local search ranking:
more reviews and positive ratings will probably
improve a business's local ranking. Your position in
web results is also a factor, so SEO best practices also
apply to local search optimization.
https://support.google.com/business/answer/7091
Sure would be an awful
waste of space.
- Carl Sagan
SEOs say:
http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
It looks like links are the
key competitive
differentiator even when
it comes to Google My
Business Rankings.
Let Me Tell You of The Days of HIgh Adventure
My own eyes:
Links to a local business site.
Same site’s number keywords with top 10
rankings over approx. same time.
Organic share of voice
Let Me Tell You of The Days of HIgh Adventure
High quality local links
can have an enormous
impact on a small
business site's visibility
in local search results.
Google (and the rest of the
world):
The best way to get links
is to create unique,
relevant content.
https://support.google.com/webmasters/answer/66356
Let Me Tell You of The Days of HIgh Adventure
Great content = Regularly
naturally picks up enough
links to outrank competition.
“Great Content”
You
Let Me Tell You of The Days of HIgh Adventure
Work for local links too:
Scholarships?
The Don’t Go to Law School
Scholarship.
Less work, many links.
Community
Concerns
County Most Dangerous
Intersections.
Less work, many
links.
Just add water.
Make Maps
Make maps for
local events.
Promote it:
Organic Social
Paid Social
Custom Audiences
Search Ads
Google Display Network
Retargeting
Get to know the people in your
community.
Local link building is a lot less
about link-begging and buying
and much more about taking a
leadership role and developing
relationships in your local
community.
Link Building
True, but they can still work!
Real Comments
Let Me Tell You of The Days of HIgh Adventure
Let Me Tell You of The Days of HIgh Adventure
Let Me Tell You of The Days of HIgh Adventure
Targeting local links
Let Me Tell You of The Days of HIgh Adventure
Let Me Tell You of The Days of HIgh Adventure
http://www.googleguide.com/advanced_operators_reference.html
[city] inurl:resource
[city] inurl:sponsor
[city] site:top500.com
+
+
Find local link targets.
Crawl target sites.
Analyze link metrics.
Great combo for broken
local link building.
+
Export Top Share of
Voice Pages for
Target Local Queries
Analyze link metrics
and find link
opportunities
Great combo for
prospecting across sites
in a particular keyword
set.
Assimilate Competitor Links
Let Me Tell You of The Days of HIgh Adventure
Oh hey, I can do that.
Experiment with not
mentioning links as
part of outreach.
Resist Domain Authority.
Local municipality link.
If you obsess over
Domain Authority, you
might miss these.
Make it their idea to link.
Don’t Fear nofollow.
If there’s any trick, it’s knowing
the location.
neighborhoods
streets
charities
zip codes
counties
cities politics
events
schools
reporters
people
businesses
places
area codes
history
bloggers
night life
Let Me Tell You of The Days of HIgh Adventure

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