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The 2016 Local SEO Ranking Factors @danleibson
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
 Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
 We also do SEO for large websites,
national to local brands and
agencies.
About The Company
The 2016 Local SEO Ranking Factors @danleibson
 Dan Leibson is a hotshot SEO with
a mysterious past and a chip on his
shoulder.
About Me
The 2016 Local SEO Ranking Factors @danleibson
Obligatory Client Slide
The 2016 Local SEO Ranking Factors @danleibson
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
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Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
The 2016 Local SEO Ranking Factors @danleibson
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Great Partners
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
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Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
CATEGORICAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Huh?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Websites Matter A Lot
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
Platforms Old Skool
http://synup.com/tools/review-handout/
https://whitespark.ca/review-handout-generator/
The 2016 Local SEO Ranking Factors @danleibson
 “As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
What may not work?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
Near who?
The 2016 Local SEO Ranking Factors @danleibson
Links, not just Location
The 2016 Local SEO Ranking Factors @danleibson
Not so Near Me
The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
So many choices, so little time!
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
The 2016 Local SEO Ranking Factors @danleibson
Action Shotland to the Rescue
>>>
>>>
LocalSEOGuide.com
The 2016 Local SEO Ranking Factors @danleibson
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
The 2016 Local SEO Ranking Factors @danleibson
Coming Soon
The 2016 Local SEO Ranking Factors @danleibson
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Reverse Engineering Google's Local Search Algorithm

  • 1. The 2016 Local SEO Ranking Factors @danleibson What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 2. The 2016 Local SEO Ranking Factors @danleibson  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company
  • 3. The 2016 Local SEO Ranking Factors @danleibson  Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Me
  • 4. The 2016 Local SEO Ranking Factors @danleibson Obligatory Client Slide
  • 5. The 2016 Local SEO Ranking Factors @danleibson The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 6. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 7. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness
  • 8. The 2016 Local SEO Ranking Factors @danleibson For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  • 9. The 2016 Local SEO Ranking Factors @danleibson TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  • 10. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  • 11. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  • 12. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  • 13. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 14. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 15. The 2016 Local SEO Ranking Factors @danleibson What Can you Do Tomorrow? What http://www.localseoguide.com/enforced-nap-consistency-scale-happened/ How http://www.localseoguide.com/our-citation-stack/
  • 16. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 17. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 18. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  • 19. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  • 20. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 21. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 22. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  • 23. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  • 24. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow? Platforms Old Skool http://synup.com/tools/review-handout/ https://whitespark.ca/review-handout-generator/
  • 25. The 2016 Local SEO Ranking Factors @danleibson  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  • 26. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  • 27. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 28. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 29. The 2016 Local SEO Ranking Factors @danleibson Near who?
  • 30. The 2016 Local SEO Ranking Factors @danleibson Links, not just Location
  • 31. The 2016 Local SEO Ranking Factors @danleibson Not so Near Me
  • 32. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow?
  • 33. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  • 34. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  • 35. The 2016 Local SEO Ranking Factors @danleibson Action Shotland to the Rescue >>> >>> LocalSEOGuide.com
  • 36. The 2016 Local SEO Ranking Factors @danleibson Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  • 37. The 2016 Local SEO Ranking Factors @danleibson Coming Soon
  • 38. The 2016 Local SEO Ranking Factors @danleibson Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

Editor's Notes

  1. This slide covers the discussion of what I wanted to do
  2. This slide covers the discussion of what I wanted to do
  3. This slide covers the discussion of what I wanted to do
  4. This slide covers the discussion of what I wanted to do
  5. This slide covers the discussion of what I wanted to do
  6. This slide covers the discussion of what I wanted to do
  7. This slide covers the discussion of what I wanted to do
  8. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  9. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  10. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  11. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  12. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  13. This slide covers the discussion of what I wanted to do
  14. Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
  15. Page speed,
  16. This slide covers the discussion of what I wanted to do
  17. This slide covers the discussion of what I wanted to do
  18. This slide covers the discussion of what I wanted to do
  19. This slide covers the discussion of what I wanted to do