Social Media & SEO: Separating Myth from Fact

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DFWSEM

Social Media & SEO: Separating Myth from Fact by Mark Traphagen

Marketing

@MarkTraphagen
What is the real impact of social media on search?
SOCIAL MEDIA & SEO:
Separating Myth
from Fact

@MarkTraphagen
Is social media
a direct ranking factor?
Could I be a
stock photo
model?

@MarkTraphagen
Is social media
a direct ranking factor?
Is social media
a direct
ranking factor?

@MarkTraphagen
“Yes, I can confirm
we do use Twitter
and Facebook
links in ranking.”
Matt Cutts
December 2010

@MarkTraphagen
Moz 2015 Search Ranking Factors

@MarkTraphagen
“We don’t
currently have
any signals like
that in our web
search ranking
algorithm.”
Matt Cutts
January 2014

@MarkTraphagen
What about those correlations, Matt?

@MarkTraphagen
“Sites that get lots of
shares are so good,
they likely also earn
signals that do affect
rankings, such as
links.”
Matt Cutts
January 2014

@MarkTraphagen
Social media posts are treated
like any other web page for search

@MarkTraphagen
Does Facebook Affect SEO?
stonet.co/fbseo2013

@MarkTraphagen
How Does Google
Index Twitter?
stonet.co/twitterindexing

@MarkTraphagen
Even after the firehose
was turned on
stonet.co/twitterindexing

@MarkTraphagen
Google doesn’t even attempt
to index all of the social web

@MarkTraphagen
Direct measurement of Google+ Impact on Rankings
stonet.co/gplusranking

@MarkTraphagen
Google doesn’t feel secure
about social network access

@MarkTraphagen
“We were
blocked by one
social site for
1-1/2 months.”
Matt Cutts
January 2014

@MarkTraphagen
“We were
blocked by one
social site for
1-1/2 months.”
Matt Cutts
January 2014
It was Twitter!

@MarkTraphagen
Google has low confidence
in verifying identity

@MarkTraphagen
But are we sure this is
your Aunt Edna?

@MarkTraphagen
So...Does Google pay any
attention to social for search?

@MarkTraphagen
Maybe...discovery of
what’s hot right now

@MarkTraphagen
“Be on social
media not for
search rankings...

@MarkTraphagen
Toughest Keyword for your competitors to
beat. Ever.

@MarkTraphagen
www.stonetemple.com
@stc_corp
Thanks!

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