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Do	
  you	
  know	
  your	
  visitors	
  Instinctual	
  Persona?	
  	
  
We	
  do,	
  and	
  how	
  to	
  use	
  it	
  to	
  increase	
  CTR	
  in	
  your	
  conversion	
  funnel.	
  
	
  
Imagine	
  if	
  you	
  could	
  have	
  your	
  banners	
  optimized	
  to	
  lift	
  conversion	
  rates	
  by	
  leading	
  experts	
  in	
  persona	
  
marketing	
  and	
  consumer	
  behavior.	
  	
  Well,	
  now	
  you	
  can	
  with	
  ReTargeter	
  Resonate,	
  a	
  cutting	
  edge	
  persona	
  
alignment	
  and	
  optimization	
  methodology	
  based	
  on	
  over	
  a	
  decade	
  of	
  research.	
  




                                                                                                            	
  	
  	
                                                                        	
  	
  	
  	
                                                     	
  	
  

               	
  	
  	
  Self	
  Preservation	
  Persona	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
              	
  	
  	
  	
  	
  	
  	
  	
  	
  Social	
  Persona	
     	
                    	
     	
  	
  	
  Intimate	
  Persona	
     	
  

Why	
  should	
  your	
  business	
  use	
  ReTargeter	
  Resonate?	
  
•	
  Optimize	
  your	
  banners	
  to	
  appeal	
  to	
  your	
  customers	
  dominant	
  Instinctual	
  Persona.	
  	
  
•	
  Lift	
  conversion	
  rates	
  by	
  aligning	
  your	
  conversion	
  funnel	
  with	
  your	
  customer’s	
  Instinctual	
  Persona(s).	
  
•	
  Determine	
  the	
  ‘Instinctual	
  Persona’	
  of	
  your	
  most	
  valuable	
  customers.	
  
•	
  Learn	
  how	
  to	
  increase	
  CTR	
  by	
  using	
  ‘trigger’	
  words	
  in	
  your	
  conversion	
  funnel.	
  

What	
  motivates	
  the	
  three	
  Instinctual	
  Personas	
  to	
  make	
  a	
  purchase?	
  
The	
  motivations	
  of	
  the	
  three	
  Instinctual	
  Personas	
  correlate	
  to	
  the	
  basic	
  survival	
  strategies	
  found	
  in	
  the	
  animal	
  
kingdom.	
  	
  Animals	
  either	
  mate	
  (Intimate	
  Persona),	
  join	
  a	
  herd	
  (Social	
  Persona)	
  or	
  fend	
  for	
  themselves	
  (Self-­‐
Preserving	
  Persona).	
  	
  

Product	
  Summary:	
  
1.	
  Three	
  sets	
  of	
  custom	
  banners	
  each	
  targeted	
  to	
  one	
  of	
  the	
  three	
  Instinctual	
  Personas.	
  
2.	
  Banner	
  refresh	
  to	
  optimize	
  CTR	
  and	
  conversions	
  every	
  three	
  months.	
  
3.	
  Detailed	
  analytics	
  report	
  on	
  your	
  banners	
  performance	
  in	
  the	
  ReTargeter	
  network.	
  
4.	
  Persona	
  alignment	
  and	
  funnel	
  walk	
  through	
  with	
  actionable	
  insights	
  to	
  improve	
  your	
  funnels	
  performance.	
  
5.	
  Language	
  review	
  of	
  your	
  online	
  marketing	
  copy	
  to	
  optimize	
  and	
  align	
  your	
  language,	
  images	
  and	
  UI	
  to	
  
appeal	
  to	
  your	
  customers	
  Instinctual	
  Persona.	
  Once	
  every	
  3	
  months.	
  

                                         Call	
  or	
  email	
  us	
  today!	
  We	
  will	
  get	
  back	
  to	
  you	
  ASAP.	
  
       Contact	
  
	
  	
  www.ReTargeter.com	
  	
  	
  	
  |	
  	
  	
  	
  	
  	
  signup@ReTargeter.com	
  	
  	
  	
  |	
  	
  	
  	
  	
  	
  415.738.8544	
  	
  	
  |	
  	
  
	
  

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Increase Conversions Using Instinctual Personas

  • 1.   Do  you  know  your  visitors  Instinctual  Persona?     We  do,  and  how  to  use  it  to  increase  CTR  in  your  conversion  funnel.     Imagine  if  you  could  have  your  banners  optimized  to  lift  conversion  rates  by  leading  experts  in  persona   marketing  and  consumer  behavior.    Well,  now  you  can  with  ReTargeter  Resonate,  a  cutting  edge  persona   alignment  and  optimization  methodology  based  on  over  a  decade  of  research.                          Self  Preservation  Persona                                            Social  Persona            Intimate  Persona     Why  should  your  business  use  ReTargeter  Resonate?   •  Optimize  your  banners  to  appeal  to  your  customers  dominant  Instinctual  Persona.     •  Lift  conversion  rates  by  aligning  your  conversion  funnel  with  your  customer’s  Instinctual  Persona(s).   •  Determine  the  ‘Instinctual  Persona’  of  your  most  valuable  customers.   •  Learn  how  to  increase  CTR  by  using  ‘trigger’  words  in  your  conversion  funnel.   What  motivates  the  three  Instinctual  Personas  to  make  a  purchase?   The  motivations  of  the  three  Instinctual  Personas  correlate  to  the  basic  survival  strategies  found  in  the  animal   kingdom.    Animals  either  mate  (Intimate  Persona),  join  a  herd  (Social  Persona)  or  fend  for  themselves  (Self-­‐ Preserving  Persona).     Product  Summary:   1.  Three  sets  of  custom  banners  each  targeted  to  one  of  the  three  Instinctual  Personas.   2.  Banner  refresh  to  optimize  CTR  and  conversions  every  three  months.   3.  Detailed  analytics  report  on  your  banners  performance  in  the  ReTargeter  network.   4.  Persona  alignment  and  funnel  walk  through  with  actionable  insights  to  improve  your  funnels  performance.   5.  Language  review  of  your  online  marketing  copy  to  optimize  and  align  your  language,  images  and  UI  to   appeal  to  your  customers  Instinctual  Persona.  Once  every  3  months.   Call  or  email  us  today!  We  will  get  back  to  you  ASAP.   Contact       www.ReTargeter.com        |            signup@ReTargeter.com        |            415.738.8544      |