These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).

1. The contents of this document are the property of DGdesign LLC and shall not be copied or distributedwithout prior written consent from DGdesign. © Copyright DGdesign LLC 2011. All rights reserved. Facebook for Businesses Level 101, #Fb4Biz101 By Danielle Glick Social Media Director & Owner DGdesign LLC, a Dallas Social Media Marketing Agency http://www.DGdesign.biz Connect with Danielle: Twitter.com/SocialMediaDFW Facebook.com/DGdesignbiz LinkedIn.com/in/DGdesign Slideshare.net/DGdesign Scan QR code with i-nigma app for full business card details.

2. Get Social Now Twitter hashtag#Fb4Biz101 to: Check in to this event Share tips Ask questions Tweet me @SocialMediaDFW Follow DGdesign: Twitter.com/SocialMediaDFW Facebook.com/DGdesignbiz LinkedIn.com/in/DGdesign Slideshare.net/DGdesign #Fb4Biz101 by @SocialMediaDFW

3. Topics Some Context Intro to Facebook Pages Profile vs. Page Page Set Up Basic Posting Tips Goals Text Links Photos Insights (statistics) #Fb4Biz101 by @SocialMediaDFW

4. Some Context #Fb4Biz101 by @SocialMediaDFW About me

5. Where I’m Coming From #Fb4Biz101 by @SocialMediaDFW Social Media Director & Owner of DGdesign LLC Social media marketing, strategy, training B2C clients Small-medium businesses, small budgets Online companies and brick-n-mortor stores Previously worked in ad agencies, large companies, and government

6. Anyone else like me? #Fb4Biz101 by @SocialMediaDFW RAISE UR PAWZ

7. Intro to Facebook Pages #Fb4Biz101 by @SocialMediaDFW For businesses

8. “Profile” vs. “Page” Profiles are for people’s personal lives Pages are for businesses and public figures #Fb4Biz101 by @SocialMediaDFW Purple boxes highlight key differences for users

9. Personal “Profile” Current layout with Wall column New Timeline layout coming soon #Fb4Biz101 by @SocialMediaDFW

10. Your “Profile” vs. Your “Page” Your Profile features Your Page features #Fb4Biz101 by @SocialMediaDFW Purple boxes highlight key differences for admins

12. Provides Insights (statistics) about your audience

13. Protects your Likers’ privacy and rights

14. Allows you to use Facebook Ads

15. Allows you to create custom tabs and apps

16. Prevents you from violating Facebook’s Terms of Service:

17. “You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).” –http://www.facebook.com/terms.php

19. Page Set Up #Fb4Biz101 by @SocialMediaDFW Select a Page type

20. Which Page type to select? #Fb4Biz101 by @SocialMediaDFW Page types offer different features, categories, and Info options; types can be changed at any time: Business or Place: hours, price range, parking, map location, check ins Company, Organization, or Institution: products, mission Brand or Product: products, awards Artist, Band, or Public Figure: affiliation/record label, awards, release date, link to music players Entertainment: affiliation, awards, release date Cause or Community: mission

21. Page Set Up #Fb4Biz101 by @SocialMediaDFW Fill in every Page profile detail using the navigation on the left

22. Page Set Up Publish your first post Share this post to your personal Profile Invite all of your friends, family, and customers from your personal Profile friend list to Like your business Page #Fb4Biz101 by @SocialMediaDFW

24. You can’t change it later, so choose wiselyGo to http://www.facebook.com/username/ to check availability

25. Basic Posting Tips #Fb4Biz101 by @SocialMediaDFW For business use

26. Goals of Facebook Posting #Fb4Biz101 by @SocialMediaDFW Before you Submit each post, ask yourself, “Will this post make people… Look at it? Like it? Comment on it? Share it with other people?” In other words: Is this post relevant to your target audience? Will this post elicit an emotion, reaction, memory, or thought from your target audience?

29. Ask open ended questions

30. Start a sentence with a verbto get users to take action

31. No more than 1 exclamation mark

32. Don’t write in ALL CAPS

33. Text alone is boring, add a link or photo to draw attention to your post#Fb4Biz101 by @SocialMediaDFW

34. Link Tips Shorten the URL with bit.ly or ow.ly link tracking services Paste URL into status; allow Fb to generate link preview Delete the URL from the status box; then type a status message Edit the link preview title and description by mousing over it until it highlights yellow, then click to edit. Keep the title to 1 line 1–3 lines for description Select a thumbnail image that relates to your post #Fb4Biz101 by @SocialMediaDFW

36. Keeps photos organized so they can be found again

37. Adds more detail to your post

38. Fill in all Album details: location, description

39. Caption every photo

40. Don’t forget you can include links and Page tags in captions#Fb4Biz101 by @SocialMediaDFW 1 photo 3+ photos

41. Facebook Page Insights #Fb4Biz101 by @SocialMediaDFW A.K.A. Statistics

42. Insights #Fb4Biz101 by @SocialMediaDFW Find out which topics are most popular Sort by columns

43. Insights Demographics of all of your Likers Demographics of the people talking about you #Fb4Biz101 by @SocialMediaDFW Target your content at the demographic talking about you

44. Insights #Fb4Biz101 by @SocialMediaDFW Look for peaks and see what you posted on those days What caused the peaks?

45. Overview #Fb4Biz101 by @SocialMediaDFW What should you do next?

46. Take Action Today Create a Facebook Page; promote it Print out the Posting Tips, use them as a checklist before every post Review your Page Insights at least once a month so you can make next month even better Create a strategy and editorial calendar Facebook Strategy for Businesses, Level 102 #Fb4Biz101 by @SocialMediaDFW

47. Questions? Tweet me with #Fb4Biz101 @SocialMediaDFW Download these slideshttp://www.slideshare.net/DGdesign Get my business card info: Now or later Scan with i-nigma app on your phone. #Fb4Biz101 by @SocialMediaDFW