1. Project SOUTH ASIA FOUNDATION & TELEVISION SOUTH ASIA
Themes STATE BUILDING, DEVELOPMENT INSTITUTION, MEDIA & CULTURE
UN-SDGs
Main
Characteristics
Client: Pakistan Government; Pakistan Foreign Secretary office
Project: South Asia Foundation ; Television South Asia (TVSA)
Performance: ●Strategic Advisory ●Conception & engineering of the integrated project model of SA Foundation ●Coordination of the Feasibility Studies for the Foundation & for its' constitutive
projects ●Engagement of the Government of France, Afghanistan, U.A.E, India as well as of the U.S AFPAK Special Envoy, the U.N AFPAK Special Envoy (2008-2014) ●In partnership with initiative
leaders Mr Shahryar Mohammad Khan ex Pakistan Minister of Foreign Affairs and Mr Afaque Ahmed Khan Chairman & CEO of TVSA
Macro Socio-
Economical
& Historical
Context
- The South Asia region consists of: Afghanistan, Pakistan, India, Bangladesh, Bhutan, Nepal, Sri Lanka and Maldives. Home to 1.5Billion people, who share a common culture, a common history, and
common ethnicities.
- For the last six decades India, Pakistan and more recently Afghanistan have been the centre-stage of regional instability. In 2001 the International community engaged in Afghanistan without a clear
road map for development or a clear strategy for counter insurgency. Consequently, security, politics and development initiatives operated un-coordinated and consequently the Afghan people saw
great wasteful expenditure, with no sustainable results from either the international community or their own government. As a result, the Taliban were able to re-surge and the Al Qaeda to re-
group in Afghanistan and in Pakistan; Both countries face a common threat from Islamist extremism and terrorism now.
- The collapse of state institutions in both countries brought US & Western Governments to designate Afghanistan & Pakistan as a single theatre of operations called AFPAK between 2008 and 2010.
They are geo strategically located at the entrance of the Persian and Arabian Gulf bordering China, both are a natural trade and energy corridor linking the Middle East to the West & Central Asia.
+ No coherent or cohesive public policy on the war on extremism in Afghanistan and Pakistan. Lack of strong political leadership and vision on key issues.
+ The moral authority of the state erodes, weak governance and response to a crumbling economy.
+ Absence of the rule of law, growing law & order insecurity. Populations are desperate for drastic change; and seek peace, economic and social security.
+ People driven to despair, look to Islamic Shariah as “The Solution” to substitute a failing and corrupt democratic governance ; Islamic ideology offers remedy and alternative “New Order”
+ Secular democratic forces are in disarray; Moderate voices drown in the sea of extremist rhetoric. Hard and soft power can succumb to extremist control.
+ The region and the world faces the gravest challenge of the 21st century, it must preserve Pakistan and Afghanistan as part of the moderate mainstream of global society.
Stakeholders
Ecosystem
/ Frameworks
1st circle
- - Governments - Foreign Affairs Ministries:
+ Pakistan; Afghanistan; India; United Arab Emirates; France; United States of
America - the U.S AFPAK Special Envoy
- International Institutions:
+ United Nations AFPAK Special Envoy
+ The European Union High Representative Office for Foreign Affairs & Security
2nd circle:
- - Governments - Foreign Affairs Ministries:
+ China; Iran; Gulf Cooperation Council: Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman
+ the South Asian Association of Regional Cooperation (SAARC) : Afghanistan, Bangladesh, Bhutan, India, Nepal,
the Maldives, Pakistan and Sri Lanka
- - Advisory:
+ OC&C Strategy Consultants; Robert Schuman Centre for Advanced Studies of the European University Institute
The Vision
- The "South Asia Foundation" Institutionalizes Development and State building in an inclusive framework which allows all Partners to join hands for a just cause in a regional "Compact". The
foundation fulfils the requirement of an architecture for cooperation and collective wisdom, working to jointly overcome the challenges of the 21st century. It enables to look beyond the immediacy
of Afghanistan and Pakistan, to the larger context, of attaining peace, prosperity and security through integrated development in South Asia.
- The creation of an institutional framework that enables public and private sector participation as well as multilateral and bilateral interests to work together in seamless coordination to consolidate
resources and to foster a common plan for South Asian development and integration.
Our Mission
- Congregate and converge a new common vision for security, political and socio economic development frameworks to be integrated in a unified Voluntary Initiative, so to ensure regional peace &
sustainable development, as well as to contribute to the global security.
- The Institutionalisation of State Building and Development, in an independent framework comprised of a Charter and the equivalent to a Marshall Plan, which will centralize strategic planning, co-
ordination, delivery and over sight of the reform process and the development plan.
- Elaborate thematic and impactful projects to substantiate, engage and streamline the Foundations' values, processes & stakeholders into reaching the common goals. The main disruptive impact
factor in the regional societies and for the world is the extremism and terror expressed by means of communication, thus we will explore the possibility for one of the 1rst projects of the
Foundation to focus on communication & media.

2. OBJECTIVES PERFORMANCE - DELIVERABLES - MEASUREMENT CRITERIA
- Engage core stakeholders
- Build consensus on the core objectives and priorities
- Elaboration of the "SOUTH ASIA FOUNDATION" project founding
+ Framework, vision, charter, program & constitutive
documentation.
- Identify, map and mobilize the stakeholders’ ecosystem
- Conduct international and dedicated road shows, presentations and workshops
C.f.: The Stakeholders Ecosystem.
- Production of the founding documentation integrating:
+ Context, Research, Analysis, Policies, System Architecture, Processes, Program Propositions, Plans, Thematic/sector Projects
highlights and Financials.
 I.e.: The Executive Summary, the Charter, Goals, Project pre-feasibilities, M.O.Us & Agreement frameworks
- Elaborate a Systemic Thematic & Solution based priority Project, to
create public awareness and outreach through & relative to Social &
Cultural, Media & Communication pillars.
- Design & develop a transnational TV CHANNEL which is an
independent broadcast system and production house, a free-to-air
channel with a public interest news and entertainment remit which
furthers the cause of economic integration, religious tolerance, peace
and cohesion between the South Asian states
- Establish the Business Plan for the TELEVISION SOUTH ASIA (TVSA) project
+ A centralized broadcast system which will interlink central studios in Dubai to its subsidiaries in Mumbai, Karachi, Islamabad,
Delhi and expand operations to Sri Lanka, Bangladesh, Nepal and the UK in due course.
+ The program content charter builds solidarity amongst the peoples of the region by consolidating a common identity drawn
from the culture and history of the region.
+ The TVSA Business Model interlinks three markets and consolidates all financial data over a five year forecast with monthly
forecast for each territory, as well as yearly P&Ls, Cash flows, Balance Sheets and Revenue Workings.
+ The model structures six income streams namely, Advertising Spend per market/period, Sponsorship and endorsements per
market/period, airtime subscription, syndicated sales, website subscriptions and website advertising.
+ The models flexibility enables change through adjustments to the base data against each revenue head or cost head.
- Define the means to reform and sustainably develop societies to
reach core objectives:
+ Anchoring democracy and the rule of law
+ Governance reforms & effective delivery
+ Economic regulations to ensure sustainable development
+ Creating a moderate and socially balanced society
- Dedicate abilities and resources to
+ Coordinate, create, implement, oversee and mentor reforms to generate capacity for good governance.
- Conceive Reform Commissions:
+ the Constitutional Reform Commission; - the Electoral Commission; - the Economic Planning Commission; - the Law & Order
Commission; - the Internal Security Commission; - the Judicial Commission; - the Civil Service Commission; - the Truth and
Reconciliation Commission ; - the Development Finance & Investment Commission; - the Health Care Commission; - the
Education Commission; - Local Bodies and Grassroot Empowerment Commissions; - Community Policy Commissions
Promote Peace, Tolerance, Amity & Reconciliation in South Asia Contribute to stabilise the Region. Offer non-military alternatives to the fight against extremisms in South Asian member states.
- Reduce Poverty, Improve the Quality of Life and Achieve Social
Equity by Ensuring and Measuring Impactful Social & Economic
Development in a Sustainable way
- Augment existing cycles of socio-economic development with a
particular focus on education.
+ Coordinate institutions and sector expertise to attain excellence in
the development of a “knowledge based society” in South Asia
- Seed future integrated cycles of sustainable development by guiding and supporting the implementation of integrated plans
for Thematic and Sector Solutions & Streamlining.
+ For Natural Resources, Industry, Agriculture, Infrastructure, Energy and Services
- Increase access to technology and the transfer of new applications from the developed world to South Asia
- Propagate and propose mechanisms for the protection of the environment and the common ecology of South Asia
- Advocate for an economic union in South Asia. Create & encourage business opportunity by fostering regional inter-
connectivity, trade relations between states and amongst nations.
- Reconcile and atune forecasting & management systems with high quality standard international regulatory institutions for
Governance and Measurement progressive & continuous improvement, I.e.: U.N frameworks
Mgmt. Systems
& Tools
/ Regulatory
Frameworks
/ Evaluation
Method /
Reporting
▪ Coordinate census of existing situational assessments to constitute
base line benchmarks on the current state of the AFPAK
governments, sector activities (telecom, energy, agriculture,
industry, transport & infrastructures)
▪ Evaluation systems and tools developed with the stakeholders
▪ Dedicated Progress Reports produced for the various Stakeholders
▪ Reconcile and atune forecasting & management systems with high quality standard international regulatory intstitutions for
Governance and Measurement of progressive & continuous improvement, I.e.: U.N frameworks
▪ Mutually developped stakeholders' Frameworks, Benchmarks & Objectives - Reporting progress & performance against those
bases