Seminar Dec 5, 2012. Presented by Dorian Karthauser, My Pandamonium Marketing-SEO, Sponsored by Collin College Small Business Development Center Collin College Small Business Development Center, 4800 Preston Park Blvd Suite 114, Plano, TX 75093. This information-packed seminar offers a basic overview of SEO strategies and Best Practices needed in 2012 – and going forward - for any business or organization to rank well in Google. The seminar will cover: . What is SEO? Why is it still so important? . In 2012, Google once again changed the rules for Google Search with the ‘Penguin’ Updates. . Ranking Well in Google Search After the Google Panda and Penguin Search Algorithm Updates: . What Your Business Needs to Know. . New in the Google Search Algorithm: Social Media now a ranking factor; how to optimize. . Essential SEO Best Practices: on-site and off-site.