Social Media for Fine Artists

Social Media Media for Artists
Online Marketing and Social

Photo credit http://www.ﬂickr.com/photos/stabilo-boss/93136022/

Presentation by Danielle Ricks
www.DanielleRicks.com/production

Today’s Agenda
!   Introduction To Social Media

!   Web 2.0 Overview

!   Establishing the Landscape

!   Categorizing Social Media

!   Case Studies

!   Questions

!   Resources


Social Media Defined
!   Social media has modernized the business community.

!   Businesses are now able to reach consumers in a new
way; through the internet.

!   Social media has become appealing to big business.

!   Credible brands are utilizing social media to reach old
customers, gain new ones and build or maintain
credibility and reputation among consumers.

Source: Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Social_media


Components of Social Media
!   Social Networking

!   Community building, Niche groups

!   Content
!   Video, Photos, Music, Links,
Document sharing

!   Tools

!   Search engines, Mobile Apps, Blogs


Web 2.0

http://www.ﬂickr.com/photos/fredcavazza/2564571564/

Where Do You Fit In?
• IDENTITY-
Determine your
mission and brand in
the digital space
* CREATE - make
relevant content for
communities of
interest
* ENGAGE – you
must communicate
with your audience
and/or customers
* PROMOTE – 80/20
rule for pushing
content and engaging
* MEASURE –
monitor and respond
or be left behind!

Photo credit http://laurelpapworth.com/ http://www.personalizemedia.com/ by Danielle Ricks
Presentation

The Digital Space


Did You Know?

http://www.youtube.com/user/MissRicks#p/a/f/2/NG42seotosQ


Social Networking Sites - U.S. Online Retailers
(August 2008)

Source: Internet Retailer, “Emerging Technology” conducted by Vovici Corporation


Social Media Stats

Source - http://www.web-strategist.com/blog/2009/01/11/a-collection-of-soical-network-stats-for-2009/


The Top Players in Web 2.0


Social Networking

!   Keep track of community events and
activities

!   Create and join groups relevant to your
favorite interests

!   Mode of conversation providing users
with a way to keep in touch

!   Foster and grow relationships both
personally and professionally

!   Share media with online users in an
easily accessible way


Personal
Pages
Vs.
Fan
Pages


Content
!   Take photos of your work and post
them on the web

!   Record an event or gallery viewing

!   Bookmark all of your favorite sites on
the internet

!   Upload view and share
simultaneously with other users on
the network

!   Find the most frequently viewed
media and get in on recent trends


Tools
!   Instant feedback

!   Low cost communication

!   Easy access to customers and interest
groups

!   Network with other professionals in your
industry

!   Connect with people who share similar
interests, values and opinions

!   Learn others are saying about your brand
and/or product

!   See what the competition is doing

Other tools…


Tools continued…


Blogs and Podcasts

Wordpress.com

Blogspot.com

Podomatic.com

PodcastAlley.com

BlogTalkRadio.com


Case Study


Obama Campaign

Source: Social Media 8


Obama Utilized Social
!   Obama gained 5 million supporters in other social
networks.

!   Obama maintained a profile in more than 15 online
communities, including BlackPlanet, a MySpace for African
Americans, and Eons, a Facebook for baby boomers.

!   On Facebook, where about 3.2 million (during the
campaign) signed up as his supporters, a group called
Students for
Barack Obama was created in July 2007.

!   It was so effective at energizing college-age voters that senior
aides made it an official part of the campaign the
following spring.

!   And Facebook users did vote: On Facebook's Election 2008
page, which listed an 800 number to call for voting problems,
more than 5.4 million users clicked on an “I Voted" button
to let their Facebook friends know that they made it to the
polls


YouTube



FaceBook



Resources
!   http://www.myartspace.com
Myartspace is an online community with more than 50,000 artists, collectors, students, teachers, curators, critics and
art appreciators across the world. Myartspace is free and open to all. Members can create a profile and upload an
unlimited quantity of their work including images, music, audio narration and video.

!   http://www.artreview.com
Artreview.com is a social networking site for the art world, creating a forum for discussion, interactivity and debate.
Artreview.com is a unique blend of editorial and community content, combining the insight and critical weight of
some of today’s most important art world voices with the input and opinions of everyday

!   http://www.artslant.com
ArtSlant.com, the #1 contemporary art network that brings a local and in-depth focus to the contemporary art scene.
ArtSlant’s profiles put the spotlight on everyone in the art community.

!   http://www.artlog.com Artlog is the place for you to connect with folks, share your work and discover innovative new
art and design. Artlog is for art makers, insiders, organizations and art lovers.

!   http://www.independent-collectors.com/
Independent Collectors is an online tool targeted at modern and inquisitive collectors. It makes building a personal
network and sharing information about topics like artists, galleries or events much easier and faster.

Source – artmarketblog.com


Resources continued…
!   http://www.artselector.com
Artselector offers an innovative visual directory of international contemporary fine artists, independent
curators and galleries

!   http://www.rhizome.org
Rhizome’s community includes thousands of artists, academics, curators, critics, and other new media art
enthusiasts.

!   http://www.labforculture.org/en/labforculture/browse
Their mission is both to ensure that all those working on cultural collaboration have access to up-to-the-
minute information and to encourage the cultural sector to become more experimental with online
technologies.

!   http://www.artbistro.com
ArtBistro brings members of the visual art community together to network, advance careers, and to foster
a community with exclusive benefits where information about artists and designers is provided by artists
and designers.


Questions
And
Answers

Social Media for Fine Artists

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