DMTI (Digital Marketing Training Institute) has shared a brief A to Z glossary of the key terms from the Digital Industry. Go through and update your knowledge on Digital Stuff.

1. A to Z of Digital Media
Alphabetical Glossary

2. A – A/B Split Testing
A/B testing is a simple way to test
changes to your page against the
current design or content and
determine which ones produce
positive results.

3. B– Behavioral Targeting
A technique used by online publishers
and advertisers to increase the
effectiveness of their campaigns.
Behavioral targeting uses information
collected about an individual’s Web
browsing behavior and targets
accordingly.

4. C – Click Through Rate
The percentage of people visiting a
web page who access a hypertext link
to a particular advertisement.

5. D – Deep Linking
Deep linking exists when a user clicks
on a link and is taken to a page that is
not the homepage, but another page
that exists within the site's structure.
The landing page where the user is
taken to is usually one that is not
easily found within the site.
Landing URL
Deep Link 3
Deep Link 2
Deep Link 1
Home URL

6. E - Encryption
Encryption is the process of encoding
messages or information in such a way
that only authorized parties can read it

7. F - Flog
A Flog or Fake blog is an electronic
communication form that appears to
originate from a credible, non-biased
source, but which in fact is created by
a company or organization for the
purpose of marketing a product,
service, or political viewpoint.

8. G - GPRS
Stands for General Packet Radio
Service. Delivers wireless packet data
services to GSMGlobal System for
Mobile Communications) customers

9. H - HTTP
The format most commonly used to
transfer documents on the World
Wide Web.

10. I – IP Address
Internet protocol numerical address
assigned to each computer on the
Internet so that its location and
activities can be distinguished from
those of other computers.

11. J – Jump Page Ad
Microsite which is reached via click-
through from button or banner ad. The
jump page itself can list several topics,
which are linked to either the
advertiser's site or the publisher's site.

12. K – KEI Analysis
Keyword Effectiveness Indicator (KEI) is
designed to measure and quantify the
quality and worth of a search term.

13. L – Link Bait
A technique for providing useful
content that attracts links from other
web pages. Particularly applicable
when creating content that appeals to
social networks and/or bloggers.

14. M – Metadata
Data that provides information about
other data. This includes descriptions
of the characteristics of information,
such as quality, origin, context, content
and structure.

15. N – Netiquette
A term that is used to describe the
informal rules of conduct ("do's and
don'ts") of online behavior

16. O – ORM
Online Reputation Management - the
only way you can measure what is
being said about your company,
product and business methods online.

17. P – Phishing
A criminal activity where “Phishers”
attempt to fraudulently acquire
sensitive information, such as
passwords and credit card details.
Often this is done by masquerading as
something the victim is likely to trust
via some form of electronic
communication like email, IM or even
telephone.

18. Q – Quality Score
Quality Score is a variable used by
Google, Yahoo! (called Quality Index),
and Bing that can influence both the
rank and cost per click (CPC) of ads. To
determine the order in which ads are
listed, each ad has the following
formula run against it: bid * Quality
Score

19. R – Referral
When an 3rd party site/blog/individual
recommend a site, product or service
provider to a second individual or
company.

20. S – Search Engine
Algorithm
The program which search engines use
to judge these factors and rank
webpages in their SERPs is called their
ranking algorithm.

21. T – Tactic
Specific details or parts of a strategy
that will contribute to accomplishing a
goal. Can be a method or an action.

22. U – Unique Visitors
The number of individual people
visiting the website at least once
within a specific period of time. Each
individual is only counted once.

23. V – Visit
An interaction by an individual with a
website consisting of one or more
page views within a specified period of
time.

24. W – Web Server
A remote third-party computer whose
job it is to deal with requests coming
from web browsers

25. X – XML
eXtensible Markup Language. A
standard used for creating structured
documents.

26. Y – Yield
The percentage of clicks vs.
impressions on an ad within a specific
page. Also called ad click rate.

27. Z – Zone-file
A zone file typically contains
information that defines mappings
between domain names and IP
addresses and can also contain reverse
mappings which can resolve IP
addresses into domain names.

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