This presentation was given by Tony Dobies and Candace Nelson, the social media team at West Virginia University, at the 2015 Higher Ed Web Conference on Oct. 6, 2015.

1. Snapchat:
More than selfies
social.wvu.edu
#hesm15
#mcs12

2. Hi!
social.wvu.edu
Tony Dobies
Social media strategist,
West Virginia University
@DOBIEST
Candace Nelson
Senior writer,
West Virginia University
@Candace07

3. Should you be
on Snapchat?
social.wvu.edu

4. Yep!
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5. 77%
social.wvu.edu
of college students use it

6. 100 million
social.wvu.edu
daily active users (and growing)

7. Millenials are seeking
personal and private
relationships.
social.wvu.edu

8. Visual platforms are
growing.
social.wvu.edu
Facebook Twitter Instagram Snapchat Vine Tumblr
Percentage of teens who use
social media in 2012 vs. 2015
2012 2015
Pew Research Institute

9. Recruiting prospective students.
social.wvu.edu

10. How can you
use Snapchat?
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11. Think
audience first.
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12. Post 2-3 times
per week.
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13. social.wvu.edu

14. Create platform-specific
content.
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15. Cross-promote on
different platforms.
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16. What are some
examples?
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17. Ask WVU
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18. Takeover Tuesday
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19. The Ultimate West
Virginia Road Trip
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20. Campus Gems
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21. How do you
overcome
limitations?
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22. “Campus Story”
comes to our
university.
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PROBLEM

23. Tell better
stories.
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SOLUTION

24. We received
the dreaded
email about
third-party apps.
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PROBLEM

25. iPads.
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SOLUTION

26. I can’t get a geofilter
approved to save
my life.
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PROBLEM

27. social.wvu.edu
SOLUTION

28. One line of text
isn’t enough!
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PROBLEM

29. We’ve got a trick for you.
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SOLUTION

30. My photos of
screenshots
look like crap.
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PROBLEM

31. Try a gray background
and a dark room.
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SOLUTION

32. What is
the future
of Snapchat?
social.wvu.edu

33. It’s going to
continue to
grow in
popularity.
social.wvu.edu

34. If you pay,
Snapchat will
make it easier
for brands.
social.wvu.edu

35. It will be added
to your list of
must-use social
platforms.
social.wvu.edu

36. Questions?
Follow us on Snapchat:
WestVirginiaU
social.wvu.edu