Here you’ll learn how to use Instagram Stories ads to improve your marketing results.

1. 4TIPSFORCREATINGINSTAGRAM
STORIESADSTHATCONVERT
By DSIM

2. INTRODUCTION
Instagram Stories Ads :
Instagram Stories Ads come up between users’ Stories in the format
(either a single photo or video up to 15 seconds long) and last for just
24 hours
Preferences for creating ads in Instagram Stories:
Photo: An image ad will play for 5 seconds. You can create photo
ads with Creative Hub or Facebook Ads Manager, or you can upload
from your own designs.
Video: Video ads play for up to 15 seconds and can be created
with Facebook’s Creative Hub or Ads Manager or you can design and
edit your own ad
Carousel: Carousel ads for stories let brands play up to 3 parts of
the content (video and photos) within a single ad.

3. 7 OBJECTIVES FOR INSTAGRAM
STORY ADS
Brand Awareness: Increase awareness for your brand by finding
people more expected to be interested in it.
Reach: Show your ad to the maximum number of people.
Video views: Get more people to view your video content.
Conversions: Drive valuable actions on your app or website.
App installs: Get more people to install your app.
Lead Generation: Drive sales leads like email addresses and phone
numbers.
Traffic: Send more people to your website.

4. Instagram Story Ads Sizes and Specs
• 3 sizing formats to choose from when creating your story ad:
• Square (1:1)
• Landscape (1.91:1)
• Vertical (4:5)
Recommended resolution: 1080 x 1920 pixels (you can go as
low as 600 x 1067 pixels)
Image Creative
• File type: .jpg or .png
• File size: 30MB max
• Length: Images show for 5 seconds by default
Video Creative
• File type: .mp4 or .mov
• File size: 4GB max
• Length: Up to 15 seconds
• Supported codecs: H.264, VP8

5. #1 KEEP YOUR MESSAGE SHORT
In a stories ad, a ’ ‘sponsored label
appears in the top
Instagram Stories Ads ensure it stands
out and delivers the message within a
matter of seconds.
Make sure you grab the attention of
your audience instantly.
If you want to make a Stories ad that
converts, it’s important to have a short
and effective message that is easy to
read.

6. #2 USE YOUR BRAND LOGO
Instagram story ads are not meant for your
followers that are viewed by those you
target.
If you’re not displaying your brand in your
Instagram Stories ad, you’re at high risk of
losing money
People that haven’t heard of your brand
before, how will they know who you are
without a logo noticeable?

7. #3 INCLUDE A STRONG CTA
Including a CTA in your Instagram Stories
Ads is important. It gives users an extra
push.
You should give them clear commands and
tell them to do something. For example-
Swipe up, Download an app, or to shop for
products.
Giving directions to your audience will
motivate them to take action.

8. #4 FINISH VIDEOS WITH A SOLID MESSAGE
When your audiences watch stories, they’re
fascinated to see what’s next.
End your video with a solid 2 seconds
message. still screen to give audiences time
to click before the ad is over and gone.

9. CONCLUSION
Using Instagram Stories Ads is a great idea, it is very effective.
It is used for more brand awareness and drive sales or for those
who are looking to improve their personal branding.
If done correctly, a successful Instagram advertising strategy will
help you lead the platform.

10. ABOUT DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to
professionals, entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making individuals learn
how to do marketing online. It offers Digital Marketing course
in Bangalore, Pune, Hyderabad , Delhi & all over India. It
offers the best Digital Marketing course in Bangalore and in
other parts of India.
DSIM blog has been brought under the same. It’s an effort to
give readers the most up-to-date, reliable information, so that
they can step up their marketing strategies.