Here , we’ll discuss six Google AdWords hacks to help you drive high-quality leads and double your conversion & ROI.

1. 6 Google AdWords Hacks to boost your ROI
dramatically
By DSIM

2. Hack #1: Overcome your Competitors’ Ads
• Targeting competitor’s keywords on
AdWords is an easy way to steal your
competitor’s traffic, leads, and hard-
earned sales.
• It is acceptable to target your
competitor’s keywords. It could help
you drive clicks to your landing page.
• You can use SpyFu tool to check out for
both organic and paid ads of your
competitors’ best-performing
keywords.

3. Hack #2: Remarketing
• Remarketing lets you regain in front of those lost visitors with
targeted messaging, apt for their place in the conversion funnel.
• It can be a strategic part of your advertising if you are you’re looking
to drive sales activity, or promote awareness of your brand.
Benefits of Remarketing
• Access to people when
they’re likely to buy
• Efficient pricing
• Easy ad creation
• Campaign statistics
• Help customers find you

4. Hacks#3 Add Sitelinks
• Sitelinks offer you additional links to pages beyond the target landing page in
your ad
• It can take you to specific pages on your website- such as office hours, a specific
product, or more.
• You can add sitelinks at the account, campaign, or ad group level.
• Eg. If you type Digital Marketing course in Delhi, this is what you’ll see

5. Hacks#4 High-Quality Landing Page
• Landing page is most important part of your Google AdWords
campaign.
• Building a directed landing page for your Google Ads can help
increase your CTR and conversions 10X.
Here are some tips:
• Have an engaging CTA on your
website
• Add testimonials to increase
trust
• Include videos in your landing
page
• Ensure your landing page
works on all devices
• A lead capture form

6. Hack #6: In-Market Segments
When you are running an ad campaign, there are 3 main points to keep in mind
• Segmentation
• Targeting
• Positioning
In-market segments help you to target people who are already in your market.
• You can use in-market audiences in combination with Remarketing to drive
highly qualified customers to your site and improve overall remarketing value
for your campaign.

7. About DSIM
Delhi School of Internet Marketing is India’s Premier
Digital Marketing Training Institute delivering training
to professionals, entrepreneurs and job-seekers, The
institute offers Masters in Digital Marketing, making
individuals learn how to do marketing online. It offers
Digital Marketing course in Bangalore, Pune,
Hyderabad , Delhi & all over India. It also offers the
best Digital Marketing course in Bangalore and in other
major Indian cities.