2. #1 Post attractive pictures
• Instagram is all about images. So, it’s important to post high-quality
images.
• Check out some of the images posted by Cadbury below. They’re playful
and displaying their overall branding.
3. #2 Show some product action
• Even if attractive images may grab people’s attention, they may not always
be sufficient to drives sales alone.
• You can also showcase the experience of really using your products, as
your content shows real impact.
• Note: Tell a story with your content using photos and videos that show
your products in action.
• Put your products in motion by presenting people the ways people love
and adore them, and helping them understand the details
4. • For example, GoPro is doing a brilliant job of displaying their product in
action. All of their Instagram feeds are photos and videos taken using their
camera.
5. #3 Spend in Instagram ads
• You can organize your Instagram ads in a way that you reach the clients
who are potential to be interested in your products.
• For Example, DSIM’s ads included their Ex- trainees experience and
a ‘learn more’ button that took users on their website.
6. #4 Post user-generated content
• User-generated content is another method of word-of-mouth advertising.
• For Example, The Melt often reposts photos taken by their fans. They
always properly credit the user in the photo and add funny captions.
7. #5 Use hashtags
• To attract and boost sales, you can use relevant hashtags to your products
or services.
• For Example, Lacroix, the water brand has used a mix of various hashtags
and achieved more than 1.6K likes.
8. #6 Don’t post overly sales posts
• Instagram is not a channel used for selling and buying
• For Example, My Protein is a fitness brand and they are not too salesy but
simultaneously, they encourage clients to make a purchase because they
post everyday situational pictures.
9. #7 Run Contests or Giveaways
• Contests or discounts are one of the most effective ways to increase your
sales on Instagram.
• It’s a cost-effective technique to promote your products and increase
sales.
10. About DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to
professionals, entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making individuals learn
how to do marketing online. It offers Digital Marketing
course in Bangalore, Pune, Hyderabad , Delhi & all over
India. It offers the best Digital Marketing course in
Bangalore and in other parts of India.
DSIM blog has been brought under the same. It’s an effort
to give readers the most up-to-date, reliable information, so
that they can step up their marketing strategies.