Wondering what went wrong with your SEO efforts? These metrics prove to be essential for the success of your SEO efforts, let’s have a look at them.

1. 8 Important Metrics Help You
Improve SEO Rankings

2. 1) Number of Clicks
• Start with the comparison of organic clicks received by
your website per month.
• Find which search queries generated those clicks.
• A study of Analytics will help you everything about the
clicks
• You’ll also come to know which landing pages are
attracting people to make them click.

3. Steps to get the report–
• Go to Search Traffic (in Search Console tab)
• Then click on Search Analytics.

4. 2) Keep Bounce Rate under
Control
• After clicks, the bounce rate is the metric which needs to be
assessed immediately.
• Depending on the structure and matter, a high bounce rate
can prove to be either a positive or negative metric.
• Bounce rate clearly indicates that your website is surely not
having the matter which your users want.

5. Steps to access bounce rate report–
• Click on Behavior.
• Then go to Site Content.
• Finally, go to Landing Pages.

6. 3) Keyword Ranking Vigilance
• Keyword ranking determines the traffic to a website.
• When you know which keywords drive traffic to your website
then you don’t really have to rely on paid Marketing tactics.
Steps to access Keyword Ranking report
• You need to go to the “Queries” report in the Search Console.
• You’ll find the number of impressions received, the CTR and
others.

7. 4) Mobile Usability
• If you come to know where your mobile users are going through problems
while navigating the then it can site can help you provide a better mobile
experience to them.
Steps to access mobile usability report–
• Go to Search Traffic in the Search Console tab.
• Choose Mobile Usability.

8. 5) Lifetime Value Calculation
• If you are able to see the lifetime value report, you can
conclude the value of a unique user when compared to
business goals.
• This report can determine the potential revenue of a user
reaching your site due to different acquisition efforts.
• In this metric, you can choose Goal Completions, Pageviews,
App views, Revenue, Session Duration, Transactions, Tenure,
and Sessions.

9. Step to access Lifetime Value report–
• First, click on Audience.
• Then go to Lifetime Value.

10. 6) Assess Crawl Errors
• When you create a website, your first goal remains to get
crawled by Google, isn’t it?
• But, if this doesn’t happen, your chances of appearing on
appearing on SERPs go trimmed.
• There may be crawl errors where Google bots won’t be able
to find a particular web page, you’ll have to repair them.

11. Steps to access Crawl Error Report–
• Click on Crawl and Crawl Error in Search Console.

12. 7) Focus on Accelerated
Mobile Pages
• Accelerated Mobile Pages or AMP
is another metric that deserves the
presence in this list.
• AMP actually helps website owners
to create fast loading web pages for
mobile users.
Steps to access AMP report-
• Click on Search Appearance and
Accelerated Mobile Pages in the
Search Console

13. 8) Check Quality of Inbound Link
• SEO and backlinks are a great match or
better say both exist for each other.
• The quality of inbound backlinks
determines your off-page SEO efforts
Steps to access backlink report-
• Go to Traffic Sources.
• Then move to Sources and Referral in
Google Analytics.

14. About DSIM
Delhi School of Internet Marketing is India’s Premier Digital Marketing
Training Institute delivering training to professionals, entrepreneurs and
job-seekers, The institute offers Masters in Digital Marketing, making
individuals learn how to do marketing online. It offers Digital Marketing
course in Bangalore, Pune, Hyderabad , Delhi & all over India. It offers
the best Digital Marketing course in Hyderabad and in other parts of
India.
DSIM blog has been brought under the same. It’s an effort to give
readers the most up-to-date, reliable information, so that they can step
up their marketing strategies.