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10 Facts about online video
1.8MillionWords
150DAYS
OFWRITING
minuteofvideo1
video influence
=
EXPLAINERVIDEOis6times moreeffectivethanprint&directmail
200%-300%
THECLICK-THROUGHRATEincreasedby
whenincludingexplainervideoinemail.
51%increase in subscriber-to-lead conversion
rates when video was included in an email
marketing campaign
100 MILLIONThat’s the number of Internet
users who watch online video
each day.
visitors
58%
of viewers remember more information after
watching a explainer video than reading.
90%ONLINESHOPPERS
64%
visitors’s activities
Internet users who recall watching a
video ad on a website they visited in
the past 30 days. In detail80%
26%22%
15%
12%
looked for more
information about
the subject of the
video
visited the website
named in the ad
visited the company
represented in the
video ad
purchased the
specific product
featured in the ad

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