Most sellers are accidental linkedin users - they fell upon it ... they did not plan to be on LinkedIn. As a result they often dont set them up for sales success. Here are three LinkedIn ideas to help you position yourself better in the world of your sales target .. which may lead to more sales opportunities!
Three ideas to help you attract more sales targets to your LinkedIn account
LinkedIn for Sales
3 Tips to help you attract more potential customers on LinkedIn
Trainer| Speaker | Consultant
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Often sellers don’t think about how they
want to use LinkedIn to help them sell …..
.. They just experiment
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Sometimes sellers think they can use Linked for direct marketing purposes …
but ‘cold calling via LinkedIn’ can get you into trouble both with the people you
target and LinkedIn!
It might be
time to stop
work out what
you want to
use it for!
To attract customers on
LinkedIn need to seeseeseesee the
world and position yourself
& your company offering
from their perspective
Buyers use LinkedIn for many
parts of the buying process …..
1. To do research and become better educated on product.
2. To search for potential suppliers using their industry
3. To get recommendations on potential suppliers
4. To get evidence of supplier being relevant to their vertical
TIP 1: You need to align your profile with what
your market is looking for … don’t just post your
CV and expect results?
Here’s how ….
. Ask yourself –
“What areas of expertise do you want to
be found for on LinkedIn?”
TIP 2: - Sit down with your sales
team and decide what are the
…..that your sales
targets use when
searching for your
area of expertise
Training Consultant | B2B Sales Coach | Keynote Speaker |
LinkedIn for Sales | Inside Sales| Influencing Skills | AA-ISP
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3. Consider dropping your job title into your extended
1. Use some of the key words
your sales target will use to
search for your expertise in your
2. Change your LinkedIn public
URL to reflect both your name
and your expertise
Consider sharing your expertise via
blogs, articles & white papers.
But what type of
content will my
target market be
interested in finding
on my LinkedIn
Be relevant to their sector (Target market)
Avoid being advertorial or self serving
SHOW YOUR EXPERTISE, EXPERIENCE AND INSIGHT!
Be ‘littered’ with key words topical with their industry challenges
Be practical it must have take away action points
Be factually correct
Keep it short!Keep it short!Keep it short!Keep it short!
Be approved by your organisation before you publish!
Have a call to action to allow them get in touch with you.
Your Content needs to ……..
“Day by day, you become what you do”