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Three ideas to help you attract more sales targets to your LinkedIn account

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Most sellers are accidental linkedin users - they fell upon it ... they did not plan to be on LinkedIn. As a result they often dont set them up for sales success. Here are three LinkedIn ideas to help you position yourself better in the world of your sales target .. which may lead to more sales opportunities!

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Three ideas to help you attract more sales targets to your LinkedIn account

  1. 1. LinkedIn for Sales 3 Tips to help you attract more potential customers on LinkedIn
  2. 2. David Malone Trainer| Speaker | Consultant www.evolve.ie
  3. 3. Most sellersMost sellersMost sellersMost sellers areareareare accidentalaccidentalaccidentalaccidental LinkedInLinkedInLinkedInLinkedIn users ….users ….users ….users …. … they hear… they hear… they hear… they hear about itabout itabout itabout it ––––thenthenthenthen joined up!joined up!joined up!joined up!
  4. 4. Often sellers don’t think about how they want to use LinkedIn to help them sell ….. .. They just experiment
  5. 5. For sure theyFor sure theyFor sure theyFor sure they will usewill usewill usewill use LinkedIn toLinkedIn toLinkedIn toLinkedIn to research salesresearch salesresearch salesresearch sales targets!targets!targets!targets!
  6. 6. Sometimes sellers think they can use Linked for direct marketing purposes … but ‘cold calling via LinkedIn’ can get you into trouble both with the people you target and LinkedIn!
  7. 7. It might be time to stop skimming at LinkedIn’s surface and work out what you want to use it for!
  8. 8. To attract customers on LinkedIn need to seeseeseesee the world and position yourself & your company offering from their perspective Think!
  9. 9. Buyers use LinkedIn for many parts of the buying process ….. 1. To do research and become better educated on product. 2. To search for potential suppliers using their industry terminology. 3. To get recommendations on potential suppliers 4. To get evidence of supplier being relevant to their vertical TIP 1: You need to align your profile with what your market is looking for … don’t just post your CV and expect results?
  10. 10. Here’s how …. . Ask yourself – “What areas of expertise do you want to be found for on LinkedIn?”
  11. 11. TIP 2: - Sit down with your sales team and decide what are the Job titles Key words Phrases Industry terms …..that your sales targets use when searching for your area of expertise
  12. 12. For example David Malone Training Consultant | B2B Sales Coach | Keynote Speaker | LinkedIn for Sales | Inside Sales| Influencing Skills | AA-ISP Ireland Professional Training & Coaching 3. Consider dropping your job title into your extended summary ie.linkedin.com/in/davemalonesalescoach/en 1. Use some of the key words your sales target will use to search for your expertise in your headline summary 2. Change your LinkedIn public URL to reflect both your name and your expertise
  13. 13. Idea! Consider sharing your expertise via blogs, articles & white papers.
  14. 14. But what type of content will my target market be interested in finding on my LinkedIn profile?
  15. 15. Be relevant to their sector (Target market) Be current Avoid being advertorial or self serving SHOW YOUR EXPERTISE, EXPERIENCE AND INSIGHT! Be ‘littered’ with key words topical with their industry challenges Be practical it must have take away action points Be factually correct Keep it short!Keep it short!Keep it short!Keep it short! Be approved by your organisation before you publish! Have a call to action to allow them get in touch with you. Your Content needs to …….. Tip 3
  16. 16. and remember “Day by day, you become what you do” ! www.evolve.ie davemaloneinsidesalescoach

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