Product Design: Our core focus is about creating better and more meaningful consumer experiences for everyday life. With a wealth of experience in developing consumer medical products, telecoms, high-end audio and App based innovations; our designers are always insightful, pragmatic and commercially aware. Complete end-to-end support.

1. PRODUCT DESIGN

2. WMP adds value to brands and organisations by
providing our unique blend of product, brand and
communication services.
Complete end-to-end support.
Insightful, innovative and always focused on creativity.
PRODUCT DESIGN INSIGHTFUL,
INNOVATIVE AND
ALWAYS FOCUSED
ON CREATIVITY..

3. Few of us enjoy shaving so our design
team took a fresh approach towards
making male grooming accessories a
pleasure to own and use.
CUTTING EDGE DESIGN
MALE GROOMING PRODUCTS

4. CUTTING EDGE DESIGN
WMP was challenged to make the daily wet shave a more
pleasurable experience.
The X1 razor handle was inspired by automotive design cues
and has a cast metal chassis with a tactile rubber underside
grip and a customisable panel inset into its top surface. Every
touchpoint of the user experience was considered to achieve
the desired goals of being premium and highly aspirational. We
carried out a thorough programme of prototyping and testing to
help identify an optimum weight along with refining comfort and
balance in the hand.
The X1 handle is the centrepiece of an ever-growing Bolin
Webb eco-system and WMP has also designed a number of
accessories including a pebble shaped stand with high power
neodymium magnets concealed beneath its cast metal top and
silicone protective travel case. WMP was also responsible for
sourcing the manufacturer in China and for the shipping of all 3
products. The X1 razor received an IF Design Award in 2014.
MALE GROOMING PRODUCTS

5. Ferrari has an outstanding reputation for
design and for everything it does. Audio
products carrying its brand needed to live
up to some very high standards.
TAKING AN ICONIC BRAND INTO
PREMIUM PRODUCT AUDIO
HEADPHONE & BT SPEAKER RANGE

6. Ferrari is of course best known as an Italian luxury sports car
manufacturer and Formula 1 team. WMP’s challenge was
to extend its brand to create two distinct ranges of premium
audio products.
The Scuderia collection was inspired by technological innovations
in F1, whilst Ferrari’s GT road cars influenced the Cavallino range.
The design team identified attributes such as its rich heritage,
craftsmanship and attention to detail and sought ways to apply them
to a variety of headphones and speakers.
The products were developed in collaboration with a leading
acoustics laboratory in California and the product ranges won a
“Best in Show” award at CES in Las Vegas. WMP also provided total
support in the design of the point of sale and product packaging.
TAKING AN ICONIC BRAND INTO PREMIUM
PRODUCT AUDIO
HEADPHONE & BT SPEAKER RANGE

7. Understandably, design teams based in
Asia can sometimes struggle to design
products and services for western
consumer markets.
TAKING A CHINESE BRAND GLOBAL
MOBILE TELECOMS

8. Hisense is a Chinese technology corporation looking to
develop its brand beyond domestic markets.
WMP’s design team has considerable experience in telecoms
design for many leading global technology brands and
was selected to design a new smartphone targeted at
western consumers.
Historically, Hisense has produced a new mobile phone for its
domestic market every 3-4 weeks so we helped its management
team undertake a cultural shift towards a more considered
approach to innovation.
The scope of work included creating several concept options for
both the handset design and also the UI. Research, role play
and experience mapping delivered key insights and provided the
design team with a detailed understanding of the target users
lifestyles and inspired the final design directions.
MOBILE TELECOMS
TAKING A CHINESE BRAND GLOBAL

9. Sleep deprivation is bad news so WMP
worked with Lumie to design a product
that could help consumers to fall asleep
and wake up in a more natural way.
EASY TO BED... NATURAL TO RISE
BODYCLOCK IRIS 500

10. Lumie developed the worlds first wake-up light nearly 25
years ago. Since then they have established themselves as
both leaders and innovators in this market.
Project Iris is another pioneering development and for the first
time combines a wake-up functionality with aromatherapy.
WMP provided ideation and concept design through to full
mechanical engineering, prototyping and testing. WMP was also
responsible for the user interaction design including defining the
behavior of the various controls and the iconography on the LCD.
An accelerated development programme delivered Iris in only 11
months and ahead of Lumie’s original target deadline.
The product was launched exclusively in John Lewis in Q4 2014.
EASY TO BED... NATURAL TO RISE
BODYCLOCK IRIS 500

11. The UK hi-fi industry has always
enjoyed a very strong reputation. WMP
was invited to help one of its leading
brands with innovation strategy.
ALIGNING PRODUCT DESIGN,
BRAND & COMMUNICATIONS
HIGH-END AUDIO DESIGN DNA
AUDIOPHILE

12. With a strong track record in designing audio devices,
WMP’s team was invited to facilitate an ideation workshop
for an established British audio brand.
The workshop explored how product design and technology
aligned to the brands unparalleled reputation could help them to
increase market share.
The workshop also explored how marketing and communications
could take advantage of digital/social media and ideas around
better coordination of distributor and consumer campaigns in
order to boost sales.
WMP also produced a vision for a future product portfolio inspired
by some of the insights from the ideation workshop.
ALIGNING PRODUCT DESIGN,
BRAND & COMMUNICATIONS
HIGH-END AUDIO DESIGN DNA
AUDIOPHILE

14. Formed in 1980, WMP is now one of Europe’s
longest established creative agencies.
WMP provide integrated NPD support; Product Design,
Film & Video, Graphic Design, Live Events, Exhibitions
and Digital Media.
DELIVERING CREATIVE
EXCELLENCE FOR OVER 35 YEARS

15. MAIN CONTACT: DALE HARPER
M: +44 (0)7798 606676
T: +44 (0)1865 390258
E: dale.harper@wmpcreative.com
The Studio, Tubney Warren Barns,
Oxford, OX13 5QJ, UK
Oxford | London | Doha | Bejing | Shanghai | Hong Kong
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@WMPDesign
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