Cologne interactive 2017 + Marketing to the Male + Female Brain for Scale

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"The future is being built by a more "female" brain. What's the connection to community and impact? Cologne Interactive 2017 "How to scale and create gender balance by marketing to both the male + female brain" Scaleups like Spotify, Pandora and Zappos often already have great gender appeal and balance and customer success because of the way they create gender balance in meetings, culture and the "how" they work.

Marketing

Analytic thought
Logic
Language
Science + Math
Task Oriented
Masculine Brain
Left + Right
Holistic thought
Intuition
Creativity
Art + Music
People Oriented
Feminine Brain

Male + Female
Squaw Jim / Osh-Tisch AKA “Finds
Them and Kills Them” with his
wife (right)
Crow Nation - 1880s America
“Two-Spirited” Warrior

Why-How-What - Simon Sinek
#scalefromthestart #platformized

Kölnisch Wasser
Das Original
Androgynous
Scent!

Pandora
Pandora Users% in the USA % of Pandora Staff

Books We Recommend
#scalefromthestart #platformized

Our 6 Types of
Communicators
Take The Scale-Up Group’s Free
Personality Assessment Online!
Assessment

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Learn more by visiting:
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1. MALE + Female How to scale and create gender balance by marketing to both the male + female brain INTERACTIVE Cologne #2017for #scalefromthestart #platformized

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