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Cultural tourism and festivals: seeking a sustainable relationship

Presentación defendida en el Workshop "Tourism and Creative Industry" celebrado en la UPV (Valencia) entre el 11 y el 12 de julio de 2013.

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Cultural tourism and festivals: seeking a sustainable relationship

  1. 1. Cultural tourism and festivals: seeking a sustainable relationship. Catala-Perez1, D. 1Facultad de Administración y Dirección de Empresas, edificio 7J Cno. de Vera s/n, Universitat Politècnica 46022 Valencia dacapre@ade.upv.es Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento-CompartirIgual 4.0 Internacional de Creative Commons.
  2. 2. Defining the problem Festivals • Collective cultural facts that remind a thing or an event through ceremonies, rituals, celebrations and commemorations. • Are transmitted by tradition, have permanence and evolve over time. • The community that celebrates them gives them meaning. • E.G. FALLAS, MOORS AND CHRISTIANS, THE TOMATINA, BOUS A LA MAR… Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.
  3. 3. Approaching the problem • Convention for the Safeguarding of Intangible World Heritage (UNESCO, 2003) • “Intangible Cultural Heritage” means the practices, representations, expressions, knowledge, skills […] that communities recognize as part of their cultural heritage. • The “Intangible Cultural Heritage” is manifested in the social practices, rituals and festive events […] Festivals as Intangible Cultural Heritage • Cultural tourism: “Movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages.” (WTO, 1985) • Cultural tourism is open to continuous innovation and the creation of new products, in response to demands for new experiences or needs of tourists. Festivals as cultural tourist attraction • The use of festivals as a tool for the development of the tourism sector and source of economic growth has gained impulse in recent years. • It’s undeniable the beneficial economic impact of festivals in the local economy (there are interesting studies about it). Festivals as source of economic growth Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.
  4. 4. Posing the problem: impacts of cultural tourism in the festivities • Festivals are often a representation of a community’s culture and way of life. The tourism growth produce changes in festivals to make them more palatable to visitors. • Residents who are likely to benefit from tourism are more likely to support it. • People with greater of involvement in and knowledge of tourism tend to support the industry. • Host communities are required to open their doors to welcome the intrusion and gaze of the visitor, and to pay for the costs of the additional infrastructure required to host them. • Positive economic impacts: destination promotion and increase tourist visits, extended length of stay, higher yield, increased revenue, job creation. • Preservation then, of cultural heritage, is as important as conservation of other resources Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.
  5. 5. Solving the problem: sustainability • International Cultural Tourism Charter: – “Relationship between Heritage Places and Tourism is dynamic and may involve conflicting values. It should be managed in a sustainable way for present and future generations.“ (ICOMOS, 1999) • It’s essential to assume sustainability criteria in the development of heritage-based tourism. • It’s necessary a serious and deep analysis of the network of actors and stakeholders involved. • Tourism and Intangible Cultural Heritage (WTO, 2012), offers some recommendations to all stakeholders involved, considering: – the public and the private sectors – destination management organizations – NGOs – host communities – the education sector management – the heritage industry. Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.
  6. 6. The situation in Valencia Consell de Festes Tradicionals de la Comunitat Valenciana (Traditional festivals Council of the Valencian Community) • Created by the Valencian Government in 2011. • Composed of: • Representatives of regional and local administration • Representatives of the most important valencian festivals • Representatives of the citizenship • (Some important absences can be appreciated) • Its principal aim is related to development, implementation, protection and improvement of the festivals Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.
  7. 7. Thanks for your attention Catala-Perez1, D. 1Facultad de Administración y Dirección de Empresas, edificio 7J Cno. de Vera s/n, Universitat Politècnica 46022 Valencia dacapre@ade.upv.es Este obra cuyo autor es Daniel Catalá-Pérez está bajo una licencia de Reconocimiento- CompartirIgual 4.0 Internacional de Creative Commons.

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