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DPiP - The Importance of Optimising for Local SEO

Take a look at some of the key areas of Local SEO optimisation, providing tips to increase the number of legitimate reviews for your business.

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DPiP - The Importance of Optimising for Local SEO

  1. 1. #DPiPBewichedCoffee,Peterborough-6thNovember The Importance Of Optimising For Local SEO
  2. 2. - Involved in SEO for 10 Years - Deliver training at BrightonSEO - You can follow me at @seodanbrooks Part of the SEO team at Aira I joined Aira back in November 2017 and to this day it’s one of, if not the best career decision I made.
  3. 3. I Want To Share A Story...
  4. 4. Frank Nicosia
  5. 5. The Nicosia Model
  6. 6. The Nicosia Model 4-Step Decision Making Process
  7. 7. 1. Attitudes
  8. 8. 2. Information
  9. 9. 3. Acting
  10. 10. 4. Feedback
  11. 11. The Importance Of Local SEO
  12. 12. “97% of people learn more about a local company online than anywhere else” Source: https://bit.ly/2jaSxhj
  13. 13. “92% of searchers will pick businesses on the first page of local search results” Source: https://bit.ly/2jaSxhj
  14. 14. So what does all of this suggest?
  15. 15. Optimising For Local Search
  16. 16. Getting Reviews
  17. 17. “86% of consumers read reviews for local businesses” Source: Bright Local
  18. 18. https://bit.ly/2FfyutS
  19. 19. Hi Paddy, I hope you’re enjoying your new [INSERT PRODUCT]. How are things going? We’re really trying to push our online presence and would really appreciate it if You could leave us a positive review on our Google My Business listing. All you need to do is follow this link and complete your review: [INSERT URL] Please let us know if you need any help. - Dan Example review request email
  20. 20. Don’t be an idiot...
  21. 21. Add The Right Categories
  22. 22. Do some keyword research
  23. 23. Review what your competitors are doing
  24. 24. Be specific
  25. 25. Google My Business Categories
  26. 26. Use Google Posts
  27. 27. Business Type CTA Used Restaurant Link to Menus Tradesperson Booking Forms Ecommerce Order A Product Example CTAs To Use In Posts
  28. 28. On-Page & N.A.P
  29. 29. N - Name A - Address P - Phone Number
  30. 30. Source: Backlinko
  31. 31. Quick Tip: Use a different number to avoid spam callers
  32. 32. Hold on...
  33. 33. - Keywords in titles - Mentions on landing pages - Location specific headings - Consistent NAP
  34. 34. Bonus: Google uses a 2:1 ratio for serving local results
  35. 35. UTM Parameters
  36. 36. Quick Tip: Create tracking URLs for your CTAs, Locations and Posts
  37. 37. Use Images & Video
  38. 38. Add high quality images
  39. 39. At least 10
  40. 40. Avoid stock photos
  41. 41. Test the use of video
  42. 42. Don't SPAM
  43. 43. Business name should be accurate
  44. 44. Recap
  45. 45. - Get reviews
  46. 46. - Get reviews - Use the right categories
  47. 47. - Get reviews - Use the right categories - Use GMB Posts
  48. 48. - Get reviews - Use the right categories - Use GMB Posts - On-page & NAP optimisations
  49. 49. - Get reviews - Use the right categories - Use GMB Posts - On-page & NAP optimisations - Use UTM Parameters
  50. 50. - Get reviews - Use the right categories - Use GMB Posts - On-page & NAP optimisations - Use UTM Parameters - Make use of images & video
  51. 51. - Get reviews - Use the right categories - Use GMB Posts - On-page & NAP optimisations - Use UTM Parameters - Make use of images & video - Don’t SPAM!
  52. 52. #DPiP Thank

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