All the slides and links from the Engage Weddings Webinar by Daniel Brooks of Aira.

1. Webinar: An Introduction To SEO
Engage Weddings & Aira
Wednesday 12th June 2019
10:00am

2. Lorem IpsumWhat we’re going to cover this morning

3. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?

4. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work

5. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google

6. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google
● On-page SEO

7. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google
● On-page SEO
● Off-page SEO

8. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google
● On-page SEO
● Off-page SEO
● Local SEO

9. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google
● On-page SEO
● Off-page SEO
● Local SEO
● Quick pop quiz

10. Lorem IpsumWhat we’re going to cover this morning
● What is SEO?
● How search engines work
● The basics of getting found on Google
● On-page SEO
● Off-page SEO
● Local SEO
● Quick pop quiz
● Time for any questions

11. Lorem IpsumA little about me & Aira

12. Lorem IpsumA little about me & Aira
● Founded by Matt Beswick & Paddy Moogan
● Award winning SEO & Content agency
● SEO / PPC / Paid Social / Content

13. Lorem IpsumA little about me & Aira
● Founded by Matt Beswick & Paddy Moogan
● Award winning SEO & Content agency
● SEO / PPC / Paid Social / Content
● I’m Dan
● SEO Executive - In digital around 9 years
● Training at brightonSEO in September

14. Lorem IpsumSo what is SEO?

15. Lorem IpsumSo what is SEO?
Getting businesses to the top of Google…

16. Lorem IpsumSo what is SEO?
Getting businesses to the top of Google…
(At least that’s what I tell people)

17. Lorem IpsumSo what is SEO?
Make more money online through Organic search

18. Lorem IpsumSo what is SEO?

19. Lorem IpsumSo what is SEO?
Shopping ad’s

20. Lorem IpsumSo what is SEO?
Shopping ad’s
Google Ad’s (PPC)

21. Lorem IpsumSo what is SEO?
Shopping ad’s
Google Ad’s (PPC)
Local listings

22. Lorem IpsumSo what is SEO?
Shopping ad’s
Google Ad’s (PPC)
Local listings
Organic results

23. Lorem IpsumSo what is SEO?
So you want to improve your Organic search
position - but how?

24. Lorem IpsumSo what is SEO?
I’ll talk about Google a lot this morning and for a
good reason.

25. Lorem IpsumSo what is SEO?
As of November 2018 Google had 89% market
share in the UK
https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-
kingdom/

26. Lorem IpsumHow do search engines work

27. Lorem IpsumHow do search engines work
Think of Google as one big machine.

28. Lorem IpsumHow do search engines work
Machines are stupid...

29. Lorem IpsumHow do search engines work
We need to help Google understand so it can
show our websites in search results.

30. Lorem IpsumGoogle is smarter than the rest
Approximately 200 ranking signals at play.

31. Lorem IpsumWhat used to work

32. Lorem IpsumWhat used to work
● Doorway pages

33. Lorem IpsumWhat used to work
● Doorway pages
● Keyword stuffing

34. Lorem IpsumWhat used to work
● Doorway pages
● Keyword stuffing
● Low quality, keyword rich spammy backlinks

35. Crawling Indexing Ranking

36. Lorem IpsumCrawling

37. Lorem IpsumCrawling
Google uses a web crawler called Googlebot

38. Lorem IpsumCrawling
Googlebot looks for signals & then passes on what
it finds for Indexing.

39. Lorem IpsumCrawling
The data is then processed and stored in the
Index.

40. Lorem IpsumIndexing
Google’s Indexer is called Caffeine.

41. Lorem IpsumIndexing
Google’s Indexer is called Caffeine.
(Caffeine and Googlebot are NOT the same)

42. Think of it as an index of a book

43. Lorem IpsumIndexing
Everytime you go here:

44. Lorem IpsumIndexing
Caffeine crawls the index to find the best result
based on your search query and presents it as a
ranking.

45. Lorem IpsumRanking
Based on those 200 approximate signals

46. Lorem IpsumHow do search engines work - recap

47. Lorem IpsumHow do search engines work - recap
Crawls

48. Lorem IpsumHow do search engines work - recap
Crawls
Indexes

49. Lorem IpsumHow do search engines work - recap
Crawls
Indexes
Ranks

50. Lorem IpsumGetting found on Google

51. Lorem IpsumGetting found on Google

52. Lorem IpsumGetting found on Google
● Free tool
● Submit your website for indexing
● Check for indexing problems
● Mobile errors
● Get performance reports
● And a lot more

53. Lorem IpsumAdding your site to Search Console
● Go to https://search.google.com/search-console/welcome
● Add your domain
● Verify using Google Analytics, Tag Manager, HTML or DNS

54. Lorem IpsumSubmit an XML Sitemap

55. Lorem IpsumSubmit an XML Sitemap

56. Lorem IpsumSubmit an XML Sitemap

57. Lorem IpsumSubmit an XML Sitemap

58. Lorem IpsumFinding crawl errors with Search Console

59. Lorem IpsumFinding crawl errors with Search Console
● Search Console errors are not gospel
● Remember to check alongside a fresh crawl
● Take advantage of free tools like Screaming Frog

60. On-page SEO

61. On-page SEO Fundamentals
On-Page SEO

62. On-page SEO Fundamentals
On-Page SEO
Meta Titles

63. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions

64. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
H1 Tags

65. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
Image ALT Text
H1 Tags

66. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
Image ALT Text Structured Data
H1 Tags

67. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
Image ALT Text
Body Content
Structured Data
H1 Tags

68. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
Image ALT Text
Body Content
Internal Links
Structured Data
H1 Tags

69. On-page SEO Fundamentals
On-Page SEO
Meta Titles
Meta Descriptions
Image ALT Text
Body Content
Internal Links
URL Structure
Structured Data
H1 Tags

70. Off-page SEO

71. Off-page SEO
Backlinks

72. Off-page SEO
Backlinks
Never Pay For Links

73. Off-page SEO
Backlinks
Avoid Web Directories
Never Pay For Links

74. Off-page SEO
Backlinks
Never Pay For Links
Don’t Spam
Avoid Web Directories

75. Off-page SEO
Backlinks
Create Unique Content
Don’t Spam
Avoid Web Directories
Never Pay For Links

76. Off-page SEO
Backlinks
Never Pay For Links
Have a Strategy
Create Unique Content
Don’t Spam
Avoid Web Directories

77. Off-page SEO
Backlinks
Never Pay For Links
Create a Wishlist
Have a Strategy
Create Unique Content
Don’t Spam
Avoid Web Directories

78. Off-page SEO
Backlinks
Never Pay For Links
Build Relationships
Create a Wishlist
Have a Strategy
Create Unique Content
Don’t Spam
Avoid Web Directories

79. Off-page SEO
Backlinks
Appear Natural
Never Pay For Links
Build Relationships
Create a Wishlist
Have a Strategy
Create Unique Content
Don’t Spam
Avoid Web Directories

80. Local SEO

81. Local SEO
● Google probably already knows about your business
● Find and verify your Google My Business listing
● Claim a listing by clicking “Manage This Page”

82. Local SEO

83. Local SEO

84. ● Business name
● Business address
● Business phone number
● Customer reviews
Local SEO

85. ● Business name
● Business address
● Business phone number
● Customer reviews
● Categories
● Business description
● Operating hours
● Website URL
Local SEO

86. ● Business name
● Business address
● Business phone number
● Customer reviews
● Categories
● Business description
● Operating hours
● Website URL
● Services
● Service area
● Photos (min of 10)
Local SEO

87. ● Business name
● Business address
● Business phone number
● Customer reviews
● Categories
● Business description
● Operating hours
● Website URL
● Services
● Service area
● Photos (min of 10)
Local SEO
https://www.aira.net/gmb-
checklist/

88. Pop Quiz
What’s the goal of SEO?

89. Pop Quiz
How do search engines like Google work to
serve content?

90. Pop Quiz
Can you tell me one way you can get your
content indexed by Google?

91. Pop Quiz
Can you name 3 on-page optimisations?

92. Pop Quiz
What are the 4 most important parts of Local
SEO & Google My Business optimisation?

93. Thank You!
@seodanbrooks
daniel.brooks@aira.net

94. Thank You!
Any questions?