Sebastian Schneider / Björn Klein

1. PLACEMENTS
MARKETPLACE
Automates workflow for
posting, finding, tracking, reporting, and paying
on media placement opportunities
CJ Affiliate

2. WHO WE ARE
THE SPEAKERS
- Björn Klein
- Senior Sales Manager
- @ CJ since 2010
- Sebastian Schneider
- Development Publisher Manager
- @ CJ since 2012

3. CONVERSANT - FIVE DIGITAL LEADERS UNITED
TOGETHER TO BRING YOU BETTER RESULTS
- 15 Years
- 6 Companies United
- $1B+ Investment
$1B

4. CJ GLOCAL
WHY CJ?
- Financial stability (over 10K employees
$17.2B Market cap – $5.3B in
Revenue)
- 16 Offices worldwide / 15 years
experience / 3.800 advertiser
- 90% OF OUR ADVERTISERS
WORKING WITH US BEYOND CORE
TARGETED COUNTRY
- 5.1M transactions a Day / 86.1%
REACH (2nd to google)
- Manage Advertisers worldwide with
Local Teams in each Country e.g.
Lufthansa, Symantec, Shopbob, ihg, …
- Leading compliance Service –
unparalleled network quality

5. PLACEMENTS MARKETPLACE
PLACEMENT OPPORTUNITIES - PUBLISHER
Automates workflow for posting, finding,
tracking, reporting, and paying
on media placement opportunities
Publishers can offer a Single Placement,
a Package or a Full Ratecard Opportunity
to promote within CJ’s entire network or a
subset of advertisers - their choice.
PAYOUT
& REPORTING

6. PLACEMENTS MARKETPLACE
GENERAL PLACEMENT INFO
Publisher have to deposit
- Opportunity Title
- Website(s) where the Promotion will be
- Visibility for Advertiser
- Timing (how long this Promotion will be)
- Seasonal Events (e.g. New Year)
- Promotion Type (e.g. Coupons or Sale) PAYOUT
& REPORTING

7. PLACEMENTS MARKETPLACE
PRICING & FINAL DETAILS
Publisher have to inform if they want to get
- Flat Fee
- Commission Increase
- In %
- Fixed Amount
Lastly they can upload a Document (e.g. a
PDF File), deposit some Notes for the
Advertiser and the Contact Details (e.g.
Email Adress).

8. PLACEMENTS MARKETPLACE
INSERTION ORDERS - PUBLISHER
Using our simple online IO
template, publishers control all
info about placements and specify creative
requirements.
Advertisers upload creative and
click to accept, which publishers quickly
access, avoiding multiple email exchanges.

9. PLACEMENTS MARKETPLACE
INSERTION ORDERS - PUBLISHER - PLACEMENTS
Publisher can deposit:
- Placement Title
- Placement Type (e.G. Home Page
Banner)
- Start and End Date
- Website for Promotion
- Needs (e.g. creative size or Number of
words
- Prize (Flat Fee or Commission Increase)
- Also can attach Files (e.g. PDFs)

10. PLACEMENTS MARKETPLACE
OPPORTUNITIES - ADVERTISER
Advertiser can look for Opportunities and
use also diverse Filter for the Search, e.g.:
- Opportunity Type
- Date Range
- Placements (e.g. Website, Email, …)
- Promotions (e.g. Coupons, Sale, …)
- Pricing Type (Fixed or Increase)
- Price

11. PLACEMENTS MARKETPLACE
INSERTION ORDERS - ADVERTISER
Advertiser can:
- Upload the Creatives for the Placements
- Upload Attachments (e.g. contracts)
- Make Payment

12. PLACEMENTS MARKETPLACE
PAYOUT & REPORTING
A new transaction type for tracking enables
simple, online payment reconciliation,
including partial payments.
CJ delivers automated performance insights,
with benchmarking against previous time
periods.
Ultimately advertisers enjoy greater control
and visibility into media placement
performance within the CJ network.
PAYOUT
& REPORTING