Trends expert and keynote speaker Daniel Levine explains the difference between a trend and a fad, and how that helps drive the profits of modern businesses.

1. Trend vs. Fad

7. Social Trends:
Shared changes in sentiment
in any measurable direction.

8. 1
They respect
all that is natural

16. 2
They are
getting greener

26. 3
They want
more connections

32. 4
They know
your secrets

39. 5
They look for
braggable
experiences

45. 6
They expect
mobile solutions

55. 7
They will be
wearing them

63. 8
They are
making it themselves

72. 9
They see
digital and real
worlds converge

79. 1. We respect that which is natural
2. We are getting greener
3. We want more connections
4. We know your secrets
5. We look for braggable experiences
6. We expect mobile solutions
7. We will be wearing them
8. We are making it ourselves
9. We see digital and real worlds converge