33 explosive content writing tips from 33 content masters

33 EXPLOSIVE
CONTENT WRITING
TIPS FROM 33
CONTENT MASTERS
THE
EXPERIMENT
WWW.IAEXPERIMENT.COM

CONTENT MARKETING IS HERE. IT’S
NOT GOING AWAY; NOT A PASSING
FAD.
DELIVER UNIQUE EXPERIENCES TO
YOUR CUSTOMERS THROUGH
CONTENT
DANIEL NDUKWU| @DANIEL_NDUKWU

LEONARD KIM
WHEN YOU WRITE, YOUR AUDIENCE ISN’T JUST THAT
AMERICAN FELLOW WHO LIVES TWO BLOCKS AWAY FROM
YOU. IT’S THE *ENTIRE* WORLD. SO MAKE SURE THE
WHOLE WORLD CAN RELATE TO – AND UNDERSTAND
WHAT YOU’RE WRITING

ASH AMBIRGE
THE DEVIL ISN’T IN THE DETAILS—BRILLIANT WRITING IS. THERE’S A BIG
DIFFERENCE BETWEEN, “I WAS FEELING A LITTLE DOWN THAT DAY,” AND
“I COULDN’T PICK MY EYEBALLS UP OFF THE PAVEMENT THAT DAY—EVEN
WHEN I WALKED PAST MY FAVORITE ICE CREAM SHOP, WHICH WAS A
PLACE I HAD NEVER, EVER NOT BOTHERED TO LOOK AT.”

SUE ANNE DUNLEVIE
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO BE USEFUL.
THINK OF THE ISSUES THAT YOUR READERS HAVE (IN RELATION TO YOUR
NICHE) AND BRAINSTORM QUESTIONS THAT THEY WOULD ASK YOU IF
YOU WERE SITTING DOWN FOR COFFEE WITH THEM.

BRYAN HARRIS
#1 TIP = ANSWER PEOPLE’S QUESTIONS.
PRO TIP: USE PICTURES TO EXPLAIN YOUR ANSWER AS MUCH AS
POSSIBLE. WE ALL HAVE THE ATTENTION SPAN OF A 3-YEAR-OLD. SO
MAKE IT VISUAL OR I’LL GET BORED.

JEFF GOINS
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO THINK LESS
ABOUT YOURSELF AND MORE ABOUT YOUR READERS. WHAT CAN YOU
WRITE THAT WILL HELP THEM?

SUJAN PATEL
I’LL KEEP IT DEAD SIMPLE: KNOW YOUR AUDIENCE, WANTS, NEEDS AND
MOST IMPORTANTLY THEIR PAIN POINTS (WHAT THEY NEED HELP WITH).
ONCE YOU KNOW THIS ALL YOU HAVE TO DO IS WRITE CONTENT THAT
SOLVES THEIR PROBLEMS.

NEIL PATEL
BE CONSISTENT. I KNOW THAT ISN’T A WRITING TIP… BUT WRITING ONE,
TWO OR EVEN A DOZEN PIECES OF GREAT CONTENT ISN’T ENOUGH. IF
YOU DON’T PUBLISH ON A REGULAR BASIS YOU WON’T DO WELL.

JOHN RAMPTON
#1 TIP FOR WRITING GOOD CONTENT IS YOUR TITLE. FIGURE OUT THE
BEST TITLE IN THE WORLD BECAUSE IF NOBODY CLICKS ON YOUR TITLE,
THEY WILL NEVER SEE THE AMAZING POST YOU PUT TOGETHER

NATHAN CHAN
NO 1 CONTENT WRITING TIP = CREATE CONTENT THAT IS SO GOOD, THAT
IT CHANGES SOMEONE’S LIFE. FOCUS ON MAKING IT SHARE WORTHY.

JON WESTENBERG
MY TIP IS…DON’T ALWAYS GIVE PEOPLE WHAT THEY WANT. YOUR DATA
WILL ALWAYS TELL YOU TO CREATE CERTAIN TYPES OF CONTENT AND
ON SET TOPICS BECAUSE IT’LL DRIVE CLICKS – BUT IF YOU DO THAT, YOU
MISS OUT ON SOME OPPORTUNITIES TO CHALLENGE YOUR AUDIENCE,
SURPRISE THEM AND PROVIDE SOMETHING DIFFERENT AND
MEMORABLE.

ANN HANDLEY
EDITING IS AS IMPORTANT AS WRITING.
THE PEOPLE YOU THINK OF AS GOOD WRITERS ARE OFTEN TERRIBLE
WRITERS ON THEIR FIRST DRAFTS. BUT HERE’S THEIR SECRET: *THEY ARE
EXCELLENT EDITORS OF THEIR OWN WORK.*

JOHN LEE DUMAS
IF YOU WANT TO WRITE GREAT CONTENT, IT HAS TO BE AUTHENTIC. THE
ONLY WAY TO BE AUTHENTIC IS TO WRITE THE WAY YOU TALK, IN YOUR
OWN VOICE. I ALSO LOVE MARK TWAIN’S QUOTE ‘I DIDN’T HAVE TIME TO
WRITE YOU A SHORT LETTER SO I WROTE YOU A LONG ONE.’ THAT
REMINDS ME TO BE CLEAR AND CONCISE!

JAYSON DEMERS
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT: UNDERSTAND
YOUR READERS’ NEEDS. ULTIMATELY, YOUR CONTENT’S SUCCESS HINGES
ON THE LEVEL OF VALUE OR UTILITY THAT IT PROVIDES TO YOUR
READERS, SO UNDERSTANDING WHAT YOUR READERS NEED IS THE FIRST,
AND MOST IMPORTANT, STEP IN WRITING GREAT CONTENT.

LEWIS HOWES
BE YOURSELF AND ADD VALUE.

TIM SOULO
– IF YOU’RE A PHOTOGRAPHY BLOGGER – GO EXPERIMENT WITH YOUR CAMERA,
WITH YOUR MODELS, WITH PHOTOSHOP.
– IF YOU’RE A FITNESS BLOGGERS – GO COACH A FEW PEOPLE AND DOCUMENT
THEIR JOURNEY.
– IF YOU’RE A TRAVEL BLOGGER – GO TRAVEL SOMEWHERE, DUH!
IN CASE YOU DON’T HAVE AN AWESOME STORY TO TELL – NO COPYWRITING
TRICKS WILL SAVE YOU.
BUT IF YOU HAVE AN AWESOME STORY – THE READERS WILL FORGIVE YOU THE
REST

TAYLOR PEARSON
WRITE SOMETHING YOU REALLY CARE ABOUT. IF YOU AREN’T MOVED BY
IT, YOUR READERS WON’T BE EITHER.

EBONG EKA
NUMBER ONE TIP – CREATE CONTENT THAT IS CURRENT, TIMELY AND
ACTIONABLE. YOU CAN DO THAT BY SEARCHING WHAT IS TRENDING AND
THEN ATTACH YOUR OWN INSIGHT TO IT…MAKING SURE YOUR CONTENT
ALIGNS WITH YOUR BRAND.

RYAN CRUZ
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS P.D.A, NOT
PUBLIC DISPLAY OF AFFECTION.
PERSONALITY – I WANT TO ADD MY OWN STYLE, MY PERSONALITY, SO
CONTENT IS MORE LIKE SPEAKING TO A FRIEND ONE ON ONE.
DATA – I WANT TO BACKUP MY CLAIMS AND WHAT I’M SAYING WITH
PROOF AND RESEARCH
ACCURATE – I WANT TO BE ACCURATE IN WHAT I SHARE, EVEN IF THE
RESULTS ARE NON-STELLAR.

DAVE SCHNEIDER
MY NUMBER ONE TIP IS MAKING CONTENT ORIGINAL. FOR EXAMPLE, I
LOVE READING AND WRITING CASE STUDIES. CASE STUDIES ARE ALMOST
GUARANTEED TO BE UNIQUE BECAUSE THEY’RE EXCLUSIVE EVENTS THAT
NO ONE ELSE HAS ACCESS TO (ASSUMING IT’S YOURS).

CHRIS LEE
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO WRITE FROM
EXPERIENCE. DON’T JUST REHASH CONTENT FOR THE SAKE OF
PUBLISHING. WRITE ABOUT THINGS YOU HAVE PERSONALLY TRIED OUT
YOURSELF.

RAMSAY TAPLIN
“BEFORE I HIT PUBLISH ON ANY POST AT BLOG TYRANT I ALWAYS SIT
BACK AND ASK MYSELF: WILL THIS REALLY HELP SOMEONE? THAT IT MY
NUMBER ONE BAROMETER FOR WHETHER OR NOT SOMETHING WILL BE
GOOD. IF YOU WANT TO PRODUCE GREAT CONTENT IT’S VITAL THAT IT
HELPS PEOPLE SOLVE PROBLEMS IN THEIR LIVES.

HENNEKE
DUISTERMAAT
THE FOUNDATION OF GOOD WRITING IS EMPATHY. SO MY NUMBER ONE
TIP FOR WRITING GREAT CONTENT IS TO SNEAK INTO THE MIND OF YOUR
READER; GET TO KNOW HIS DESIRES, FEARS, AND DREAMS; AND THEN
MAKE SURE YOU WRITE CONTENT THAT’S INSANELY HELPFUL AND
INSPIRATIONAL TO HIM.

BRIAN LANG
WRITING SKILLS ARE IMPORTANT, BUT IF YOU WANT TO TRULY STAND
OUT FROM THE CROWD, THEN COMMIT TIME TO TRULY
UNDERSTANDING YOUR AUDIENCE AND MASTERING YOUR CRAFT.
ULTIMATELY, IT’S ABOUT CREATING SOMETHING THAT IS GENUINELY
VALUABLE TO YOUR AUDIENCE.

RYAN BIDDULPH
FOLLOW YOUR FUN. IF YOU HAVE FUN WRITING, WRITE. LOVE CREATING
VIDEOS? DO VIDEO. CONTENT IS EITHER ENERGETICALLY LAME OR
ENERGETICALLY CHARGED WITH AN ENERGY THAT ELECTROCUTES YOU.
IN A GOOD WAY. FOLLOW YOUR FUN TO CREATE INSPIRED CONTENT
AND TO ENJOY THE HECK OUT OF THE PROCESS.

DARIUS FOROUX
MY TIP IS ACTUALLY IS SOMETHING SOMEONE ELSE TOLD ME: ONLY
WRITE THE STORIES THAT YOU CAN TELL. ASK YOURSELF: COULD ANY
PERSON WRITE THIS ARTICLE OR BOOK? IF THE ANSWER IS YES, DON’T
WRITE IT.

MIKE ALLTON
MY NUMBER ONE TIP ISN’T MY OWN… IT’S FROM STEPHEN KING, AND IT’S
THIS: WRITE FOR ONE PERSON.
IT’S A TECHNIQUE THAT I’VE WORKED MORE AND MORE INTO MY
WRITING. WHO I’M WRITING FOR MIGHT CHANGE OF COURSE.
SOMETIMES IT’S A READER WHO POSTED A QUESTION. SOMETIMES IT’S A
MARKETING PERSONA. SOMETIMES IT’S JUST ME!

KEVAN LEE
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO SPEAK FROM
YOUR EXPERIENCE AND SHARE AS MUCH AS YOU CAN TRANSPARENTLY.
SO THIS COULD BE “HOW I DID XYZ” OR “OUR BLUEPRINT FOR DOING
ABC” OR EVEN JUST CHOOSING TOPICS THAT RESONATE WITH YOU IN
PARTICULAR.

NICK LOPER
I THINK THE KEY IS TO REMEMBER THAT “GREAT” IS IN THE EYE OF THE
READER, SO YOU HAVE TO KEEP HIM OR HER IN MIND AT ALL TIMES. ASK
YOURSELF, “SO WHAT?” WHEN YOU’RE WRITING.IF YOU DON’T HAVE A
GOOD ANSWER TO THOSE QUESTIONS, IT’S 100% OK TO GO BACK TO THE
DRAWING BOARD AND COME UP WITH A NEW IDEA OR ANGLE.

SARAH PETERSON
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO KNOW YOUR
AUDIENCE INSIDE AND OUT. IT DOESN’T MATTER IF YOU’RE THE BEST
WRITER IN THE WORLD – IF YOU’RE WRITING ABOVE OR BELOW YOUR
AUDIENCE’S LEVEL, OR YOU’RE NOT WRITING ABOUT THE RIGHT TOPICS
TO SOLVE PAIN POINTS FOR YOUR AUDIENCE, YOU’LL MISS THE MARK
EVERY TIME

ANN SMARTY
NSTEAD, YOUR CONTENT SHOULD HAVE A DEFINITIVE GOAL: BUILD AN
ULTIMATE KNOWLEDGE BASE, PROVIDE ANSWERS TO CUSTOMERS’
QUESTIONS, HELP TO FIND SOMETHING, ETC.
MY CONTENT, FOR EXAMPLE, USUALLY *AIMS AT PROMPTING AN
ACTION*, SO IT USUALLY INCLUDES SOME ACTIONABLE ELEMENTS:
TOOLS, CHECKLISTS, ETC.

POOJA LOHANA
MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO HAVE YOUR
“AVATAR” IN YOUR MIND AT ALL TIMES. BY AVATAR, I MEAN THE PERSON
YOU’RE WRITING FOR.

ROB WALLING
CHOOSE 1 OR 2 PEOPLE IN YOUR AUDIENCE, AND WRITE THE POST FOR
THEM. THINK TO YOURSELF: “WHAT WOULD [INSERT A SPECIFIC
PERSON’S NAME] LOVE TO SEE IN THIS POST?” THIS FOLLOWS FROM THE
IDEA THAT THE BETTER YOU KNOW YOUR READER, THE BETTER YOUR
CONTENT WILL BE

SUJAN PATEL
KEEP A BIG LIST OF IDEAS YOU HAVE. OUT OF EACH BLOCK OF 10 IDEAS, 5
WILL SUCK, 3 WILL BE AVERAGE, 2 WILL BE AWESOME!

THANKS FOR READING
You can find more insightful content
on our blog.
www.iaexperiment.com/blog

33 explosive content writing tips from 33 content masters

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (8)

Similar to 33 explosive content writing tips from 33 content masters

Similar to 33 explosive content writing tips from 33 content masters (20)

Recently uploaded

Recently uploaded (20)

33 explosive content writing tips from 33 content masters