Danielle Fryer Portfolio

Danielle Fryer
251.458.5038 | fryer.danielle.designer@gmail.com

Danielle Fryer fryer.danielle.designer@gmail.com 251.458.5038
Logo had to work on
multiple surfaces.
Logo needed to focus
on fishing without
being cheesy.
Needed the image
to work into the
company’s name.
LOGO DESIGN

Needed a vectored logo.
Needed the logo to be
based on Amadeus.
Needed the logo to be
easily recognizable.
LOGO DESIGN

Logo Measurements Gluten Free Cafe Brand 8
logo measurements
2.2”
2.4”
0.55”
0.33”
2.9”
2.1”
2.1”
It is important that these measurements
be followed as closely as possible to en-
sure that the logo remains consistent.
Designers should not attempt to con-
struct the logo themselves.
Do not reproduce the logo by scanning a
previously printed version. Doing so will
degrade the quality of the image and per-
haps alters the scale of various elements.
Please obtain authorized electronic files
of the logo from Gluten Free Cafe Office
of Publications.
0.8”
0.43”
Needed the manual to work
with company colors.
Needed the manual to be
simple and clean.
Needed the manual to cover
rules and measurements for:
the logo, business cards,
letterheads, and envelopes.
Needed the manual to go
over color choices in: RGB,
CMYK, and pantone.
Need the manual to go over
typeface choices.
IDENTITY MANUAL
business card
GLUTEN FREE
CAFE
0.5”
0.5”
0.7”0.7”
3.5”
2”
GLUTEN FREE
CA F E
Front
601 Carver Ave. Mobile, AL 36571
251 669 4357
www.GlutenFreeTreats.com
GF.Cafe@gmail.com
Name
Title, Department
Back
Type for card is Times Europa. The front
is the companies signature name. The
back holds the information.
name, title, and department is 8pt size
with 10 pt leading. There’s a space after
this section. Address is 6pt size. There’s a
space after this section. Contact informa-
tion is 4pt size with 5pt leading.
The paper stock for business cards is Fox
river Capitol Bond, 25% Cotton, bright
white, 80 lb. cover.
13 Gluten Free Cafe Business Card
601 Carver Ave. Mobile, AL 36571
251 669 4357
www.GlutenFreeTreats.com
GF.Cafe@gmail.com
Name
Title, Department
0.1111”
3.5”
2”
0.9”
0.1111”
0.9”

Wanted a poster to
give away for a contest.
Needed the poster to
hint at the book’s themes.
Needed the color blue to
be the dominate color.
Needed the style to
contrast between sharp
and soft.
POSTER DESIGN

BEWARE OF THE WOLF
his bite is much worse than his bark
AVAILABLE NOW
RETOLD & ILLUSTRATED BY MARY L. RINGLE
A little girl lost in the woods.
A little girl all alone. A little
girl on a journey to visit her
grandma’s home.
“Beware where you tread,” her
mother said, “For wolves roam
the woods and they like to mess
with little girls’ heads.”
So the little girl dressed all in
red headed down the forest
stead. Not at all heading what
her mother had said.
“Clever, beautiful, and charming.
This book is sure to delight and
enchant readers of any age.”
—New York Times
Needed a vertical and
horizontal banner. The
banners had to be
symbolic and simple.
Needed a poster to
show off the book’s
arrival in stores.
ADVERTISEMENT

RETOLD & ILLUSTRATED BY MARY L. RINGLE
A little girl lost in the woods.
A little girl all alone. A little
girl on a journey to visit her
grandma’s home.
“Beware where you tread,” her
mother said, “For wolves roam
the woods and they like to mess
with little girls’ heads.”
So the little girl dressed all in red
headed down the forest stead.
Not at all heading what her
mother had said.
Needed the cover to be
in a minimalist style.
Needed a max of two
colors used to print on
white paper.
Wanted the cover
to hint at the darker
aspects of the original
story without focusing
on the main character.
BOOK COVER

Needed a balance
of composition and
a limit of colors as to
not compete with the
website background.
Needed simplistic
design as to bring focus
to the book.
WEB DESIGN

Needed the packaging
to be able to be put
together without
staples or glue.
Needed the packaging
to capture attention,
advertise, and provide
motivation to revisit the
store for more.
Wanted the illustrations
to be fun, recognizable,
and kid friendly.
COOKIE BYTES

THANK YOUSTAY INSPIRED AND KEEP CREATING!
CONTACT INFO
DON’T BE A STRANGER

Danielle Fryer Portfolio

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Danielle Fryer Portfolio