Mattermark 2nd (Final) Series A Deck

1. MATTERMARK organizing the world’s business information September 2014 - conﬁdential

2. Organizing the world’s business information to answer questions about the companies you want to do business with MATTERMARK September 2014 - conﬁdential

3. Mattermark is Google for Business People MATTERMARK September 2014 - conﬁdential B2B search has 3 key data points: 250M+ companies 1,000s of markets Billions of people

4. • when you buy a CRM it comes empty • everyone is re-collecting the same information • everyone is re-creating the same spreadsheets • 99% of knowledge workers can’t afford consultants • PDFs, reports, etc. are not structured or searchable MATTERMARK September 2014 - conﬁdential The problem: There is no effective, reliable way for professionals to ask business questions and get credible intelligence supported by data.

5. Market Research today = Google + spreadsheet ! ! Market Research of the future = data-driven answers, delivered in a format professionals can use to G.S.D. MATTERMARK September 2014 - conﬁdential

6. Who needs a B2B search engine? every knowledge worker in the world will beneﬁt from the most comprehensive source for answering business questions on demand MATTERMARK September 2014 - conﬁdential First 6 Months venture capitalists, angel investors, founders Today sales, marketing & business development professionals Tomorrow management consultants, analysts, researchers Someday investment bankers, executives, knowledge workers

7. PROSPECTING & LEAD QUALIFICATION 30,000VC & Private Equity Professionals ! 568,000 Sales Managers & Professionals $3 Billion revenue opp. in existing verticals

8. $125K MRR 377% CAGR 0% 10% 20% 30% 40% 50% 60% 70% $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 July'13 Aug'13 Sep '13 O ct'13 N ov'13 D ec'13 Jan '14 Feb '14 M ar'14 Apr'14 M ay'14 Jun '14 Jul'14 Aug'14 Sep '14 MRR Growth Rate MRR MATTERMARK September 2014 - conﬁdential

9. 2015 GOAL: $10M ARR 13.5% MRR GROWTH RATE MonthlyRecurringRevenue(MRR) $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 Sep '14 O ct'14 N ov'14 D ec'14 Jan '15 Feb '15 M ar'15 Apr'15 M ay'15 Jun '15 Jul'15 Aug'15 Sep '15 O ct'15 N ov'15 D ec'15 MRR MATTERMARK September 2014 - conﬁdential

10. $0 $250,000 $500,000 $750,000 $1,000,000 $1,250,000 $1,500,000 Jul '13 Sep '13 Nov '13 Jan '14 Mar '14 May '14 Jul '14 Sep '14 Venture Capital Business Development Private Equity Corporate Development Consulting & Research Angel Investing Academia Merchant Bank Investment Banking REVENUE BY USE CASE 54% OF REVENUE COMES FROMVC CUSTOMERS MATTERMARK September 2014 - conﬁdential

11. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% $0 $17,500 $35,000 $52,500 $70,000 Jul'13Aug'13Sep '13O ct'13N ov'13D ec'13Jan '14Feb '14M ar'14Apr'14M ay'14Jun '14Jul'14Aug'14Sep '14 Venture Capital Business Development VC MRR Growth Rate Biz Dev MRR Growth Rate ARR GROWTH RATE BIZ DEV REVENUE IS GROWING 2-3X FASTER MATTERMARK September 2014 - conﬁdential

12. Core Questions to Answer MATTERMARK September 2014 - conﬁdential

13. Who should we do business with? What new vertical should we enter? How do we optimize our supply chain? How do we optimize via ﬁnancial instruments? What new product should I build? Who do we need to hire/acquire to build it? How do I return value to shareholders?

14. Market Size Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Invest Customer Partner Suppliers Manufacturers Distributors New Product Development DATA WE NEED

15. Market Sizing Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Investment Customer Partner Suppliers Manufacturers Distributors New Product Development INVESTMENT BANKING MANAGEMENT CONSULTING BUSINESS DEVELOPMENT RESEARCH & DEVELOPMENT WHO NEEDS IT

16. Market Sizing Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Investment Customer Partner Suppliers Manufacturers Distributors New Product Development INVESTMENT BANKING MANAGEMENT CONSULTING BUSINESS DEVELOPMENT RESEARCH & DEVELOPMENT WHO NEEDS IT a.k.a BUSINESS PEOPLE

17. 0 100,000 200,000 300,000 400,000 500,000 600,000 Apr '13 Jun '13 Aug '13 Oct '13 Dec '13 Feb '14 Apr '14 Jun '14 Aug '14 500K+ COMPANIES CURRENTLYTRACKED BY MATTERMARK

18. WE FOUND A WAY TO GO FASTER

19. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 Apr '13 July '13 Oct '13 Jan '14 Apr '14 Jul '14 Oct '14 Jan '15 Apr '15 Jul '15 PACE: 3M COMPANIES BY SEPTEMBER 2015

20. September 2014 - conﬁdential LEADERSHIPTEAM

21. First employee. Build and lead the marketing teams and acquired the ﬁrst 100,000 customers. DANIELLE MORRILL, CEO & COFOUNDER Director of Marketing Community Manager Mobile location-based social checkin app started in the pre iPhone world.Among ﬁrst 10 iPhone apps. Business Process Analyst Automated manually processes through software. Reliant Consulting & Research Financial Analyst

22. Kevin cofounded health communications technology company Capito Life, cofounded Referly and worked as a software engineer for HelloSign. KEVIN MORRILL, CTO & COFOUNDER Startup Founder & Software Engineer Senior Program Manager, Sharepoint Lead Program Manager, Developer Division Kevin joined Microsoft in 1999 as a high school intern. He worked with the company for 10 years as an engineer and program manager acrossVisual Studio, .NET and Ofﬁce (Sharepoint).

23. Lead creation of website for tracking release of movies,TV shows and video games.Acquired by Referly (nee Mattermark) in February 2012. ANDY SPARKS, COO & COFOUNDER CEO & Cofounder

24. Joined Kabam pre-revenue and spent 6 years helping grow the company to a $1 Billion+ valuation. Owned P&L and product strategy for a portfolio of games with eight ﬁgure annual bookings and managed a 70 person cross-functional team. BRYAN TSAO, DIRECTOR OF PRODUCT Director of Product Management Avi Design

25. DANIEL HAYTER, VP OF SALES Completed 2 of Bloomberg's largest deals, generating $60m in revenue over 5 years Head of Institutional Sales, Americas Managing Director, Bloomberg Law Sales European Financial Markets Sales Spearheaded $270 million business in corporate, ﬁnancial, and private market products, overseeing P&L and reporting directly to CEO. Naveen Ravi Taylor Wade Ray Lisa Inside Sales Account ManagersSales Executives TBH

26. SARAH CATANZARO, DATATEAM LEAD Embedded Analyst, New York City government Cyber Intelligence Analyst implemented data integration and analytics solutions enabling municipal agency investigations Cyveillance Center for Advanced Defense Studies Program Director, Multiparadigmatic Approaches to National Security Clare Samiur Kevin Josh Tristan Business Analysts Technical AnalystData Scientists

27. companies in motion September 2014 - conﬁdential MATTERMARK

Mattermark 2nd (Final) Series A Deck

Danielle Morrill

Mattermark 2nd (Final) Series A Deck