3. OUTLINES
Launching A New Product
Current Marketing Situation
SWOT Analysis
Objectives and Issues
Marketing Strategies
Action Plan
4. To make your surface sparkling clean,
People use a variety of products which are
expensive as well as not very much
effective.
We provide you a product which is cost
effective and easy to use & removes germs
& make your surface sparkling clean.
5. Launching A New Product
Super X
Surface Cleaner
&
Germs Killer
7. Multi Surface Cleaner
Dusts and cleans just about everything so easily that you could use
it almost every day.
Use it on a number of surfaces including:
8. How do buyers currently go about buying
Surface Cleaner Products?
The product is low involvement
product. This is because customer does
not seek much overt information for
such products. They are usually
aware of benefits offered and about
top brands in the market. The
purchase decision for such products is
mostly planned.
9. Current Marketing Situation
Market Description:
• The potential target market of our product is very vast as it
includes segments who invest in cleaning brands as well as
segments that purchase insect killers like housewives, etc.
Target Group:
• Urban households, restaurants, hotels etc.
10. Product Review
It’s an innovation because it performs three
functions. We can say its “3 in 1”
Floor Cleaner
16. Strength
1)Good brand promotion by advertising and other
media
2)Good distribution channel that ensures brand
presence
3)One of the most popular brand in the cleansing
market
4)The Quick dry formula will reduce drying time
17. Weakness
1) Tough competition means limited
market share growth
2) Fake products with similar names
affects brand presence
3) Confusion can exist about our brand
image
22. Pricing Strategy
Market entry strategy
We will apply the combination of customer oriented pricing
and market penetration strategy, to maximize the segment
of potential target market
Our Product
Name
Our Product
Quantity
Our Product
Price
200ml Rs:60
Super X 500ml Rs:99
750ml Rs:135
26. Market segmentation
•Process of dividing the market
into groups (market segmentation)
•Target marketing is marketing directed toward those
groups an organization decides it can serve profitably.
28. TARGET MARKET SEGMENTATION
• Age of buyers (women in the age group 25-50 years)
• Family life cycle-Married with or without children
• Light users (Average usage 1-Later per year)
33. Benefit segmentation
Customer’s behavior will be positive
toward the product because the company
tried to meet all the desired needs and wants
of its customers.