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Brand community ppt presentation

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Daran Somas
Daran Somas
BusinessAutomotive
1 of 5
Brand Community
What is it • A platform where both corporation and customer share content • Formed when like minded consumers identify with a particular brand, and share significant traits
The Audience? • Membership includes • Participants fall into – Fans of the business – Creators – Key influencers of – Critics specific segments – Spectators – Engaged employees
Why do they use it? • Brand – Feedback – CRM – Loyalty • Customers – Emotional – Social – Quantitative
Examples • Harley Davidson • Jones Soda • Nike Plus • Dell Ideastorm • Crackberry

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Brand community ppt presentation

  • 2. What is it • A platform where both corporation and customer share content • Formed when like minded consumers identify with a particular brand, and share significant traits
  • 3. The Audience? • Membership includes • Participants fall into – Fans of the business – Creators – Key influencers of – Critics specific segments – Spectators – Engaged employees
  • 4. Why do they use it? • Brand – Feedback – CRM – Loyalty • Customers – Emotional – Social – Quantitative
  • 5. Examples • Harley Davidson • Jones Soda • Nike Plus • Dell Ideastorm • Crackberry