Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them! Check this presentation to learn about the 11 perks email marketing has to offer.

1. 11 Email Marketing
Benefits Every
Company Should
Know
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2. 73% of users feel comfortable
when companies reach them
via emails. And 46% of people
say it's the preferred
communication channel.
As you can see this is a very
popular communication
channel. That’s why today we
will tell you more about the 11
perks email marketing has to
offer you.

3. improve open rate (82%),
reach higher CTR (75%),
improve customer satisfaction (58%).
When you personalize the message and subject line in
the email, an average open rate is 5.9% better, and a click
rate is 0.2% better.
Moreover, segmentation and personalization help you
to:
1. Write personalized
and targeted content

4. 2. Nurture leads
Before selling something, you need to get engaged
users. So, fine-tune your email marketing strategy to
nurture quality leads.
Compose email sequences to fuel leads' interest in your
products. Don't forget to personalize your message and
show what benefits a user will get if choosing your
company.

5. This way, you can use marketing
letters to sell your products. In
this case, you can mention goods
or services that will be useful for
your customers and relate to the
email's subject line.
50.7% of customers decide
to make a purchase under
the influence of marketing
or advertising emails.
3. Increase sales

6. 4. Grow traffic
to your website Provide value to your customers.
Clearly communicate your message.
Define great CTA.
Drive traffic to specific products, articles, etc., by
confidently using email marketing.
Therefore, you need to keep in mind several rules.

7. 5. Optimized costs
By 2023 email marketing profits will cross a 10
billion dollars threshold. Also, email marketing ROI
is $45 for each $1 spent.
That means this type of marketing can really
optimize your costs. Moreover, there are various
free email marketing tools that will help you set up
successful campaigns.

8. 6. Collect feedback
Create surveys or questionnaires and send them to
your customers. Ask how clients find your product,
is everything clear, what difficulties they
experience, and what they want to improve.
Customer satisfaction surveys are really helpful.
They can keep your reputation neat. It's always
better to discuss any negative experiences in the
inner communication and fix the odds asap.

9. 7. Build strong
relationships with
customers
Over 90% of consumers say they're more likely to
purchase from companies that recognize and
remember them.
Well-thought, useful, and targeted emails will help you
make your clients more loyal. Users are highly likely to
appreciate your effort if they get the information they
need.

10. We recommend you thoroughly check your letters'
open rate, CTR, and CTOR.
Monitor your rates to learn how your campaigns are
performing. Open rate will show how successful your
subject line was. CTR will show how engaged your
customers are. And with CTOR, you can make your
letters more clickable.
8. Collect useful
metrics

11. 9. Offer more value
to your clients
People like to feel that they belong to a specific group.
And newsletters help you create that feeling. That can
lead to a more impactful outcome - you get returning
customers!
The value you can provide does not always equal sell-
related emails. You can send helpful tips, articles,
white papers, or useful sources. The point is to know
your audience well.

12. 10. Acquire new
clients
If you stick to email marketing best practices, you
might already have some brand evangelists.
That means if you create engaging and useful emails,
your customers are highly likely to share them with
family and friends! Moreover, email marketing is one of
those channels that make things share effortlessly.

13. 11. Get instant
results
Email marketing statistics say that users open 21% of
sent letters within the first hour of delivery. That
means you can see your results almost momentarily.
To get even more perks from this email marketing
feature, you can use limited-time or short-term (24-
hour) promotional letters.

14. If you fine-tune your email
marketing strategy
correctly, you will definitely
feel the power of this
marketing channel.
Remember that 80% of
industry experts shared
that they used email as part
of their marketing
strategies.

15. Make sure your
business is visible
online! Build quality
links to rank higher
on SERP.
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