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Presentation explaining the application called Shazam: how it works, when was created, what other features does it have.

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  1. 1. Shazam, Encore Shazam! Course: MIS Prof: Christophe Dubois By: Margarita Lapshina Daria Chizhova S
  2. 2. Table of Content S History of Shazam S Creation S Early days S Evolution and partnerships S How it works? S Types of Shazam S Competitors S Social Communications S Movie S Bibliography
  3. 3. History of Shazam (I). Creation S Was founded in 1999 S By Chris Barton and Philip Inghelbrecht – Berkeley students S Audio specialist - Avery Wang, a Stanford PhD S Couldn’t find investors in Silicon Valley -> moved to London, partners with IDG Ventures. Dhiraj Mukherjee joined S As of 2012, Wang is the only one of the four to remain as Chief Scientist
  4. 4. History of Shazam (II). Creation S Andrew Fisher, the current CEO was hired in 2005 from Infospace S The first partnership - Entertainment UK, part of Woolworths; (digitise of music catalogue of 1.5 million songs ) S As the service grew to have a worldwide userbase, it needed to keep its database up-to-date, which it does by having relationships with labels globally S By December 2008, the database had grown to 8 million songs
  5. 5. History of Shazam (III). Early Days S The service was launched initially in UK in 2002 S Was known as 2580 S Shazam launched in the US on the AT&T Wireless network in 2004 in a joint offering with Musicphone S The service was free at launch with AT&T saying that it would charge USD0.99 for each use in future S In 2006, users were charged £0.60 per call or had unlimited use for £4.50 a month
  6. 6. History of Shazam (IV). Evolution and Partnerships S Shazam's progress accelerated with the launch of the Apple's App Store S Shazam launched on the Android platform in October 2008. The Android app connected to Amazon's MP3 store instead of iTunes S The app launched on the Windows Mobile app store in October 2009 S GetJar, an app store for Android, Blackberry and Symbian, added Shazam in November 2010 S In January 2011, Shazam and Spotify announced a partnership for iOS and Android S While Shazam already had Facebook and Twitter share buttons, deeper Facebook integration was released in March 2011
  7. 7. History of Shazam (V) S Some Milestones Summary
  8. 8. How it works? (I) S The key element that makes Shazam work are acoustic fingerprints S Audio fingerprint is based on a time-frequency graph called a spectrogram S Shazam can identify prerecorded music broadcast from any source: radio, television, cinema or club, provided that the background noise level is not too high
  9. 9. How it works? (II) S The user tags a song for 10 seconds and the application creates an audio fingerprint S Database of more than 11 million songs S If there is no match, it returns an error
  10. 10. Types Of Shazam (I)
  11. 11. Types Of Shazam (II) Shazam Free Shazam RED Shazam Encore • Discover and buy music • Unlimited tagging • Lyric Play • Play in Spotify • Recommendations • 20% of the purchase price is contributed to HIV and AIDS programs in Africa
  12. 12. Competitors
  13. 13. Social Communications S Tag Chart S Blog S Twitter, Facebook, Google Plus S Shazam Sessions S Interviews
  14. 14. Let’s watch a Movie S S
  15. 15. Bibliography S S S S S