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80
JAN
2020
2,078
2,307
2,796
3,196
3,484
3,805
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR;
TECHRASA; NIKI AGHAEI; ARAB SOCIAL MEDIA REPORT; ROSE.RU (ALL LATEST DATA AVAILABLE IN JANUARY 2020).  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
2015 2016 2017 2018 2019 2020
+11% +21% +14% +9.0% +9.2%
THE NUMBER OF ACTIVE SOCIAL MEDIA USERS BY YEAR, WITH YEAR-ON-YEAR CHANGE
SOCIAL MEDIA USER NUMBERS OVER TIME

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