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82
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL
LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: FIGURES DENOTED BY (*) HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH
POPULATIONS OF AT LEAST 50,000 PEOPLE. PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
LOWEST LEVELS OF SOCIAL MEDIA PENETRATIONHIGHEST LEVELS OF SOCIAL MEDIA PENETRATION
# LOWEST PENETRATION % № OF USERS# HIGHEST PENETRATION % № OF USERS
213 NORTH KOREA 0.0% [N/A]
212 ERITREA 0.6% 22,000
211 SUDAN 0.7% 300,000
210 TURKMENISTAN 1.2% 72,000
209 CHAD 2.0% 330,000
208 NIGER 2.1% 490,000
207 CENTRAL AFRICAN REP. 2.5% 120,000
206 SOUTH SUDAN 2.5% 280,000
205 MALAWI 2.7% 510,000
204 DEM. REP. OF THE CONGO 3.5% 3,100,000
01= KUWAIT 99% 4,200,000*
01= QATAR 99% 2,830,000*
01= U.A.E. 99% 9,730,000*
04 BRUNEI 94% 410,000
05 MALTA 91% 400,000
06 ARUBA 90% 96,000
07 CAYMAN IS. 89% 58,000
08 TAIWAN 88% 21,000,000
09 SOUTH KOREA 87% 44,731,000
10 BAHRAIN 84% 1,400,000
COUNTRIES AND TERRITORIES* WITH THE HIGHEST AND LOWEST LEVELS OF OVERALL SOCIAL MEDIA USE (REGARDLESS OF AGE)
SOCIAL MEDIA PENETRATION RANKINGS

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