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84
JAN
2020
SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020), COMPARED TO POPULATION DATA
FROM THE UNITED NATIONS AND U.S. CENSUS BUREAU. *ADVISORY: TECHNICALLY, IT IS NOT POSSIBLE FOR THESE PERCENTAGES TO EXCEED 100%, BUT WE HAVE OPTED TO REPORT
PLATFORMS’ PUBLISHED DATA AS-IS TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
114%*
102%*
99%
98%
96%
93%
93%
91%
90%
90%
88%
87%
87%
86%
86%
85%
85%
84%
83%
82%
81%
81%
80%
79%
77%
77%
76%
76%
74%
73%
71%
71%
66%
65%
64%
63%
60%
59%
58%
57%
57%
52%
50%
38%
29%
25%
22%
U.A.E.
MALAYSIA
TAIWAN
SOUTHKOREA
ARGENTINA
SAUDIARABIA
ISRAEL
PHILIPPINES
NEWZEALAND
MEXICO
SINGAPORE
HONGKONG
THAILAND
SWEDEN
COLOMBIA
AUSTRALIA
CHINA
VIETNAM
U.S.A.
DENMARK
TURKEY
BRAZIL
IRELAND
U.K.
PORTUGAL
CANADA
BELGIUM
INDONESIA
NETHERLANDS
JAPAN
SPAIN
FRANCE
ROMANIA
ITALY
MOROCCO
WORLDWIDE
SWITZERLAND
EGYPT
POLAND
AUSTRIA
RUSSIA
GERMANY
SOUTHAFRICA
INDIA
GHANA
KENYA
NIGERIA
THE NUMBER OF ACTIVE SOCIAL MEDIA USERS COMPARED TO POPULATION AGED 13+
SOCIAL MEDIA USE BY ELIGIBLE AUDIENCES

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