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OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA Digital 2020 Global Digital Overview (January 2020) v01

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OCEANIA
SOUTHEASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
88
JAN
2020
SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; KEPIOS ANALYSIS (ALL LATEST DATA AVAILABLE IN JANUARY 2020). DATA FOR CHINA BASED ON SHARE OF
TOTAL INTERNET USERS. *NOTE: MANY SOCIAL MEDIA PLATFORMS DO NOT REPORT USER DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE, SO PERCENTAGES ON THIS CHART ARE ONLY
REFLECTIVE OF THOSE GENDERS’ RESPECTIVE SHARE OF THE COMBINED TOTAL OF FEMALE AND MALE USERS. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
MALE (GLOBAL AVERAGE: 55%)
FEMALE (GLOBAL AVERAGE: 45%)
48
52
52
76
53
46
65
61
50
61
64
63
51
47
51
48
4950
48
52
48
48
24
47
54
35
39
50
39
36
37
49
53
49
52
5150
52
FEMALE AND MALE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL FEMALE AND MALE SOCIAL MEDIA USERS*, BY REGION
SHARE OF SOCIAL MEDIA USERS BY GENDER

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