This presentation contains DataReportal’s update on TikTok adoption and use around the world in October 2021, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
3. !
The ‘potential audience’ figures shown in this report use data published in TikTok’s own self-service advertising tools, and
represent TikTok’s potential advertising reach. TikTok’s self-service tools publish audience reach data as a range (e.g.
from 25,000 to 30,000), and we use the mid-point of these published ranges as the basis for our reporting. However, for
various reasons, please note that advertising audience reach figures may not match the platform’s active user figures,
and should not be treated as such. For example, TikTok’s self-service advertising tools only report data for audiences
aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13 and above.
Similarly, TikTok’s tools only report audience reach data for a limited selection of countries and territories, whereas its total
active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and the impact
of government regulations may mean that some active users are not shown any advertising during a particular reporting
period. Conversely, audience figures may not represent unique individuals. This is because some individuals may
manage multiple accounts on the same platform, and because some accounts may represent ‘non-human’ entities such as
businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such
accounts. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed the population figures
for eligible age groups published by organisations such as the United Nations, or to exceed the internet user figures that
we publish in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total
eligible population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES
4. CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
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THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
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ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES
5. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
7. 7
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
TOTAL NUMBER OF
GLOBAL MONTHLY
ACTIVE TIKTOK
USERS AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
825 14.9% 1 56.1% 43.9%
MILLION BILLION
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK: ADVERTISING AUDIENCE OVERVIEW
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO SOME VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH FOR AUDIENCES AGED 13+
!
8. 8
OCT
2021
24.7%
17.0%
6.8%
3.2%
1.7%
18.1%
13.6%
5.9%
2.8%
1.4%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE REACH DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’, OR FOR AUDIENCES BELOW THE AGE OF 18, ALTHOUGH ADVERTISERS CAN SERVE ADS TO AUDIENCES AGED 13 AND ABOVE. *ADVISORY: DATA ON THIS
CHART REPRESENT THE SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18 AND ABOVE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
SHARE OF TIKTOK’S GLOBAL ADVERTISING AUDIENCE AGED 18* BY AGE GROUP AND GENDER*
PROFILE OF TIKTOK’S ADVERTISING AUDIENCE
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART ONLY REFLECT SHARE OF POTENTIAL REACH AMONGST AUDIENCES AGED 18+
!
9. 9
OCT
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT
2021). *NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18 AND ABOVE. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR
WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
# COUNTRY OR TERRITORY REACH AGE 18+ # COUNTRY OR TERRITORY REACH AGE 18+
11 SAUDI ARABIA 19,825,500
12 EGYPT 19,338,500
13 GERMANY 16,071,500
14 FRANCE 15,925,000
15 JAPAN 15,637,000
16 PAKISTAN 14,576,000
17 MALAYSIA 13,459,500
18 SPAIN 12,936,000
19 COLOMBIA 12,730,500
20 ITALY 12,414,000
01 U.S.A. 120,768,500
02 INDONESIA 87,504,000
03 BRAZIL 72,325,000
04 RUSSIA 48,805,000
05 MEXICO 41,648,000
06 VIETNAM 39,652,000
07 THAILAND 35,646,000
08 PHILIPPINES 33,047,500
09 TURKEY 24,599,500
10 U.K. 20,062,000
COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+*
TIKTOK AD REACH RANKING
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+
!
10. 10
OCT
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE AD TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT 2021).
*NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE
AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
TOTAL
REACH
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
TOTAL
REACH
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
REACH
AGE 18+
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
REACH
AGE 18+
11 U.S.A. 46.5% 120,768,500
12 IRELAND 46.5% 1,751,500
13 PERU 46.4% 11,000,500
14 MEXICO 46.1% 41,648,000
15 PHILIPPINES 46.0% 33,047,500
16 INDONESIA 45.7% 87,504,000
17 BRAZIL 45.0% 72,325,000
18 BAHRAIN 43.9% 606,000
19 RUSSIA 42.6% 48,805,000
20 TURKEY 40.4% 24,599,500
01 SAUDI ARABIA 78.3% 19,825,500
02 KUWAIT 72.5% 2,367,500
03 U.A.E. 68.6% 5,682,500
04 THAILAND 63.7% 35,646,000
05 CAMBODIA 60.3% 6,541,500
06 MALAYSIA 57.0% 13,459,500
07 VIETNAM 55.4% 39,652,000
08 QATAR 55.0% 1,363,000
09 CHILE 51.8% 7,662,000
10 KAZAKHSTAN 49.2% 6,272,500
COUNTRIES AND TERRITORIES* WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+* COMPARED TO POPULATION AGED 18+
ADDRESSABLE AUDIENCE REACH RATE RANKING: TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+
!
12. 12
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
10.74 33.1% 63.8% 36.2%
MILLION
ARGENTINA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ARGENTINA
13. 13
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.87 34.5% 55.5% 44.5%
MILLION
AUSTRALIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
AUSTRALIA
14. 14
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.66 22.3% 52.5% 47.5%
MILLION
AUSTRIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
AUSTRIA
15. 15
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
606.0 43.9% 38.7% 61.3%
THOUSAND
BAHRAIN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BAHRAIN
16. 16
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.64 35.0% 56.1% 43.9%
MILLION
BELARUS
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BELARUS
17. 17
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.73 29.5% 56.0% 44.0%
MILLION
BELGIUM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BELGIUM
18. 18
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
72.33 45.0% 61.6% 38.4%
MILLION
BRAZIL
O R D E M E P R O G R E S
S
O
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BRAZIL
19. 19
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.54 60.3% 52.0% 48.0%
MILLION
CAMBODIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CAMBODIA
20. 20
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
10.18 32.9% 59.3% 40.7%
MILLION
CANADA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CANADA
21. 21
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
7.66 51.8% 60.8% 39.2%
MILLION
CHILE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CHILE
22. 22
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.73 33.9% 61.6% 38.4%
MILLION
COLOMBIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
COLOMBIA
23. 23
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.35 15.5% 57.4% 42.6%
MILLION
CZECHIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CZECHIA
24. 24
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.10 23.5% 56.4% 43.6%
MILLION
DENMARK
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
DENMARK
25. 25
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
19.34 30.3% 35.9% 64.1%
MILLION
EGYPT
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
EGYPT
26. 26
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.14 25.2% 55.4% 44.6%
MILLION
FINLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
FINLAND
27. 27
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
15.93 30.9% 55.3% 44.7%
MILLION
FRANCE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
FRANCE
28. 28
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
16.07 23.0% 52.4% 47.6%
MILLION
GERMANY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
GERMANY
29. 29
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.28 26.4% 52.1% 47.9%
MILLION
GREECE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
GREECE
30. 30
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.97 24.8% 53.2% 46.8%
MILLION
HUNGARY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
HUNGARY
31. 31
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
87.50 45.7% 66.0% 34.0%
MILLION
INDONESIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
INDONESIA
32. 32
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.75 46.5% 57.7% 42.3%
MILLION
IRELAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
IRELAND
33. 33
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.36 39.7% 47.3% 52.7%
MILLION
ISRAEL
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ISRAEL
34. 34
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.41 24.4% 54.5% 45.5%
MILLION
ITALY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ITALY
35. 35
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
15.64 14.6% 58.4% 41.6%
MILLION
JAPAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
JAPAN
36. 36
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.27 49.2% 54.3% 45.7%
MILLION
KAZAKHSTAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
KAZAKHSTAN
37. 37
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.53 12.7% 57.7% 42.3%
MILLION
SOUTH
KOREA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SOUTH KOREA
38. 38
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.37 72.5% 39.9% 60.1%
MILLION
KUWAIT
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
KUWAIT
39. 39
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
13.46 57.0% 55.8% 44.2%
MILLION
MALAYSIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MALAYSIA
40. 40
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
41.65 46.1% 59.7% 40.3%
MILLION
MEXICO
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MEXICO
41. 41
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.70 22.2% 47.9% 52.1%
MILLION
MOROCCO
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MOROCCO
42. 42
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
4.60 33.1% 57.7% 42.3%
MILLION
NETHERLANDS
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE NETHERLANDS
43. 43
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.33 35.6% 58.7% 41.3%
MILLION
NEW ZEALAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
NEW ZEALAND
44. 44
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.38 31.8% 54.4% 45.6%
MILLION
NORWAY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
NORWAY
45. 45
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.50 38.3% 33.4% 66.6%
MILLION
OMAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
OMAN
46. 46
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
14.58 10.9% 19.3% 80.7%
MILLION
PAKISTAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PAKISTAN
47. 47
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
11.00 46.4% 59.2% 40.8%
MILLION
PERU
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PERU
48. 48
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
33.05 46.0% 65.9% 34.1%
MILLION
PHILIPPINES
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE PHILIPPINES
49. 49
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.78 21.9% 58.0% 42.0%
MILLION
POLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
POLAND
50. 50
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.78 32.5% 58.6% 41.4%
MILLION
PORTUGAL
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PORTUGAL
51. 51
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.36 55.0% 28.2% 71.8%
MILLION
QATAR
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
QATAR
52. 52
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.62 36.2% 50.4% 49.6%
MILLION
ROMANIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ROMANIA
53. 53
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
48.81 42.6% 51.3% 48.7%
MILLION
THE RUSSIAN
FEDERATION
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE RUSSIAN FEDERATION
54. 54
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
19.83 78.3% 38.9% 61.1%
MILLION
SAUDI
ARABIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SAUDI ARABIA
55. 55
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.87 37.1% 52.4% 47.6%
MILLION
SINGAPORE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SINGAPORE
56. 56
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.21 13.1% 54.5% 45.5%
MILLION
SOUTH
AFRICA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SOUTH AFRICA
57. 57
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.94 33.5% 59.8% 40.2%
MILLION
SPAIN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SPAIN
58. 58
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.75 34.2% 55.0% 45.0%
MILLION
SWEDEN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SWEDEN
59. 59
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.64 22.9% 51.9% 48.1%
MILLION
SWITZERLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SWITZERLAND
60. 60
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
4.02 19.9% 50.1% 49.9%
MILLION
TAIWAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
TAIWAN
61. 61
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
35.65 63.7% 60.1% 39.9%
MILLION
THAILAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THAILAND
62. 62
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
24.60 40.4% 36.9% 63.1%
MILLION
TURKEY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
TURKEY
63. 63
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
8.58 24.4% 57.5% 42.5%
MILLION
UKRAINE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
UKRAINE
64. 64
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.68 68.6% 29.3% 70.7%
MILLION
THE UNITED
ARAB EMIRATES
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED ARAB EMIRATES
65. 65
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
20.06 37.2% 59.2% 40.9%
MILLION
THE UNITED
KINGDOM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED KINGDOM
66. 66
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
120.8 46.5% 59.8% 40.2%
MILLION
THE UNITED STATES
OF AMERICA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED STATES OF AMERICA
67. 67
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
39.65 55.4% 51.2% 48.8%
MILLION
VIETNAM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
VIETNAM
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Ltd. (“Kepios”), We Are Social Ltd. (“We Are
Social”), and Hootsuite Inc. (“Hootsuite”)
for informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and private
companies, market research firms, government
agencies, NGOs, and private individuals.
While Kepios, We Are Social, and Hootsuite
strive to ensure that all data and charts
contained in this report are, as at the time of
publication, accurate and up-to-date, neither
Kepios, nor We Are Social, nor Hootsuite shall
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or agents, concerning the legal status of
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Accordingly, neither Kepios, nor We Are
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