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TIKTOK STATS
FOR OCTOBER 2021
THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
Digital 2021: Essential TikTok Stats for October 2021 v01
!
The ‘potential audience’ figures shown in this report use data published in TikTok’s own self-service advertising tools, and
represent TikTok’s potential advertising reach. TikTok’s self-service tools publish audience reach data as a range (e.g.
from 25,000 to 30,000), and we use the mid-point of these published ranges as the basis for our reporting. However, for
various reasons, please note that advertising audience reach figures may not match the platform’s active user figures,
and should not be treated as such. For example, TikTok’s self-service advertising tools only report data for audiences
aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13 and above.
Similarly, TikTok’s tools only report audience reach data for a limited selection of countries and territories, whereas its total
active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and the impact
of government regulations may mean that some active users are not shown any advertising during a particular reporting
period. Conversely, audience figures may not represent unique individuals. This is because some individuals may
manage multiple accounts on the same platform, and because some accounts may represent ‘non-human’ entities such as
businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such
accounts. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed the population figures
for eligible age groups published by organisations such as the United Nations, or to exceed the internet user figures that
we publish in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total
eligible population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES
CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL HEADLINES
7
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
TOTAL NUMBER OF
GLOBAL MONTHLY
ACTIVE TIKTOK
USERS AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
825 14.9% 1 56.1% 43.9%
MILLION BILLION
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK: ADVERTISING AUDIENCE OVERVIEW
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO SOME VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH FOR AUDIENCES AGED 13+
!
8
OCT
2021
24.7%
17.0%
6.8%
3.2%
1.7%
18.1%
13.6%
5.9%
2.8%
1.4%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE REACH DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’, OR FOR AUDIENCES BELOW THE AGE OF 18, ALTHOUGH ADVERTISERS CAN SERVE ADS TO AUDIENCES AGED 13 AND ABOVE. *ADVISORY: DATA ON THIS
CHART REPRESENT THE SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18 AND ABOVE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
SHARE OF TIKTOK’S GLOBAL ADVERTISING AUDIENCE AGED 18* BY AGE GROUP AND GENDER*
PROFILE OF TIKTOK’S ADVERTISING AUDIENCE
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART ONLY REFLECT SHARE OF POTENTIAL REACH AMONGST AUDIENCES AGED 18+
!
9
OCT
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT
2021). *NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18 AND ABOVE. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR
WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
# COUNTRY OR TERRITORY REACH AGE 18+ # COUNTRY OR TERRITORY REACH AGE 18+
11 SAUDI ARABIA 19,825,500
12 EGYPT 19,338,500
13 GERMANY 16,071,500
14 FRANCE 15,925,000
15 JAPAN 15,637,000
16 PAKISTAN 14,576,000
17 MALAYSIA 13,459,500
18 SPAIN 12,936,000
19 COLOMBIA 12,730,500
20 ITALY 12,414,000
01 U.S.A. 120,768,500
02 INDONESIA 87,504,000
03 BRAZIL 72,325,000
04 RUSSIA 48,805,000
05 MEXICO 41,648,000
06 VIETNAM 39,652,000
07 THAILAND 35,646,000
08 PHILIPPINES 33,047,500
09 TURKEY 24,599,500
10 U.K. 20,062,000
COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+*
TIKTOK AD REACH RANKING
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+
!
10
OCT
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE AD TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT 2021).
*NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE
AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
TOTAL
REACH
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
TOTAL
REACH
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
REACH
AGE 18+
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 18+
REACH
AGE 18+
11 U.S.A. 46.5% 120,768,500
12 IRELAND 46.5% 1,751,500
13 PERU 46.4% 11,000,500
14 MEXICO 46.1% 41,648,000
15 PHILIPPINES 46.0% 33,047,500
16 INDONESIA 45.7% 87,504,000
17 BRAZIL 45.0% 72,325,000
18 BAHRAIN 43.9% 606,000
19 RUSSIA 42.6% 48,805,000
20 TURKEY 40.4% 24,599,500
01 SAUDI ARABIA 78.3% 19,825,500
02 KUWAIT 72.5% 2,367,500
03 U.A.E. 68.6% 5,682,500
04 THAILAND 63.7% 35,646,000
05 CAMBODIA 60.3% 6,541,500
06 MALAYSIA 57.0% 13,459,500
07 VIETNAM 55.4% 39,652,000
08 QATAR 55.0% 1,363,000
09 CHILE 51.8% 7,662,000
10 KAZAKHSTAN 49.2% 6,272,500
COUNTRIES AND TERRITORIES* WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+* COMPARED TO POPULATION AGED 18+
ADDRESSABLE AUDIENCE REACH RATE RANKING: TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+
!
LOCAL MARKET DATA
12
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
10.74 33.1% 63.8% 36.2%
MILLION
ARGENTINA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ARGENTINA
13
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.87 34.5% 55.5% 44.5%
MILLION
AUSTRALIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
AUSTRALIA
14
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.66 22.3% 52.5% 47.5%
MILLION
AUSTRIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
AUSTRIA
15
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
606.0 43.9% 38.7% 61.3%
THOUSAND
BAHRAIN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BAHRAIN
16
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.64 35.0% 56.1% 43.9%
MILLION
BELARUS
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BELARUS
17
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.73 29.5% 56.0% 44.0%
MILLION
BELGIUM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BELGIUM
18
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
72.33 45.0% 61.6% 38.4%
MILLION
BRAZIL
O R D E M E P R O G R E S
S
O
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
BRAZIL
19
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.54 60.3% 52.0% 48.0%
MILLION
CAMBODIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CAMBODIA
20
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
10.18 32.9% 59.3% 40.7%
MILLION
CANADA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CANADA
21
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
7.66 51.8% 60.8% 39.2%
MILLION
CHILE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CHILE
22
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.73 33.9% 61.6% 38.4%
MILLION
COLOMBIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
COLOMBIA
23
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.35 15.5% 57.4% 42.6%
MILLION
CZECHIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
CZECHIA
24
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.10 23.5% 56.4% 43.6%
MILLION
DENMARK
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
DENMARK
25
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
19.34 30.3% 35.9% 64.1%
MILLION
EGYPT
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
EGYPT
26
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.14 25.2% 55.4% 44.6%
MILLION
FINLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
FINLAND
27
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
15.93 30.9% 55.3% 44.7%
MILLION
FRANCE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
FRANCE
28
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
16.07 23.0% 52.4% 47.6%
MILLION
GERMANY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
GERMANY
29
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.28 26.4% 52.1% 47.9%
MILLION
GREECE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
GREECE
30
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.97 24.8% 53.2% 46.8%
MILLION
HUNGARY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
HUNGARY
31
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
87.50 45.7% 66.0% 34.0%
MILLION
INDONESIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
INDONESIA
32
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.75 46.5% 57.7% 42.3%
MILLION
IRELAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
IRELAND
33
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.36 39.7% 47.3% 52.7%
MILLION
ISRAEL
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ISRAEL
34
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.41 24.4% 54.5% 45.5%
MILLION
ITALY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ITALY
35
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
15.64 14.6% 58.4% 41.6%
MILLION
JAPAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
JAPAN
36
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.27 49.2% 54.3% 45.7%
MILLION
KAZAKHSTAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
KAZAKHSTAN
37
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.53 12.7% 57.7% 42.3%
MILLION
SOUTH
KOREA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SOUTH KOREA
38
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.37 72.5% 39.9% 60.1%
MILLION
KUWAIT
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
KUWAIT
39
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
13.46 57.0% 55.8% 44.2%
MILLION
MALAYSIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MALAYSIA
40
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
41.65 46.1% 59.7% 40.3%
MILLION
MEXICO
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MEXICO
41
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.70 22.2% 47.9% 52.1%
MILLION
MOROCCO
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
MOROCCO
42
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
4.60 33.1% 57.7% 42.3%
MILLION
NETHERLANDS
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE NETHERLANDS
43
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.33 35.6% 58.7% 41.3%
MILLION
NEW ZEALAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
NEW ZEALAND
44
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.38 31.8% 54.4% 45.6%
MILLION
NORWAY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
NORWAY
45
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.50 38.3% 33.4% 66.6%
MILLION
OMAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
OMAN
46
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
14.58 10.9% 19.3% 80.7%
MILLION
PAKISTAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PAKISTAN
47
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
11.00 46.4% 59.2% 40.8%
MILLION
PERU
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PERU
48
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
33.05 46.0% 65.9% 34.1%
MILLION
PHILIPPINES
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE PHILIPPINES
49
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
6.78 21.9% 58.0% 42.0%
MILLION
POLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
POLAND
50
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.78 32.5% 58.6% 41.4%
MILLION
PORTUGAL
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
PORTUGAL
51
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.36 55.0% 28.2% 71.8%
MILLION
QATAR
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
QATAR
52
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.62 36.2% 50.4% 49.6%
MILLION
ROMANIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
ROMANIA
53
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
48.81 42.6% 51.3% 48.7%
MILLION
THE RUSSIAN
FEDERATION
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE RUSSIAN FEDERATION
54
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
19.83 78.3% 38.9% 61.1%
MILLION
SAUDI
ARABIA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SAUDI ARABIA
55
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.87 37.1% 52.4% 47.6%
MILLION
SINGAPORE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SINGAPORE
56
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.21 13.1% 54.5% 45.5%
MILLION
SOUTH
AFRICA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SOUTH AFRICA
57
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
12.94 33.5% 59.8% 40.2%
MILLION
SPAIN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SPAIN
58
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
2.75 34.2% 55.0% 45.0%
MILLION
SWEDEN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SWEDEN
59
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
1.64 22.9% 51.9% 48.1%
MILLION
SWITZERLAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
SWITZERLAND
60
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
4.02 19.9% 50.1% 49.9%
MILLION
TAIWAN
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
TAIWAN
61
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
35.65 63.7% 60.1% 39.9%
MILLION
THAILAND
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THAILAND
62
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
24.60 40.4% 36.9% 63.1%
MILLION
TURKEY
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
TURKEY
63
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
8.58 24.4% 57.5% 42.5%
MILLION
UKRAINE
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
UKRAINE
64
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
5.68 68.6% 29.3% 70.7%
MILLION
THE UNITED
ARAB EMIRATES
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED ARAB EMIRATES
65
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
20.06 37.2% 59.2% 40.9%
MILLION
THE UNITED
KINGDOM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED KINGDOM
66
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
120.8 46.5% 59.8% 40.2%
MILLION
THE UNITED STATES
OF AMERICA
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
THE UNITED STATES OF AMERICA
67
OCT
2021
SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH
POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH
AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE
AGED 18+* THAT TIKTOK
REPORTS CAN BE REACHED
USING ADVERTS ON TIKTOK
TIKTOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TIKTOK
REPORTS IS MALE*
39.65 55.4% 51.2% 48.8%
MILLION
VIETNAM
!
THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK
TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH
VIETNAM
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Digital 2021: Essential TikTok Stats for October 2021 v01

  • 1. TIKTOK STATS FOR OCTOBER 2021 THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
  • 3. ! The ‘potential audience’ figures shown in this report use data published in TikTok’s own self-service advertising tools, and represent TikTok’s potential advertising reach. TikTok’s self-service tools publish audience reach data as a range (e.g. from 25,000 to 30,000), and we use the mid-point of these published ranges as the basis for our reporting. However, for various reasons, please note that advertising audience reach figures may not match the platform’s active user figures, and should not be treated as such. For example, TikTok’s self-service advertising tools only report data for audiences aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13 and above. Similarly, TikTok’s tools only report audience reach data for a limited selection of countries and territories, whereas its total active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and the impact of government regulations may mean that some active users are not shown any advertising during a particular reporting period. Conversely, audience figures may not represent unique individuals. This is because some individuals may manage multiple accounts on the same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. IMPORTANT NOTES
  • 4. CLICK HERE TO READ OUR DIGITAL 2021 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL DIGITAL OVERVIEWS FOR EVERY COUNTRY IN THE WORLD DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE GLOBAL OVERVIEW REPORT DIGITAL2021 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD LOCAL COUNTRY HEADLINES
  • 5. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
  • 7. 7 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ TOTAL NUMBER OF GLOBAL MONTHLY ACTIVE TIKTOK USERS AGED 13+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 825 14.9% 1 56.1% 43.9% MILLION BILLION THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK: ADVERTISING AUDIENCE OVERVIEW TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO SOME VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH FOR AUDIENCES AGED 13+ !
  • 8. 8 OCT 2021 24.7% 17.0% 6.8% 3.2% 1.7% 18.1% 13.6% 5.9% 2.8% 1.4% SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE REACH DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR FOR AUDIENCES BELOW THE AGE OF 18, ALTHOUGH ADVERTISERS CAN SERVE ADS TO AUDIENCES AGED 13 AND ABOVE. *ADVISORY: DATA ON THIS CHART REPRESENT THE SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18 AND ABOVE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55+ YEARS OLD SHARE OF TIKTOK’S GLOBAL ADVERTISING AUDIENCE AGED 18* BY AGE GROUP AND GENDER* PROFILE OF TIKTOK’S ADVERTISING AUDIENCE TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART ONLY REFLECT SHARE OF POTENTIAL REACH AMONGST AUDIENCES AGED 18+ !
  • 9. 9 OCT 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT 2021). *NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18 AND ABOVE. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. # COUNTRY OR TERRITORY REACH AGE 18+ # COUNTRY OR TERRITORY REACH AGE 18+ 11 SAUDI ARABIA 19,825,500 12 EGYPT 19,338,500 13 GERMANY 16,071,500 14 FRANCE 15,925,000 15 JAPAN 15,637,000 16 PAKISTAN 14,576,000 17 MALAYSIA 13,459,500 18 SPAIN 12,936,000 19 COLOMBIA 12,730,500 20 ITALY 12,414,000 01 U.S.A. 120,768,500 02 INDONESIA 87,504,000 03 BRAZIL 72,325,000 04 RUSSIA 48,805,000 05 MEXICO 41,648,000 06 VIETNAM 39,652,000 07 THAILAND 35,646,000 08 PHILIPPINES 33,047,500 09 TURKEY 24,599,500 10 U.K. 20,062,000 COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+* TIKTOK AD REACH RANKING TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+ !
  • 10. 10 OCT 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN TIKTOK’S SELF-SERVICE AD TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED OCT 2021). *NOTES: TIKTOK’S AD TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. # COUNTRY OR TERRITORY REACH vs. POP. 18+ TOTAL REACH # COUNTRY OR TERRITORY REACH vs. POP. 18+ TOTAL REACH # COUNTRY OR TERRITORY REACH vs. POP. 18+ REACH AGE 18+ # COUNTRY OR TERRITORY REACH vs. POP. 18+ REACH AGE 18+ 11 U.S.A. 46.5% 120,768,500 12 IRELAND 46.5% 1,751,500 13 PERU 46.4% 11,000,500 14 MEXICO 46.1% 41,648,000 15 PHILIPPINES 46.0% 33,047,500 16 INDONESIA 45.7% 87,504,000 17 BRAZIL 45.0% 72,325,000 18 BAHRAIN 43.9% 606,000 19 RUSSIA 42.6% 48,805,000 20 TURKEY 40.4% 24,599,500 01 SAUDI ARABIA 78.3% 19,825,500 02 KUWAIT 72.5% 2,367,500 03 U.A.E. 68.6% 5,682,500 04 THAILAND 63.7% 35,646,000 05 CAMBODIA 60.3% 6,541,500 06 MALAYSIA 57.0% 13,459,500 07 VIETNAM 55.4% 39,652,000 08 QATAR 55.0% 1,363,000 09 CHILE 51.8% 7,662,000 10 KAZAKHSTAN 49.2% 6,272,500 COUNTRIES AND TERRITORIES* WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+* COMPARED TO POPULATION AGED 18+ ADDRESSABLE AUDIENCE REACH RATE RANKING: TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO RANKS AND VALUES ON THIS CHART MAY NOT MATCH EQUIVALENTS FOR TIKTOK’S TOTAL AUDIENCE AGED 13+ !
  • 12. 12 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 10.74 33.1% 63.8% 36.2% MILLION ARGENTINA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH ARGENTINA
  • 13. 13 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 6.87 34.5% 55.5% 44.5% MILLION AUSTRALIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH AUSTRALIA
  • 14. 14 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.66 22.3% 52.5% 47.5% MILLION AUSTRIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH AUSTRIA
  • 15. 15 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 606.0 43.9% 38.7% 61.3% THOUSAND BAHRAIN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH BAHRAIN
  • 16. 16 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.64 35.0% 56.1% 43.9% MILLION BELARUS ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH BELARUS
  • 17. 17 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.73 29.5% 56.0% 44.0% MILLION BELGIUM ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH BELGIUM
  • 18. 18 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 72.33 45.0% 61.6% 38.4% MILLION BRAZIL O R D E M E P R O G R E S S O ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH BRAZIL
  • 19. 19 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 6.54 60.3% 52.0% 48.0% MILLION CAMBODIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH CAMBODIA
  • 20. 20 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 10.18 32.9% 59.3% 40.7% MILLION CANADA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH CANADA
  • 21. 21 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 7.66 51.8% 60.8% 39.2% MILLION CHILE ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH CHILE
  • 22. 22 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 12.73 33.9% 61.6% 38.4% MILLION COLOMBIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH COLOMBIA
  • 23. 23 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.35 15.5% 57.4% 42.6% MILLION CZECHIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH CZECHIA
  • 24. 24 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.10 23.5% 56.4% 43.6% MILLION DENMARK ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH DENMARK
  • 25. 25 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 19.34 30.3% 35.9% 64.1% MILLION EGYPT ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH EGYPT
  • 26. 26 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.14 25.2% 55.4% 44.6% MILLION FINLAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH FINLAND
  • 27. 27 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 15.93 30.9% 55.3% 44.7% MILLION FRANCE ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH FRANCE
  • 28. 28 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 16.07 23.0% 52.4% 47.6% MILLION GERMANY ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH GERMANY
  • 29. 29 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.28 26.4% 52.1% 47.9% MILLION GREECE ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH GREECE
  • 30. 30 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.97 24.8% 53.2% 46.8% MILLION HUNGARY ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH HUNGARY
  • 31. 31 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 87.50 45.7% 66.0% 34.0% MILLION INDONESIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH INDONESIA
  • 32. 32 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.75 46.5% 57.7% 42.3% MILLION IRELAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH IRELAND
  • 33. 33 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.36 39.7% 47.3% 52.7% MILLION ISRAEL ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH ISRAEL
  • 34. 34 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 12.41 24.4% 54.5% 45.5% MILLION ITALY ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH ITALY
  • 35. 35 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 15.64 14.6% 58.4% 41.6% MILLION JAPAN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH JAPAN
  • 36. 36 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 6.27 49.2% 54.3% 45.7% MILLION KAZAKHSTAN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH KAZAKHSTAN
  • 37. 37 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 5.53 12.7% 57.7% 42.3% MILLION SOUTH KOREA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SOUTH KOREA
  • 38. 38 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.37 72.5% 39.9% 60.1% MILLION KUWAIT ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH KUWAIT
  • 39. 39 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 13.46 57.0% 55.8% 44.2% MILLION MALAYSIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH MALAYSIA
  • 40. 40 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 41.65 46.1% 59.7% 40.3% MILLION MEXICO ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH MEXICO
  • 41. 41 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 5.70 22.2% 47.9% 52.1% MILLION MOROCCO ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH MOROCCO
  • 42. 42 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 4.60 33.1% 57.7% 42.3% MILLION NETHERLANDS ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE NETHERLANDS
  • 43. 43 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.33 35.6% 58.7% 41.3% MILLION NEW ZEALAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH NEW ZEALAND
  • 44. 44 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.38 31.8% 54.4% 45.6% MILLION NORWAY ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH NORWAY
  • 45. 45 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.50 38.3% 33.4% 66.6% MILLION OMAN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH OMAN
  • 46. 46 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 14.58 10.9% 19.3% 80.7% MILLION PAKISTAN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH PAKISTAN
  • 47. 47 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 11.00 46.4% 59.2% 40.8% MILLION PERU ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH PERU
  • 48. 48 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 33.05 46.0% 65.9% 34.1% MILLION PHILIPPINES ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE PHILIPPINES
  • 49. 49 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 6.78 21.9% 58.0% 42.0% MILLION POLAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH POLAND
  • 50. 50 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.78 32.5% 58.6% 41.4% MILLION PORTUGAL ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH PORTUGAL
  • 51. 51 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.36 55.0% 28.2% 71.8% MILLION QATAR ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH QATAR
  • 52. 52 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 5.62 36.2% 50.4% 49.6% MILLION ROMANIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH ROMANIA
  • 53. 53 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 48.81 42.6% 51.3% 48.7% MILLION THE RUSSIAN FEDERATION ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE RUSSIAN FEDERATION
  • 54. 54 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 19.83 78.3% 38.9% 61.1% MILLION SAUDI ARABIA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SAUDI ARABIA
  • 55. 55 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.87 37.1% 52.4% 47.6% MILLION SINGAPORE ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SINGAPORE
  • 56. 56 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 5.21 13.1% 54.5% 45.5% MILLION SOUTH AFRICA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SOUTH AFRICA
  • 57. 57 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 12.94 33.5% 59.8% 40.2% MILLION SPAIN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SPAIN
  • 58. 58 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 2.75 34.2% 55.0% 45.0% MILLION SWEDEN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SWEDEN
  • 59. 59 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 1.64 22.9% 51.9% 48.1% MILLION SWITZERLAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH SWITZERLAND
  • 60. 60 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 4.02 19.9% 50.1% 49.9% MILLION TAIWAN ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH TAIWAN
  • 61. 61 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 35.65 63.7% 60.1% 39.9% MILLION THAILAND ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THAILAND
  • 62. 62 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 24.60 40.4% 36.9% 63.1% MILLION TURKEY ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH TURKEY
  • 63. 63 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 8.58 24.4% 57.5% 42.5% MILLION UKRAINE ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH UKRAINE
  • 64. 64 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 5.68 68.6% 29.3% 70.7% MILLION THE UNITED ARAB EMIRATES ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE UNITED ARAB EMIRATES
  • 65. 65 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 20.06 37.2% 59.2% 40.9% MILLION THE UNITED KINGDOM ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE UNITED KINGDOM
  • 66. 66 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 120.8 46.5% 59.8% 40.2% MILLION THE UNITED STATES OF AMERICA ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH THE UNITED STATES OF AMERICA
  • 67. 67 OCT 2021 SOURCE: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTES: TIKTOK’S SELF-SERVICE ADVERTISING TOOLS ONLY PUBLISH POTENTIAL REACH FIGURES FOR AUDIENCES AGED 18 AND ABOVE, BUT ALLOW ADVERTISERS TO SERVE ADVERTISING TO USERS AGED 13 AND ABOVE. TIKTOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE AGED 18+* THAT TIKTOK REPORTS CAN BE REACHED USING ADVERTS ON TIKTOK TIKTOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TIKTOK REPORTS IS MALE* 39.65 55.4% 51.2% 48.8% MILLION VIETNAM ! THE POTENTIAL AUDIENCE AGED 18+* THAT MARKETERS CAN REACH USING ADVERTS ON TIKTOK TIKTOK’S TOOLS ONLY PUBLISH DATA FOR AUDIENCES AGED 18+, SO VALUES ON THIS CHART MAY NOT REPRESENT TIKTOK’S TOTAL POTENTIAL AD REACH VIETNAM
  • 69. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
  • 70. This report has been compiled by Kepios Pte. Ltd. (“Kepios”), We Are Social Ltd. (“We Are Social”), and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publication, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite or We Are Social. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com/. DISCLAIMER AND IMPORTANT NOTES
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