"Using Artificial Intelligence to Extract Actionable Business Value from Data", Osher Yadgar, CDO at Spotad Watch more from Data Natives Tel Aviv 2016 here: http://bit.ly/2hw1MY0 Visit the conference website to learn more: http://telaviv.datanatives.io/ Follow Data Natives: https://www.facebook.com/DataNatives https://twitter.com/DataNativesConf Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS About the Author: Dr. Osher Yadgar is the Chief Data Officer of Spotad and an Artificial Intelligence expert specializing in largescale systems and personal assistants. Prior to Spotad he served as myThings’ CDO and Conduit’s Chief Scientist. Dr. Yadgar is known for leading the AI R&D of cutting edge technologies while working at the world’s largest AI center, Stanford Research Institute, including Siri’s next generation – SRI’s Virtual Personal Assistant Platform.

1. Using AI to Extract Actionable
Business Value from Data
Osher Yadgar, CDO
Spotad

3. Personalization

5. Personalization
isn't good enough

6. Personalization
isn't good enough
1st generation: One size fits all

7. Personalization
isn't good enough
2nd generation: Personalization

8. Personalization
isn't good enough
3rd generation:
Contextual Awareness & Reasoning

10. Predictive
isn't good enough

11. Predictive
isn't good enough
Prediction is based on the Known.
The Known shrinks as you exploit it.
Prediction is not influence.

12. Predictive
isn't good enough
Use Search to explore the unknown

13. Predictive
isn't good enough
Use Prediction & Search for Planning.
Use Planning to influence & optimize.

14. Performance
isn't good enough

15. Performance
isn't good enough
A steering wheel is more important than
a great engine

16. Good steering wheel
Control
Predictability
Stability
Explainable
Human-machine teamwork